bixi advertising presentation
TRANSCRIPT
-
8/14/2019 Bixi Advertising Presentation
1/17
MONTREAL'S NEW URBAN
ADVERTISING NETWORK
-
8/14/2019 Bixi Advertising Presentation
2/17
-
8/14/2019 Bixi Advertising Presentation
3/17
3
WHAT IS BIXI?
What does BIXI stand for? BIcycle- TaXI
Montreal's new self-service bicycle system.
A network of 300 stations with over 3,000 bicycles for locals and to
urists.
A service available in 6 Montreal boroughs.
Available from May to November.
An environmentally friendly initiative that encourages alternative methods of transportation.
One of the 50 best inventions of the year according to Time Magazine!The winner: The 1st DNA test available to the public
An entirely Quebec-based design that is already a hit overseas!
-
8/14/2019 Bixi Advertising Presentation
4/17
-
8/14/2019 Bixi Advertising Presentation
5/17
5
FONCTIONNEMENT DU SERVICE BIXIHOW THE BIXI SERVICE WORKS
From station to station... Take a bicycle. Pedal. Return it. It's that easy!
1. Pick-up a bicycle at the nearest station.
2. Pedal away... then, return the bicycle to any station - the original location of pick-up or the stationnearest to your destination.
3. Users can consult the website to find the nearest station and to check the availability of bicycles in real
time.
-
8/14/2019 Bixi Advertising Presentation
6/17
-
8/14/2019 Bixi Advertising Presentation
7/17
Estimate for 2009:
26,000 subscriptions*
13,000 annualsubscriptions
13,000 monthlysubscriptions
A SIMPLE AND GREEN METHOD OF TRANSPORTATION !
Urban, practical, environmentally friendly, economical.
Easy to use.
Designed for short distances. The rates encourage frequent,short-term use.
User profile*:
Age 18-44ProfessionalsStudents
Higher-than-average education
Source: Gocom 2008, for Stationnement de Montral.
-
8/14/2019 Bixi Advertising Presentation
8/17
-
8/14/2019 Bixi Advertising Presentation
9/17
MONTREAL'S NEW URBAN
ADVERTISING NETWORK
-
8/14/2019 Bixi Advertising Presentation
10/17
ADVERTISING STRUCTURE
11
Direction of traffic
-
8/14/2019 Bixi Advertising Presentation
11/17
-
8/14/2019 Bixi Advertising Presentation
12/17
ADVERTISING STRUCTURE
11
Direction of traffic
-
8/14/2019 Bixi Advertising Presentation
13/17
13
ADVERTISING STRUCTURE
Two-sided advertising columnsat 200 stations
Column format, 54 x 37Attention: This new Network isnot backlit.
Front: advertisement
Back: map of Bixi stations
Advertising faces
Payment terminal
Sens de la circulation
IMPORTANT: The positioning of each poster mayvary according to the traffics direction.
-
8/14/2019 Bixi Advertising Presentation
14/17
-
8/14/2019 Bixi Advertising Presentation
15/17
15
RATES
Number of packages available:Five packages of 40 advertising faces not backlit
Each package is sold for the entire season, from May to November
Package sale price*:$55,000 gross ($46,750 net)*
Production extra
* This price includes the installation of 2 lots of 40 posters. Installation fees may apply for any extraposting.
-
8/14/2019 Bixi Advertising Presentation
16/17
-
8/14/2019 Bixi Advertising Presentation
17/17