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MAXIMUM ENGAGEMENT
ACROSS ALL MEDIA
EFFECTIVE OCTOBER 1, 2014
Retail Advertising (406) 657-1370 Classified Advertising (406) 657-1212Online/Digital Advertising (406) 657-1340
401 N. Broadway Billings, Montana 59101
D I G I TA L
WEBSITE DESIGNED BY
OMNITURE ONLINE DATA: OCTOBER 2014Omniture is the highest graded online traffic measurement in the industry. omniture.com
2.9%
4.9.%
67.1%3.6%
3.4%
14. 1%
HOW DO PEOPLE COME TO BILLINGSGAZETTE.COM ?
AVG. PAGE VIEWS ..............................................10,598,539
AVG. MONTHLY UNIQUE VISITORS .............. 3,411,447
AVG. DAILY VISITORS ..............................................139,100
FACEBOOK FANS (AS OF JANUARY 2014)
BILLINGS GAZETTE.COM ONLY ................. 50,361MOBILE PAGEVIEWS ........................................... 8,405,990
Ad Size: 320 x 50
LEADERBOARD AD • 728 PIXELS WIDE X 90 PIXELS HIGH
BIG AD300 PIXELS WIDE X 250 PIXELS HIGH
WEATHER BUG88 PIXELS WIDE X31 PIXELS HIGH
TILE AD120 PIXELS WIDE X90 PIXELS HIGH
PAGE MARKER220 PIXELS WIDE X90 PIXELS HIGH
REACH 89%* OF THE BILLINGS MARKET. NOW, THAT’S HUGE.In print, online and via mobile technology, more people turn to The Billings Gazette than any other media. And when we include adults who say they “use” the newspaper, we reach an incredible 89% of the Billings Market every single week. We reach all age groups with a blend of print and Internet that is unmatched by any other local media.
*Billings Gazette Audience Report by Thoroughbred Research January-December 2012
Omniture® SiteCatalyst® is now Adobe® SiteCatalyst®, powered by Omniture®. Adobe SiteCatalyst provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Online Marketing Suite of applications for online business optimizations.
Retail Advertising (406) 657-1370 Classified Advertising (406) 657-1212Online/Digital Advertising (406) 657-1340
401 N. Broadway Billings, Montana 59101
BILLINGS GAZETTE & BILLINGSGAZETTE.COM
PRINT EXCLUSIVE 35% 25% 39% 64% 43%
DIGITAL EXCLUSIVE 9% 18% 12% 4% 11%
PRINT + DIGITAL 46% 40% 30% 17% 30%
USE NEWSPAPER 8% 1% 8% 5% 6%
TOTAL REACH 98% 84% 88% 90% 89%
Billings Gazette Audience Report by Thoroughbred Research, January 2012- December 2012
AGE GROUP 18-29 30-39 40-59 60+ TOTAL REACH
ENGAGE 89%
DIGITAL ADVERTISING RATES 2014-2015
D I G I TA L
WEBSITE DESIGNED BY
401 N. BROADWAYBILLINGS, MT 59101MAILING ADDRESS:P.O. BOX 36300BILLINGS, MT 59107-6300
(406) 657-1340(800) 543-2505, EXT. 1340
BILLINGSGAZETTE.COM
BILLINGSGAZETTE.COM IS THE #1 MOST-VISITED LOCAL WEBSITE IN MONTANA AND NORTHERN WYOMING WITH MORE THAN 3,411,447* AVERAGE MONTHLY VISITORS.
GAZETTE DIGITAL SOLUTIONS IS YOUR SOURCE FOR ALL YOUR ONLINE
MARKETING NEEDS.
DIGITAL AD DEADLINES
S TA N D A R D A DV E R T I S I N G R AT E SCONTENT TARGETING POSITIONS: Homepage, ROS, Local News, State News, Wyoming News, Crime, National News, Sports, GPS, Outdoors, Business, Enjoy, Weird News, Obits, Features, Classified, Jobs Page, Wheels For You, Homes, Rentals
GEOGRAPHICAL TARGETED ADVERTISING: Deliver your Ad Impressions to key zip codes.
AUDIENCE EXTENSION: Deliver your message to any targeted audience anywhere in the country.
BIG AD $12 PER THOUSAND
LEADERBOARD $8 PER THOUSAND
MOBILE BANNERS $12 PER THOUSAND
MOBILE BIG AD $20 PER THOUSAND
BULLETIN $75 PER DISPLAY AD
D I G I TA L M A R K E T I N G
KEY ITEMS TO CONSIDER WHEN INVESTING TIME AND MONEY IN THIS NEW DIGITAL AGE:
LEARN HOW TO HARNESS THE POWER OF THE INTERNET FROM ONE
OF OUR HIGHLY-QUALIFIED DIGITAL SALES EXECUTIVES.
ADVERTISE ON THE MOST VISITED LOCAL WEBSITE IN MONTANA AND
WYOMING TO A HIGHLY-ENGAGED, SUBSCRIPTION-BASED, AFFLUENT
AUDIENCE.
STANDARD
• HOW YOUR LOCAL BUSINESS CAN COMPETE ON THE INTERNET.
• THE LATEST ONLINE MARKETING TRENDS INCLUDING MOBILE, iPAD, SEARCH ENGINES, DIRECTORIES AND VIDEO.
• HOW YOUR BUSINESS CAN APPEAR HIGHER ON GOOGLE AND YAHOO SEARCH RESULTS.
