bike presentation english
TRANSCRIPT
www.bike.ua
m a g a z i n e a b o u t m o t o r c y c l e s
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«Байк» — the best men's magazine in Ukraine about motorcycles.
"Bike" magazine is published once a month, printed in 23 000 copies and is distributed throughout Ukraine.
"Bike" - a magazine for successful men in age between 20 to 45 years, with an average level of income, for those who lead an active lifestyle, likes traveling and adrenaline.
Beginning in March 2007, "Bike" informs its readers about the main events in the Ukrainian and world motorcycle life, tests new products from motorcycle manufacturers,writes about interesting people and fascinating journey.
About magazine
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General information
Monthly magazine in Russian and Ukrainian
Format: A4 (210x297 mm), 130 pages, termobinder
Print: Cover 170 g/m2, Block - 80 g/m2, 4 +4
23 000 copies.
Retail price: 24,00 uah.
95%
5%20%
25%55%
25%
40%
45%
40%
15%
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15%20%
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Readers of "BIKE" magazine - men 20-45 years, mainly with higher education, middle and high income, it is the senior students, middle managers and professionals, as well as entrepreneurs and heads of businesses. *
Less $3 тыс. – 20% $3-7 тыс. – 25% $7-12 тыс. – 40% over $12 тыс. – 15%
Less $500 – 45% $500-1500 – 40% Over $1500 – 15%
16-21 years – 20% 21-30 years – 55% 30-45 years – 25%
Man Woman
Age Gender
Estimated cost of the motorcycle
Estimated cost of equipment
Audience
male,20-35 years old, higher than average income
* - Based on a questionnaire survey of readers of the journal, the picks - 3000 person.
cost of the motorcycle: $ 7000 - 15000
the average cost of a motorcycle in a season - about $ 2000
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Distribution KiosksTM "Variant," "Facts"
supermarkets and shopping centers in Kiev ("Globe", "square", "Metrograd", "Velyka Kishenya")
regional distribution network and gas stations throughout Ukraine
Motorcycle and specialty stores
venue for sporting events
Subscription via JP "Press", subscription agencies and editors
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RubricatingThe magazine consists of eight sections - News, Theme of the Issue, Testride, Long traveling, Cruiser, Retro, offroad and User manual.
USER MANUALTHEME OF THE ISSUETEST - RIDENEWSnew motorcycles, equipment and accessories
reports and announcements of sports events
sports news
interview
single and comparative tests of motorcycles
photos and personal impressions of the bikes
interesting feature articles
exciting travel
Catalog offers from salons
maintenance and tuning of motorcycle
reviews of equipment and accessories
weekend route
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Our Team
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Contacts
mob. +38 067 462 41 72tel/f: +38 044 591 56 54 [email protected]
Bonadrenko Denis Leader of Marketingand Advertise