© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

TOMORROW starts here.

John Zamierowski

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“The Internet of Everything will provide a 21% increase in Corporate Profits in the next 10 years”

IoE: Happening

Insurance/Telematics Retail Transport

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IPv6IoE in Your HomeHow many IP addresses do you have?

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How Will the Internet of Things Change Basketball?

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Made by

Humans

http://cities.human.co/

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Sense Collect Analyze Decide Actuate

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Platforms & Enablement

Applications

Building Blocks

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“Big Data” (U.S. Estimates)

PAYD EV Clearing And more… ITS TSP

Source: Cisco IBSG Automotive 2012

Remote Diagnostics

Connected vehicle care

Navi + traffic

Driver behavior

Driver vitals

Vehicle vitals

eCall/ ACN

Virtual Black Box

Vehicle recovery

Available station

Reservation

Charge amount

Price + payment

Smart grid data

Cybernetic traffic

management

Crash prevention

Smart road pricing

Infotainment

B2B/G service

Smart LBS

Meshed maps

250 M vehicles

7,000+ variables

24,000 for EVs

Per day/ second

100 M drivers

100 trips/ month

500+ variables

Per second

< 5 M EVs

< 5 M homes

< 400 k public CS

500+ variables

Per minute

50-100 M on route

2.5 M traffic lights

2 M cameras

Billions of sensors

100+ use cases

500+ var. each

Per millisecond

300 M drivers /

passengers

5 M enterprises

100+ use cases

100+ var. each

Per second

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Society

Fewer crashes

Lower traffic/road/toll

operation costs

CO2 reduction

Vehicle User

Lower insurance

Lower operation cost

Less time stuck in

traffic, more productivity

Internet of Cars Service Providers

Traffic guidance, navigation,

emergency services

“Google on wheels,”

PAYD insurance,

location-based services

Auto OEM/OES

Lower service/warranty costs

New profit pools

Architectural savings

$ 550

$420

$300

$160

Benefits per vehicle, per year

Source: Cisco IBSG Automotive and Economics Practices, 2011

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Cisco IoE in Retail: Business Relevant

Almost 40% of shoppers use

in-store Wi-Fi to browse retailer’s website

6 in 10 shoppers use their mobile phones for

assistance in stores

Nearly 50% look for deals, coupons and offers online

to use in store

46% buy products in-storeafter using mobile device

to research them

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Retailer’s ability to build their brand – and personalize the shopper’s experience – needs to align with their mobile strategy

• 73% have m-commerce

• < 14% integrate into social media

• < 20% support rich media

• < 29% allow scanning

Cisco IoE in Retail: Business Relevant

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Facebook and Cisco Let Brick-&-Mortars Demand Customers Check-In to Get Wi-Fi

Those who oblige are dropped on the

business’ Facebook page, and their

anonymous, aggregate demographic info is

passed to the merchant

Consider this:

1. Avg. value of a check-in: $134 - $174

2. Cisco Meraki study of 29 retailers = 4x check-in increase as

average

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The “Third Platform” for IT industry growth is emerging, will drive the bulk of IT industry growth in 2011-2025+

Millions of new apps and services will be built on this emerging platform

These apps and services will be built on innovative mash-ups of cloud, mobile devices, mobile apps, social technologies, big data/analytics, and more

16

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Enabling IoE Workloads: Faster, Cheaper DataNew application requirements are driving new, disruptive infrastructure deployment models

Traditional Emerging

20Hot Data

Warm Data

Cold Data

Networked Storage Array

20-15k/TB

SW&HW

One View

10-100X

faster

Costs 10-

40X less

Flash

Flash

Cold Data

Warm Data

Hot Data

I/O Intensive Tier

Capacity Tier

HDDHDD

HDDHDD

Off

Pre

mis

eO

n P

rem

ise

Cloud

500/TB

SW&HW

CISCO CPA

Cisco

Invicta

Warm Data

$120/TB/4yrs

($2.50 - $10/tb/m)

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UCS Rack-Mount Servers UCS Blade Servers

UCS ManagerDeploy, Manage, Monitor

Cisco Enterprise Scheduler

Hadoop Connectors

Big Data

Ecosystem

SAN Arrays

Enterprise Applications

Availability

Backup Snapshot

Uniquely CiscoCombine Enterprise and Big Data Platform into One

Extendable to Multidata Center Implementations for Disaster Recovery and

Business Continuity

Wisdom from

the Cloud

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Infrastructure driver like we have never seen

Investments in “Connected Everything”

Investments at all layers of the infrastructure

How will you capture your share of the $19t value

at stake?

Thank You

TOMORROW starts here.

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IoE: Disrupting Application Architecture

Operational/Transactional

Applications

Data Warehouses

and Marts

Dashboards & Reports

ReportsExtract Transform Load

Actuate

Big Data

and NoSQL

MPP Data Warehouses

and Marts

Real-Time BIOperational/Transactional

Applications

Extract Transform Load

Extract Transform LoadWisdom from

the Cloud

Machine Data

Traditional

Emerging

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