• HOW CONSUMERS USE THE INTERNET FOR RESEARCH AND SHOPPING. ARE YOU GETTING YOUR FAIR SHARE?
• HOW TARGETED E-MAIL LISTS ARE BEING USED AS MARKETING TOOLS.
• HOW YOUR BUSINESS CAN GET DIGITAL EXPOSURE WITHOUT HAVING A WEBSITE.
• HOW YOU CAN USE SOCIAL MARKETING TO GROW YOUR BUSINESS.
• IS YOUR WEBSITE MOBILE COMPATIBLE?
START DATE DEADLINE
SUNDAY TUESDAY 5:00 PM
MONDAY TUESDAY 5:00 PM
TUESDAY WEDNESDAY 5:00 PM
WEDNESDAY THURSDAY 5:00 PM
THURSDAY FRIDAY 5:00 PM
FRIDAY MONDAY 5:00 PM
SATURDAY TUESDAY 5:00 PM
*SOURCE ADOBESITECATALYST OCTOBER 2014
B A N N E R A D VO L U M E PA C K A G E S
BILLINGSGAZETTE.COM BANNER: 100,000 IMPRESSIONS .................................................................................................................................$800
BILLINGSGAZETTE.COM BANNER: 75,000 IMPRESSIONS ...................................................................................................................................$575
BILLINGSGAZETTE.COM BANNER: 50,000 IMPRESSIONS ...................................................................................................................................$400
H I G H F R E Q U E N C Y A DV E R T I S I N G WEATHER BUG: SHARE OF VOICE ........................................................................................................................$500/PER MONTH (5 ROTATIONS)
PAGE MARKER: SHARE OF VOICE ........................................................................................................................ $600/PER MONTH (6 ROTATIONS)
CLASSIFIED TILE AD ................................................................................................................................................ $175/PER MONTH (10 ROTATIONS)
M O B I L E B A N N E R S MOBILE/APP BANNER: 100,000 IMPRESSIONS .....................................................................................................................................................$1,200
MOBILE/APP BANNER: 75,000 IMPRESSIONS .......................................................................................................................................................... $900
MOBILE/APP BANNER: 50,000 IMPRESSIONS ............................................................................................................................................................$600
V I D E O B A N N E R A D PA C K A G E S
BILLINGSGAZETTE.COM VIDEO BANNER: 160,000 IMPRESSIONS ................................................................................................................$1,800
BILLINGSGAZETTE.COM VIDEO BANNER: 80,000 IMPRESSIONS .....................................................................................................................$900
BILLINGSGAZETTE.COM VIDEO BANNER: 50,000 IMPRESSIONS .....................................................................................................................$700
BILLINGSGAZETTE.COM VIDEO BANNER: 30,000 IMPRESSIONS .....................................................................................................................$500
H I G H I M PA C T D I G I TA L A DV E R T I S I N G
PAW- OWN BILLINGSGAZETTE.COM HOMEPAGE ....................................................................................................................................$1000/DAY
CENTERSTAGE AD: BILLINGSGAZETTE.COM ..............................................................................................................................................$1000/DAY
FLOAT BAR: BILLINGSGAZETTE.COM ............................................................................................................................................................... $500/DAY
MOBILE INTERSTITIAL ............................................................................................................................................................................................ $500/DAY
M A R K E T P L A C E
PACKAGE MP1 .......................................................................................................................................................................................................................$650
PACKAGE MP2 .......................................................................................................................................................................................................................$350
PACKAGE MP3 .......................................................................................................................................................................................................................$175
D I G I TA L S E R V I C E S
CONTEST MARKETING ..........................................................................................................................................................................$1,000 OR QUOTE
SOCIAL MEDIA SOLUTIONS ............................................................................................................................................................................$99/MONTH
WEBSITE SOLUTIONS - ASK YOUR SALES CONSULTANT ...........................................................................................STARTS AT $99/MONTH
MOBILE WEBSITE SOLUTIONS ..............................................................................................................................................STARTS AT $24/MONTH
DIGITAL BOOST PROFILE PAGE ....................................................................................................................................................................$39/MONTH
D I G I TA L A DV E R T I S I N G R AT E S
D I G I TA L A DV E R T I S I N G PA C K A G E S
Please allow 3 business days for ad design.
WE OFFER A FULL SUITE OF DIGITAL
PRODUCTS, INCLUDING WEBSITE
DEVELOPMENT AND MAINTENANCE,
ONLINE VIDEO ADVERTISING, DISPLAY
BANNER ADS, HOME PAGE TAKEOVER
(PAW), MARKETPLACE,TODAY’S DEALTM,
BULLETIN, SEO, SEM MOBILE, PLUS
WEBSITE DESIGN AND MANAGEMENT
AND SOCIAL MEDIA SOLUTIONS.
LET US SHOW YOU HOW WE CAN
HELP YOUR BUSINESS GROW IN
THE DIGITAL AGE. VISIT US AT
GAZETTEDIGITALSOLUTIONS.COM TO
LEARN MORE.
D I G I TA L
WEBSITE DESIGNED BY
-Add $3 per thousand for content or geographical targeting.
D I G I T A L B O O S T P R O G R A M :*$39 of your advertising investment will go toward “Digital Boost”. This feature will give your business and advertisement a digital presence. Maximum of one $39 “Digital Boost” charge per customer each month.
CREATIVE SERVICE CHARGES: Creative service fees may apply. Ask your sales consultant for details.