black belt joomla with barrie north
DESCRIPTION
Black Belt Joomla presentation by Barrie North given at CMS Expo in Denver, December 2008.TRANSCRIPT
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Black Belt Joomla
Barrie North
www.compassdesigns.net
www.joomlashack.com
www.simplweb.com
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Compass Design – www.compassdesigns.net
The Usual Bit
www.joomlashack.com
(2005)
www.compassdesigns.net
(2005)
www.joomlabook.com
(2007)
www.simplweb.com
(2008)
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Compass Design – www.compassdesigns.net3
Housekeeping
Joomlashack 40% couponexpodenver (expires Dec 20th)
simplweb.com/expo2 winners get a free website for life
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Compass Design – www.compassdesigns.net4
Black Belt Joomla?
80% of what you want to do will take 20% of the effort
Samurai Rabbit says:
“Maximum Efficiency…
Minimum Effort”
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Compass Design – www.compassdesigns.net5
So you want a website?
Why?
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Compass Design – www.compassdesigns.net6
Samurai Rabbit says: Your Website?
“What is the point of your website?”
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Compass Design – www.compassdesigns.net7
The Gode-ster
The Pachinko Machine
The balls are visitorsTraffic comes in the topConversions at the bottom
The web is direct mail marketing
An Infinite Money machine
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Compass Design – www.compassdesigns.net8
Samurai Rabbit says: The Secret of Success
“Listen to Jakob Nielsen-San”
B = V x C x L
Where B = amount of business done by the site V = unique visitors coming to the site C = conversion rate L = loyalty rate
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Compass Design – www.compassdesigns.net9
The Gode-ster
Turn strangers into friends (Traffic) … Turn friends into customers (Conversion) ... Turn customers into salespeople (Sticky)...
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Compass Design – www.compassdesigns.net10
In Warm and Fuzzy Speak
Strangers are site visitors, lurkers and readers
Friends are members, participants and content contributors
Salespeople are Sneezers, those that will spread the word about your site
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Compass Design – www.compassdesigns.net11
Visitor Lifecycle
Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising
Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.
Turning customers into salespeopleCoined as viral marketing, this involves inspiring and empowering members to spread the word.
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Compass Design – www.compassdesigns.net12
Three Phases of Pachinko Machine
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Compass Design – www.compassdesigns.net13
Its NOT just SEO
Samurai Rabbit says:“Learn good footwork grasshopper”
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Compass Design – www.compassdesigns.net14
SEM - Marketing 101
Ways to get traffic
Organic (SEO) Referral (links) Pay per click (Google adwords)
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Compass Design – www.compassdesigns.net15
Joomla SEO Tips
Samurai Rabbit says:
“Internal Linking is the path to SEO mastery”
Turn on SEF Craft your page titles Use linked titles and read more Internal Linking modules
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Compass Design – www.compassdesigns.net16
Joomla Referral Links Tips
Samurai Rabbit says:
“RSS is your ally in link-fu”
flobblebobbleseocmstest
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Compass Design – www.compassdesigns.net17
Maximizing PPC with Joomla
Samurai Rabbit says:
“There are many paths to traffic, but all paths must be measured”
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Compass Design – www.compassdesigns.net18
Conversion
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Compass Design – www.compassdesigns.net19
A Good Banana
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Compass Design – www.compassdesigns.net20
Problems with Joomla Bananas
Samurai Rabbit says:
“see the forest beyond the trees”
Its very easy to add widgets or otherwise clutter up Joomla pages.
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Compass Design – www.compassdesigns.net21
Ways to Improve
Feedback – Analytics and User testing Google Web Optimizer Don’t use the Frontpage component Registration improvements Landing Pages
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Compass Design – www.compassdesigns.net22
Feedback – Analytics and User testing
Samurai Rabbit says:
“climbing the mountain takes one step at a time”
Google Analytics Goals– Under-rated and underused!
User testing– Usertesting.com
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Compass Design – www.compassdesigns.net23
Google Analytics Goals
1. /component/user/?task=register2. /index.php?
option=com_user&task=activate&activation=
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Compass Design – www.compassdesigns.net24
Google Web Optimizer
Recently working in Joomla
www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
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Compass Design – www.compassdesigns.net25
GWO Conversion Rates
Samurai Rabbit says:
“see beyond the numbers to true enlightenment”
Conversion rates are contextual to traffic
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Compass Design – www.compassdesigns.net26
Registration Improvements
Big-ass glowing buttons Customize your language files
– On site AND the emails
Get your emails delivered (From Address) Template the registration form
– Customize the sign up form– Privacy policy– Words on the submit button– Community Builder
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Compass Design – www.compassdesigns.net27
Landing Pages
Samurai Rabbit says:“your responses must match your
visitors intent”
You MUST use landing pagessimplweb.com/teaching-sellssimplweb.com/schoolssimplweb.com/expo
Make a Joomla category and use a hidden menu (easy to remember URL’s)
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Compass Design – www.compassdesigns.net28
Landing Pages and Bananas
A landing page can only cause one of five actions:
Get a visitor to click (to go to another page, on your site or someone else's)
Get a visitor to buy Get a visitor to give permission for you to follow up (by email,
phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which
could even include posting a comment or giving you some sort of feedback
(Seth Godin)
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Compass Design – www.compassdesigns.net29
Stickiness
Why should visitors come back?
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Compass Design – www.compassdesigns.net30
Joomla’s Built in Stickiness
Samurai Rabbit says:
“Become a community and seek enlightenment together”
ALL sites can become communities– Registration– Comments– Forums– Shopping
Reviews
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Compass Design – www.compassdesigns.net31
Zen Master Stickiness
Email Marketing– JContact
Social Networking– Community Builder– Jomsocial– simplweb.com/teaching-sells
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Compass Design – www.compassdesigns.net32
Its all about the list Add value Get people coming back Measurable and predictable J!Contact
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Compass Design – www.compassdesigns.net33
Black Belt Joomla!
Samurai Rabbit says:
“Understand your site purpose and your three paths to reach it”
SEM (balls in the top)
Conversion (balls coming down)
Stickiness (balls coming back)
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Compass Design – www.compassdesigns.net34
More Information
http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html
http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.htm
l http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-
Delivered-.html http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html
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Compass Design – www.compassdesigns.net35
Questions?
Stump the Chump