bisnode interact job days
DESCRIPTION
Presentation of Bisnode-Interact for possible future Database Manager\'s at Faculty of Computer Sciences - University of Namur March 2011TRANSCRIPT
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Function description
Profile
Carreer @ Bisnode Interact
2
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Function description
Profile
Carreer @ Bisnode Interact
3
Bisnode Interact > Who we are ?
Bisnode regional organisation map
80 companies
18 countries
6 regions
3000 employees
500 Mio EUR turnover
10 % growth per year
4
Belgium, France Netherlands
5
Bisnode Interact > Who we are ? (2/3)
6 companies 400
employees
WDM Belgium 120
Bisnode Interact 40
Spectron Business Solutions 40
WDM France 100
WDM Netherlands 100
International Marketing Database Management
6
Bisnode Interact > Who we are ? (3/3)
& more !
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Function description
Profile
Carreer @ Bisnode Interact
7
Consumer Centric Solution Blueprint
8
Bisnode Interact > What we do ? (1/3)
9
Bisnode Interact closed loop service offering
Direct Response
TV ads
Call center
marketing
Custom made
magazines
Phone inbound & outbound
wireless applications
• Capture consumer behaviour
• Link with identified visitors to the
single customer view
• Derive insights
• Enable customization
Social network
Post mailings (direct
marketing offer)
Point of sales
Strategic Reporting
Multi-channels campaign
Services
Pan-EuropeanDesign, build and host the
360° customer view
Data hygiene, integration,
matching, deduplication,
enhancement & scoring
Added value data capturing
Business Intelligence
and analytical services
ROI driven
Consultancy Strategic
partnership
Business
Intelligence
Campaign
ManagementCustomer
view
Bisnode Interact > What we do ? (2/3)
Campaign Management
Business Intelligence
360° Vieuw Consumer
Business Intelligence
External
DataExternal
Data
Customer profiling
& mapping
Predictive
modelling
Campaign
effectiveness
Customer
segmentation
Strategic Reporting
Multi-channels campaign
Services
Campaign
Management
Design, build and host the
360° customer view
Data hygiene, integration,
matching, deduplication,
enhancement & scoring
Added value data capturing
Customer
view
Business Intelligence
and analytical services
ROI driven
Consultancy Strategic
partnership
Business
Intelligence
Bisnode Interact > What we do ? (3/3)
Marketing
Database
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
11
12
Bisnode Interact > Organisation
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
13
UsageData management environment
Service Model - Account Management and support
Data
Cleansing
Co
un
try ETL
Datamart
Environment…
Database access
Campaign Mgt
Online counting
Reporting
Business
Intelligence
Database Manager > Function descriptionThe Bisnode Interact solution – Blueprint
Design, build and host the
360° customer view
Data hygiene, integration,
matching, deduplication,
enhancement & scoring
Added value data capturing
Customer
view
Strategic Reporting
Multi-channels campaign
Services
Campaign
Management
Marketing
Database
Business Intelligence
and analytical services
ROI driven
Consultancy Strategic
partnership
Business
Intelligence
Customer
view
Campaign
Management
Business
Intelligence
15
Affinium… Campaign Workflow
Database Manager > Function description
16
Database Manager > Function description
Database Manager > Function description
Ad-hoc operations
• Loads, counts, extracts, reports
• Briefing analysis : “Take & commit”
• Job development & QA
Ongoing operations
• Execution and check
Direct client contact in collaboration with AM’s
• Active participation with AM to tactical added value to Client’s business
Changes as resource or Change Owner
Other projects (BI, migrations) as resource
Database Managers
Service Manager
17
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
18
Database Managers > profile
Combination of IT aspects and client servicing
80 % IT
Client contact
Combination of Team spirit and capacity to work in an autonomous way
Commitment to quality, sense of ownership
Skills to manage a very dynamic, and short term, planning
Capacity to work in English
Eagerness to learn and to evolve
Database Managers
Service Manager
19
Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
20
Database Managers > Career @ Bisnode Interact
Database Manager
Onboarding plan
Junior Autonomy Senior
People management process
Competence management
Evolution roadmap
Database Manager to other functions…
21
22
Bisnode Interact > Career @ Bisnode Interact
Any questions [email protected]