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Big Skinny

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  • Group- 7AbhinavPande|Abhinav|Aditya|Abhishek|Abhimanyu|Augustin|Aamir|Shivi

  • IntroductionImpulse purchasesBought as giftsInexpensive productTangibleHealth issues High Demand : everyone carries one FeaturesSize: 5-7 times thinner than alternatives

    Weight: Less than an ounce and therefore increase comfort

    Card Pocket Size: Extra wide pockets for cards

    Slipperiness of the Interior: Lined with rubbery coating

    Lack of Versatility: Water resistant and machine washable as they are made of micro fibers

  • Moving OnlineUnderstanding the entire idea behind moving onlineThe costs and structure required for the sameHelp in integrating the messages on different online platforms

  • Online Strategies

  • Go to Market Strategy

  • ***