B i z W i zM o b i l e z

Symbiosis Institute of Telecom Management

A Presentation on

Presented by :

Tarun Kanade 14020541061Sandeep Sharma14020541019Mohit Nemani 14020541066Madhurendra Madhukar14020541070Samarprit Chourasia 14020541069Ajinkya Kap 14020541002Sourav Karmakar14020541055

Think Business Think BizWiz…

VisionBizWiz mobile will resolve the differences between both ends of society and connect them to a single brand of mobile handsets

MissionBizWiz mobile will transform the mobile handset scenario by catering to the needs of customers of all classes and providing highest value for money to them

TECH 1Place Prices Promotion No. of Features

USA 399(459,359) 18,000(10,000,4000)

10(6,4)

Place Prices Promotion Product Features

EUROPE 299(399,199) 22,000(7600,7600)

10(6,4)Place Prices Promotion Product Features

ASIA 2499(2999,2799) 66,000(10,000,12000)

10(6,5)

Place Prices Promotion No. of Features

USA 399(499,399) 12,000(7,000,6000)

8(4,2)Place Prices Promotion Product Features

EUROPE 399(499,299) 25,000(6000,600)

8(4,2)Place Prices Promotion Product Features

ASIA 2999(3699,3299)

27,000(9,000,6000)

5(4,2)

TECH 2

At the end of Round 3

PARAMETER END OF 3RD ROUND

Sales Revenue 1st position with sales of $ 5,77,72,77,000

Return on Sales 1st position with 34.46 %

Share Price 1th position with price of 830.20

EBIT(Operating Profit)

1th position with 43.29 %

Overall Position 1st position among the 4 more competitors

Total Equity 1st among all competitors$ 45,03,403,000

Current Status

Marketing Strategy (Porter’s Model)

•Overall Cost leadership

•Differentiation

•Focussed•Cost Focus•Differentiation Focus

PROFIT at the end of Round 3

ROUND 1

Strategy : DifferentiationBCG : Star

ROUND 2

Strategy : DifferentiationBCG : Question Mark

ROUND 3

Strategy : Low Cost LeadershipBCG : Star

Balance Sheet

Profit & Loss

Future Strategy• To penetrate market through existing products• To increase the profits through large sales and

better margin• Price skimming • To increase the operating profits and share price

Though we are the Leaders, we cannot

be Complacent , we will continue to Learn

and Evolve