TEG INTERNATIONAL COLLEGEAssignment Front Sheet (SAMPLE)

QualificationUnit Code / Unit number and title

Pearson BTEC Level 5 HND Diploma in Business (Management)Unit 7 Business Strategy

Student name / BTEC Registration Number Assessor name

Pham Quoc Khanh (PHD.)

Date issued Hand in deadlineSubmitted on

Assignment titleVolkswagen Group (2/2)

Student to indicate clearly on the Evidence (Page no) their answers against the following assessment criteria that can be found.

Learning OutcomeLearning outcomeAssessment CriteriaIn this assessment you will have the opportunity to present evidence that shows you are able to:Task no.Evidence(Page no)

LO3Understand approachesto strategy evaluation3.1Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation3

3.2Justify the selection of a strategy3

LO4Understand how toimplement a chosenstrategy4.1Assess the roles and responsibilities of personnel who are charged with strategy implementation4

4.2Analyse the estimated resource requirements for implementing a new strategy for a given organisation4

4.3Evaluate the contribution of SMART targets to the achievement of strategy implementation in a given organisation4

Student declaration

I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Student signature: Date:

In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade DescriptorIndicative characteristic/sContextualisation

M1 Identify and apply strategies to find appropriate solutionsAn effective approach to study and research has been applied.Effective judgements have been made: To achieve M1, you would have shown that you have made effective judgements on the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation.

M2No assessmentN/AN/A

M3 Present and communicate appropriate findings The appropriate structure and approach has been used: To achieve M3, you would have shown that you have made appropriate structure and approach according to the report's purpose and audience such as abstract/executive summary, content list, list of figures/tables/charts, introduction, conclusion, recommendations, appendices and reference list.

D1 Use critical reflection to evaluate own work and justify valid conclusionsConclusions have been arrived at through synthesis of ideas and have been justified.The validity of results has been evaluated using defined criteria: To achieve D1, you would have shown that you have made appropriate evaluation on the contribution of SMART targets to the achievement of strategy implementation in Volkswagen Group.

D2 No assessment. N/AN/A

D3 Demonstrate convergent / lateral / creative thinkingReceptiveness to new ideas is evident: To achieve D3, you would have shown that you have been receptive to new ideas in the estimated resource requirements for implementing a new strategy for Volkswagen Group.

Assignment BriefQualification Pearson BTEC Level 5 HND Diploma in Business (Management)

Unit number and titleUnit 7 Business Strategy

Assessor namePham Quoc Khanh (PHD.)

Date issued

Hand in deadline

Assignment titleVolkswagen Group (2/2)

Scenario

Continuation of the case study in assignment 1, you are an assistant research analyst working for an international consultancy companys office in Vietnam. You are to provide a report to your office on the following as part of the preparation for the coming discussion with the client, Volkswagen Group by your head office:

Tasks 3

- Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation (3.1)

- Justify the selection of a strategy (3.2)

Tasks 4

- Assess the roles and responsibilities of personnel who are charged with strategy implementation(4.1)

- Analyse the estimated resource requirements for implementing a new strategy for a given organisation(4.2)

- Evaluate the contribution of SMART targets to the achievement of strategy implementation in a given organisation(4.3)

Evidence checklistSummary of evidence required by studentEvidence presented

Task 1Prepare 20 to 30 presentation slides (with accompanying notes) and a marketing audit brief related to various elements of the marketing process and the benefits and costs of marketing in Unilever Vietnam.

Task 2Prepare a report on possible targets and product positioning (at least 3 personal care products) base on your findings for Unilever Vietnam.

Task 3

Sources of information

Presentation1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and studentuse.

2. Ensure that authenticity declaration has been signed.

3. This is an individual assignment.

4. Content sheet with a list of all headings and page numbers.

5. A fully typed up professionally presented report document. Use 12 point Arial or Times New Roman script.

6. Your assignment should be word-processed and should not exceed from 2,000 to 2,500 words in length.

7. Use the Harvard referencing system.

8. Exhibits/appendices are outside this limit.

9. The assignment should contain a list of any references used in the report.

NOTES TO STUDENTS for summission

Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. Ensure that you give yourself enough time to complete the assignment by the due date. Do not leave things such as printing to the last minute excuses of this nature will not be accepted for failure to hand-in the work on time. You must take responsibility for managing your own time effectively. If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. Failure to achieve a PASS grade will results in a REFERRAL grade being given. Take great care that if you use other peoples work or ideas in your assignment, you properly reference them in your text and any bibliography. NOTE: If you are caught plagiarizing, the University policies and procedures will apply.

Achievement SummaryJustify the selection of a strategyPearson BTEC Level 5 HND Diploma in Business (Management)Assessor namePham Quoc Khanh

Unit Number and titleUnit 7 Business StrategyStudent name

Criteria ReferenceTo achieve the criteria the evidence must show that the student is able to:Achieved?(tick)

LO 3

3.1Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation

3.2Justify the selection of a strategy

LO 4

4.1Assess the roles and responsibilities of personnel who are charged with strategy implementation

4.2Analyse the estimated resource requirements for implementing a new strategy for a given organisation

4.3Evaluate the contribution of SMART targets to the achievement of strategy implementation in a given organisation

Higher Grade achievements (where applicable)

Grade descriptorAchieved?(tick)Grade descriptorAchieved?(tick)

M1: Identify and apply strategies to find appropriate solutionsD1: Use critical reflection to evaluate own work and justify valid conclusions

M3: Present and communicate appropriate findings D3: Demonstrate convergent/lateral/creative thinking

Assignment Feedback

Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature Date

Student Signature Date

FOR INTERNAL USE ONLY VERIFIED YES NO DATE : VERIFIED BY : NAME :

BS A2 Feb 20157