Mark van Rijmenam Johannesburg
March 11, 2015
Driving The Next Wave of Mass Customization Africa’s Payment, Banking and Retail Show
Mark van Rijmenam Founder Datafloq
Big Data Strategist International Keynote speaker
Author Think Bigger
We live in a World with Information Overload
We will create 7.9 Zettabytes of Data in 2015
Customers Prefer Relevant Experiences
The Way forward is Mixed Data
Data is located in silos across an organization
Where can you find your data: the Data Triangle
Customers Social media
Mobile
What data do you collect about your customers?
Social media is rich in data to increase your sales. Know what your customer thinks & says!
Mobile data provides you with more information to hyper-target your customers and drive sales
Insights in stakeholders
Personalized marketing
N=1: Personal products / services
“We want to know what every product in the world is. We want to know who every person in the
world is. And we want to have the ability to connect them together
in transaction.”
CEO Global E-commerce – Neil Ashe
Dynamic pricing thanks to smart algorithms
Supplier & Sensor Data
Mass Customized
Manufacturing
Enabling mass customized manufacturing
The Opel ADAM: 4 billion custom combinations
Making every car a unique expression
Driving Mass Customization With Big Data is Here to Stay