History of Billboard:• This magazine was first published in

New York on November 1st 1894.

• It’s distinguished as being among the oldest trade magazines in the world.

• This magazine only began specialising in music in the 1960’s- it used to focus on bill posting and outdoor amusements.

Content Overview:

• Includes news about music festivals, artist news and fashion.

• Includes song/album reviews.

• Includes chart updates.

• Includes interview based articles of artists.

• Includes musicians birthdays.

• Includes future hits.

• Includes some celebrity gossip.

• Lots of relevant images.

Publishing Institution:

• Prometheus Global Media are the company who published this magazine.

• This institution is based in New York City, but it’s globally produced.

• Prometheus Global Media’s parent company is called ‘Guggenheim Partners’. This company is a global investment and advisory financial services firm that engages in investment banking, capital market services, investment management and investment advisory.

Typical Reader Profile:• Older teenagers- possibly 17/18 year

olds due to it coming across as quite a mature magazine.

• Appealing to both sex’s, however the central image and headline may attract a specific sex.

• Reader enjoys music and reading about their favourite artists.

Layout trademarks • Same repetitive masthead.

• Central Image is a celebrity looking straight into the camera looking quite serious.

• Persistent house style. Often use same range of colours: White, Black, Blue, Red and Yellow; this is because they connote fun and maturity.

• Many include a yellow strapline.

Does the magazine reflect the values of its audience?

• The magazine reflects the age of the audience as it comes across as quite informal and chatty, yet the layout comes across as organised and it connotes sophistication.

• Billboard also includes some fashion tips/ideas, this reflects the values of the audience because teenagers are generally quite fashionable, therefore fashion tips are something that would appeal to them.