biz analysis - case soft performance
TRANSCRIPT
TEMOSpring 2011
Case 1 Analysis“SOFT – PERFORMANCE”
Group 6
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SOFT PERFORMANCE (SP)
-Owned and operated by 2 DTU students-Employees: all DTU students-Main Product: KPI management systems for companies
Rough Analysis:
-Decreasing Demand of the product-Apparently the product is not used by clients-High rotation of SP personnel-No surplus from the business
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Assumptions
• The product may be really helpful for companies but he is misused.• The two funders want to get their master degree
STRENGHTNESS WEAKNESSES
-Good technical capacities-Relatively established brand-Experience developing their products
-No management experience in SP-High rotation of personnel-Inappropriate structure of the company
OPPORTUNITIES THREATENS
-Possibility to offer uploads and training for better using of the product.
-Possible new competitors with innovative products-KPI’s can be changed for another management tool
SWOT Analysis
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Competitive Advantage
Competitive Advantage
Not enough efficient
- Employees work overtime- Problems of cost management- A produce is just used once
Not enough efficient
- Employees work overtime- Problems of cost management- A produce is just used once
Good speed and flexibility Good speed and flexibility
Product of high quality
Product of high quality
Responsiveness to customers
- Demand is decreasing- Clients do not know how to use the project- KPIs can’t be affected by middle manager
Responsiveness to customers
- Demand is decreasing- Clients do not know how to use the project- KPIs can’t be affected by middle manager
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The problems
Low Efficiency/ High Effectiveness High Efficiency/ High Effectiveness
Low Efficiency/ Low Effectiveness
SOFT-PERFORMANCE
High Efficiency/ Low Effectiveness
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Our Goal
Increase Effectiveness
Increase Efficiency
It is vital to increase efficiency and effectiveness
Increasing efficiency:Four functions of management
PlaningHours of work.Project costs.Company's future.
ControllingQuality.Waste resources.Feedback.
LeadingEmployees are motivate.Employees work better.
OganisingEfficient.Lost time.Can’t study.
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Organization model
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2 funders
Students
Actual
Expected
Experienced CEO
2 funders
Experienced IT engineer
Experienced salesman
Students
Organization ProblemProblem in the organization design
FM FM FM
Pure functionalorganization
They produce just one product
Demand is not at a high level all the time
PM
PM
PM
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SOFT PERFORMANCE haven‘t any new project or product
Pure project organization
Organization Problem
Problem in the organization design
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perfect Solution:
FM FMFM
PM
PM
PM
Perfect mix of project and functional organization
Balanced matrix organization
They can handle conflict in the organisation
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Controlling steps
Establish the standards of performance
Measure performance
Compare mesured performance and chosen standards
Evaluate the result and initiate changes
Deadlines
Time spent on work
Value of the work
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Increasing effectiveness
Old product New productEffectiveness
Time
Need to create a new product
• Formation for company managers on how to use the results.
• Help for company to choose useful KPIs.
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Conclusion: possible solutions
STRATEGICAL
TACTICAL
OPERATIONAL
• Hiring a CEO.• Hiring experienced IT engineer and
sales person.
• Learn the company how to work with the results and how to define the KPIs.
• Start to develop new products.
• More efficient organisation (deadlines, definition of tasks,…).
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Thank you!!
QUESTIONS ???