XLER | Marketing & Brand Consultancy

Current Realities

XLER | Marketing & Brand Consultancy

Personal CommunicationsTribal Affiliations & Advocacy

Experiential CommunicationsAction & Relationship Building

Two-Way Direct CommunicationsConsideration & Preference

One-Way Mass CommunicationsAwareness & Information Sharing

Today’s consumers bombarded and blanketed by thousands of messages and opportunities to connect with brands, their products, and services.

Cur

rent

Rea

litie

s

XLER | Marketing & Brand Consultancy

Personal Communications

Experiential Communications

Two-Way Direct Communications

One-Way Mass Communications

Cur

rent

Rea

litie

sToday there are over 90 channels [and growing] for communicating and connecting with consumers.

XLER | Marketing & Brand Consultancy

Growing Challenge

XLER | Marketing & Brand Consultancy

Brands Must Become Consumer-Centric

Gro

win

g C

halle

nge

XLER | Marketing & Brand Consultancy

Brands Must Become Consumer-Centric

Gro

win

g C

halle

nge Know, understand, and respect.

Provide appropriate experiences.

Deliver timely information and offers.

Create a satisfying value exchange.

Highlight relevant brand benefits.

Reinforce behavior and attitudes.

Invest appropriately.