bizdex b2b - february/march 2015 (issue 3)
DESCRIPTION
South Tyneside’s only business to business booklet. Aiming to get local businesses talking to one another.TRANSCRIPT
February/March 2015 | South Shields - Issue 03
South Tyneside’s only business to business booklet. Aiming to get local businesses talking to one another.
FREEWorking alongside
“Let’s talk business.”
Advert Size Price
Premium Page £150
Full Page £120
Half Page £75
Editorial Sizes Price
Full Page £40
Half Page £25
Booking Deadline Distributiuon Date
Issue 4 (Apr / May) 27th March w/c 13th April
Call or Text: 07539 526727Facebook: Pro Lea�et Delivery | Email: admin@prolea�etdelivery.co.uk
Tried, Tested, Trusted
Local and Reliable
Highly Recommended
GPS Tracked (for yourpeace of mind)Competitive, CostE�ective PricesUniformed Sta�
One-O� DistributionEveryone needs to test their
marketing and a ‘one-o� drop’ is how it’s done. Once you have tested what works best in terms of content and the area you are targeting, you may like to consider having regular slots with our ‘on-going area distribution’
On-Going Area DistributionIt’s a well known fact that responses
will increase when repeatedly sending a message to a household. On-Going Distribution is about the consistent delivery of lea�ets throughout the
year at intervals and volumes decided by you to the same area.
Contact us today for a quote.
PAUL KING
It has always amazed me just how many small businesses are not measuring what is happening on their websites and making improvements constantly to improve the visitors experience and therefore increase the conversion rates.Before you start saying but I don’t sell anything on my website – YES you do!If you are in business then you have something to sell whether that is a product or a service or both.It doesn’t matter what business you are in your website should be your best source of leads and your number one salesperson. You need people to be calling you up and saying “I’ve just been on your website and I want to buy what you are selling”.It costs nothing to track your website and I will show you how to do it in these 3 easy steps
“If you can not measure it, you can not improve it.” – Lord Kelvin
1. Sign up for a free Google Analytics account by visiting www.google.com/analytics and follow the simple steps.
2. Once you have set up your account you will get a piece of code which needs to be installed on every page of your website – This is the only complex part but your website developer should be able to help or you can get it done by Websites & Print on Westoe Road, South Shields.
3. Leave it a few days (spend this time getting people to visit your site) then login and check out the reports.
There are so many reports that it may appear a little confusing but there are loads of tutorials on Youtube and I would recommend just starting with one or two areas and understanding these first.The first and probably most important area to look at is “Acquisition Overview” which will tell you where your website visitors are coming from. Are they finding you organically through the search engines, referrals from other websites or all the work you are (or should be) doing on sites like Twitter and Facebook to get the message out there. Here is an example of how yours should look.
Business Cards | Flyers | Leaflets | Posters | Compliment SlipsLetterheads | NCR Pads | Duplicate Pads | Invites for all occasions
Photcopying | Brochures | Menus | Pop-Up Banners | EnvelopesOutdoor Banners (Mesh & Vinyl) | Folders | Wall Planners | Tickets
Mugs | Bookmarks | Magazines | Wedding Items | Door PlaquesExternal Signage | Christmas Brochures and so much more...
www.websitesandprint.comor call us on:
0191 454 3262
Websites and print.com
@websitesnprint
“After using Websites and Print for our business cards, the quality and prices were so good we now use them for all our branded print work, including fliers and letterheads.”- Shaun Causer (Newlife Cleaning)
“Great help with all company branding and marketing, will recommend to others.”- Joe Cheeseman (Joe Cheeseman Roofing Specialist)
Here is a selection of our most popular digital and lithographic printed products. Like most printers we can provide a wide range of printed products and if we do not have the equipment in house to deal with your request we have contacts in the industry to get the job done so don’t be afraid to ask for any other printed products such as t-shirts, mugs, pens or different paper products.
“100% customer care! 100% trust! 100% efficiency!!!! Give them a go!”- James Marr (JM Building & Joinery Ltd.)
LEAVE YOUR PRINT NEEDS TO THE PROFESSIONALS
IS YOUR WEBSITE RESPONSIVE?
