big data – are you ready?
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ICT Forum December 15 th , 2011. Big Data – Are You Ready?. Frank Zervos Technology Director SEE Oracle Hellas . December 15 th , 2011. Big Data Buzz. “Ten reasons why Big Data will change the travel industry”. “The challenge– and opportunity– of big data”. “Why big data is a big deal”. - PowerPoint PPT PresentationTRANSCRIPT
Big Data – Are You Ready?
December 15th , 2011ICT ForumDecember 15th, 2011
Frank ZervosTechnology Director SEEOracle Hellas
Big Data Buzz
“Keeping Afloat in a Sea of 'Big Data”ITBusinessEdge – 9/6/11
“Why big data is a big deal”InfoWorld – 9/1/11
“The challenge–and opportunity–of big data”McKinsey Quarterly—5/11
“Getting a Handle on Big Data with Hadoop”Businessweek-9/7/11
“Ten reasons why Big Data will change the travel industry”Tnooz -8/15/11
“The promise of Big Data”Intelligent Utility-8/28/11
Big Data Use Cases
Today’s Challenge New Data What’s Possible
HealthcareExpensive office visits Remote patient monitoring Preventive care, reduced
hospitalization
ManufacturingIn-person support Product sensors Automated diagnosis, support
Location-Based ServicesBased on home zip code Real time location data Geo-advertising, traffic, local
search
Public SectorStandardized services Citizen surveys Tailored services,
cost reductions
RetailOne size fits all marketing Social media Sentiment analysis
segmentation
What Makes it Big Data?
VOLUME VELOCITY VARIETY VALUE
SOCIAL
BLOG
SMARTMETER
101100101001001001101010101011100101010100100101
So What is Big Data?
Big Data refers to datasets that grow so large that it is difficult to capture, store, manage, share, analyze and visualize with the
typical database software tools.
How much is Big?It is not a single number but a set of parameters
Where Do We See Big Data?
Datawarehouses OLTP Social Networks Scientific Devices
E v e r y w h e r e
SOCIAL
Diverse Data Sets
Transactions
Information Architectures Today:Decisions based on
database data
Big Data:Decisions based on
all your data
Video and Images
Machine-Generated DataSocial Data
Documents
Why Is Big Data Important?
Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)
US HEALTH CARE
$300 BIncrease industry value per year by
US RETAIL
60+%Increase net margin by
MANUFACTURING
–50%Decrease dev.,
assembly costs by
GLOBAL PERSONAL LOCATION DATA
$100 BIncrease service
provider revenue by
EUROPE PUBLIC SECTOR ADMIN
€250 BIncrease industry value per year by
Big Data Is About…
Tapping into diverse data sets
Finding and monetizingunknown relationships
Data driven business decisions
Organize and distill big data using massive parallelism
Big Data in Action
ANALYZE
DECIDE ACQUIRE
ORGANIZE
Big Data in Public Sector • Answer formerly unanswerable questions
• Formulate new questions and become much more agile
• Make evidence based decisions• Democratize your data• Visualize invisible knowledge
• Big data is here – now• Data breaches• Intrusion of privacy• Unfair use of Data
•Operational efficiency and productivity
•Fraud detection and prevention
•Close tax gaps
•Value for money for citizens
•Prevent crime waves
•Customize actions based on population segments
•Public utilities to reduce consumption
•Produce safety from farm to fork
What’s in Big Data for Public Sector
Big Data Public Sector Barriers
Shortage of expertise.
Lack of Technology solutions.
Lack of Data-driven mind-set.
Information attainability.
Political resistance.Legal issues (liability, intellectual property
rights etc).
Oracle Integrated Solution Stack for Big Data
ACQUIRE
Oracle NoSQLDatabase
HDFS
EnterpriseApplications
ORGANIZE
Hadoop(MapReduce)
Oracle Loaderfor Hadoop
Oracle DataIntegrator
DECIDE
Analytic Applications
ANALYZE
In-D
atab
ase
Ana
lytic
s
DataWarehouse
Maximizing the Value of Enterprise Big Data
•Hardware and software for Big Data
•Integrates all enterprise data
•Fastest time-to-market
•Eco Efficiency
•Unmatched performance
and best cost/performance