bischoff_fung_wysocki_presentation final
TRANSCRIPT
HSA MOBILE INITIATIVEJulian Fung, Natalie Wysocki, Andrew Bischoff – Summer 2016
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AGENDA• Meet the team• Problem• Solution• Strategic vision• Financial models
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THE TEAM
Julian FungProduct Strategy
Natalie WysockiExperience Design
Andrew BischoffSoftware Development
THE PROBLEMHSA receipt management
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IRS RULES
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OUR USERS
Ivy Henry Zara
The Saver The Spender The Investor
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HENRY’S HSA
2015 Account Balance
THE SOLUTIONStreamline receipt management
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3 SIMPLE STEPS
Snap a pictureSelect a transaction Upload to cloud
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WORK FLOWLinking receipts to transactions
THE SOLUTION PART 2Encourage HSA savings
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MAKING A SHIFT
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INFLUENCING BEHAVIOR
2015 Account Balance
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INFLUENCING BEHAVIOR
2015 Account Balance
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WORK FLOWSaving out of pocket expenses
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WORK FLOWMaking a reimbursement
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VALUE FOR USERS
Seamless connection throughout ecosystem
Lifelong receipts in one place
Guidance on HSA planning
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VALUE FOR DST
Better product offering
Increased investments
STRATEGIC VISION
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GREATER OPPORTUNITY
60%40%
60%40%
Medical Bills
RightWrong
60%40%
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VALUE FOR DST
Better product offering
Increased investments
Big data insights
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ROADMAP• Eligible expense suggestion• Automated bill payments• Automated linking of receipts• Behavioral economics• Billing error recognition
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SUMMARY OF GOALS
Short-term
Long-term
Solve “receipt management” problem
Create pipeline for customer interaction• Influence consumer behavior• Consumer driven healthcare
FINANCIAL MODELSCost and Payoff
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BUSINESS MODELCost projections
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BUSINESS MODELRevenue streams