Recent statistics gathered from Google have shown that in the UK alone over 65% of the population are actively using smartphones and tablets to search the web instead of computers. Responsive Web Design allows a website to be fully optimised for all platforms from Desktops & Laptops to Tablet & Smartphones, creating a superior user experience, easy reading and minimal navigation.
Optimisation means that a website’s content will change in size and position so it fits the screen of the device that it is being viewed on, this allows for a much smoother and successful interaction with a website, increasing the chances of customers making a purchase.
If your businesses website is not responsive then you could be losing out on a potential two third’s of customers for your
business, can your business really afford to do that.
Responsive Websites are available from WebsitesandPrint.com from only £700.
www.websitesandprint.comor call us on:
0191 454 3262
AROUND 60% OF PEOPLE VIEW WEBSITESON THEIR SMART PHONES OR TABLETS!
Websites and print.com
@websitesnprint
When I first started out in business Iwould get asked on a regular basis:“What exactly is HR?” My youngnephew goes one step further and
asks: “What do you actually do, auntie Jo?”My Business Network International (BNI)
colleagues are used to hearing my response:“HR is about two things; first of all you have toget your staff to come to work every day, andwhen you get them to come to work every day,you need your staff to do what you want themto do.” Sounds simple, but it is a very dauntingtask for business owners.
I guest-speak every month to a group of newbusinesses and one of my top ten tips I sharewith them is to stick to what you’re good at. So,if you haven’t done HR before, then buy it in assoon as you can afford to. Obviously from mypoint of view, you can’t afford not to, as theconsequence of error can be much more costly.Let’s not forget the internal damage causedwhen staff are seen to be ‘getting away with it’.
The Chartered Institute of Personnel andDevelopment (CIPD), of which I am a fellowmember, states that you need one full-time HRperson per 100 staff. So if you compare yourstaff numbers to this ratio and you, as themanaging director, do all the HR, then it willnow make sense to you that you are spendingtoo much time sorting out the HR headaches.
Pareto’s Principle states that you can applythe 80/20 ratio to just about anything. In myexperience, if you apply this to your staffnumbers, it will help identify how many staffyou may have trouble with over the year. So forevery five staff you employ, there will be issueswith one, and so on.
Professional HR can deal with the 20 percent of difficult employees and allow you to geton with making more money. The downside forHR is that they very rarely get the chance towork with the 80 per cent of staff who actuallydo come to work every day and do what’sexpected of them.
What’s HR all about, Alfie?Joanne Howe, managing director of
Howe Consultancy, explains what the HRprofession is really all about.
EXPERT VIEWJoanne Howe
Howe Consultancy
Web: www.howeconsultancy.co.uk
Health and Safety Consultants
Ongoing Health and Safety Support
Health and Safety Policy Development
Development of Health and Safety Procedures
We Guarantee Accreditation of the following schemes:
Tel: 0191 4271698Mob: 07969 418551
Email: [email protected]: www.wayforwardsafety.co.uk
Did you know...... using banners toadvertise worksvery well?You’re reading thisone aren’t you? Advertising Banners availble here
Our PVC banners are heavyweight and come with great colour attributes and will get you noticed. All PVC banners come with
welded hems with silver nickel eyelets as standard.
So whether you are printing PVC banners for short-term or repeat occasions, Websites and Print has the perfect printing
solution for you.
All PVC banners are available for 24 hour and next day delivery – absolutely FREE!
www.websitesandprint.comor call us on:
0191 454 3262
Websites and print.com
@websitesnprint
Outdoor banners are a great marketing tool for any company; whether you are regularly up scaffolding and would like to advertise your services, or you have a new shop opening and want to place a banner onto railings, or any other use you can think of, we will be there to help guide you through the entire process. All our prices are inclusive of artwork design if it is
Outdoor Vinyl Banners - Stand Out From The Crowd
required, and as an extra benefit, if you buy one banner you can have a second one with the same artwork and size massively discounted, up to 55% off in some cases.For any further information or to order your next banner with us feel free to contact us via any of the means on the right, or alternatively pop into our shop on Westoe Road and
we will guide you through what will be the best way to get more customers for your business.
Is your target audience businesses and more imoprtantly business owners?
Do you want to generate more income foryour business?
B2B is hand delivered to over 2,000
businesses across the South Tyneside area.
If you’re interested in advertising with us
then you can contact us on 0191 454 3262,or [email protected].
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