bk digital creds 2017 · 2018-02-26 · exploring digital & social channels, multimedia content...
TRANSCRIPT
BKdigitalAgile Digital and Social Media Consulting
Healthcare, Pharma and Consumer Expertise
Property of BK Digital, Inc.
ConvergenceA
of Disciplines
Web & MobileInsightsVideo Visuals Social Media Ads & Analysis
We are Digital. We Don’t Silo.
Digital is collaborative andall encompassing.
UnderstandingContext
Review & Analysis of Digital Activity in Real-time™
Social Listening Tools Bring Unprecedented Access to Real Conversations
A Human Interprets Them
Exploring Digital & Social Channels, Content and Social Conversations Reveals Valuable Insights that
Guide a Common Sense Approach to Websites, Mobile and Social Media
R.A.D.A.R.™
R.A.D.A.R.™ Detection
R.A.D.A.R.™ is a 3-point assessment that covers all aspects of digital and social media giving
an up-to-date, relevant understanding of current or past state of activity, existing content
and context of real conversations.
It provides view into what exists, what is missing and where we can
strategically fit in.
①Digital Landscape Assessment
Exploring Digital & Social Channels, multimedia content and user engagement across digital properties including Websites, Mobile Apps, YouTube, Social Media Platforms any other digital channels uncovered during a deep dive.
② Social Listening
Social Listening Tools Bring Unprecedented Access to Real Conversations.
A Human Interprets Them.
Mining conversations and comments in reveals valuable insights that guide targeted messaging, campaigns, channels, content and the necessary user experience based on audience needs.
③ Influencer Identification
A deep approach to identifying Influencers, with “Influencers” being defined in a variety of ways.
An influencer is more than followers; they need to be active, consistent and authoritative.
Websites & Apps that Outdo the Rest
1. DiscoveryYour Needs
Current LandscapeExisting ContentBest Approach
2. DesignLook and Feel
User Experience (UX)Content Integration
Meeting Audience Needs
3. DevelopCoding, Technology
Integration,Build
4. DeployTest, Launch, Test, Enhance
R.A.D.A.R. Manual Review of Digital Properties and Content
Gaining the Social Edge
Trends and Insights Found in Real-time Conversations
Inform StrategyEngaging a Community
Working to Individual Social Platform Strengths
Digital and Paid Social Advertising and Influencer
Engagement
R.A.D.A.R.™
Review & Analysis of Digital Activity in Real-time™
Social Listening Tools Provide Access to Real Conversations
Analytics and Analysis
Strategy then Guides Social Messaging and
Content Strategy/Development
Content Consistency and Engagement
Pillars of content/campaigns that create the baseline for your social presence to invite new audiences and
activate the current fan base to purchase, recommend and re-purchase
Content that keeps current fans engaged in-between larger content
initiatives, consistently moving consumers along a journey
Major Structural Pillars
Always-on Conversation
ü Focus on individuals, make it personalü Sustain a narrativeü Listen to and engage with the
communityü Create and refine messaging,
content; optimize for audience and search
ü Build relationships through always-on conversation
Reach via Multiple Touch Points
Advertising
Marketing
Public Relations
PrimaryAudiences
SecondaryAudiences
Ambassadors
User GeneratedContent
VideoChannels
SocialNetworks
Mobile
Forums &Groups
Experiential
Blogs
Events &Conferences
Digital/Social Ads
Partnerships WEBSITES
CONTENT
SEARCH
þ Agency and Vendor Evaluation and Selection Assistance* Questions and considerations around digital/social in the
agency selection process* Assistance with stress testing agency plans during or after
pitch processþ Customized Digital and Social Media Communications Training
Programsþ Digital, Web, Mobile and Social Marketing and
Communications Strategiesþ Digital & Social Department and Team Structures, Operations,
Process and Required Roles/Expertiseþ Social Guidelines, SOPs, Playbooksþ New Business Pitching and Presentationsþ Creative Brainstorming, Campaign Developmentþ Pharma FDA Trainings, Guidanceþ General Digital/Social Trainings Programs for Individuals or
Teamsþ Medical Conference Support and Digital Innovation
Consulting Services
ArrayAn
of Capabilities
þ Websites, Mobile Websitesþ Insight-based Strategy, User
Experience (UX), Creative Direction, mobile integration
þ Search (SEO)þ Animated Videos,
Graphics, Infographics & Multimedia Content Development
þ Digital & Banner Adsþ Digital Patient/Doctor
Communication Tools (Apps, Interactive Experiences)
þ Augmented Reality (AR), Virtual Reality (VR) & Multi-touch Screen Experiences* Events or via mobile
devices* Consumer, patient or HCP-
focused
þ Social Listening, Research and Analysis for Insights
þ Insight-based Social Ecosystem Strategy development and maintenance,
þ Strategy and Content, Creative Direction
þ Social Media Messaging & Content/Call-to-Action Targeting
þ Community Management & Engagement
þ Channel Optimizationþ Influencer/Blogger
Identification, Outreach and Engagement
þ Paid Social Amplification
Digital Social
Creative Work
Bryan [email protected]@bryankayewww.bkdigital.nycwww.linkedin.com/in/bryankaye
Get in Touch.