Case Study

France Telecom Business Intelligence

Company Background

• Increased competition and deregulation leads to thinking that IS as a major strategic weapon is used to survive in rapidly growing competition.

• Reposition under the name-Net Company• Set out to migrate applications to technical

architecture .• In past, company had been organized on a

regional basis-Each regional business managing it’s own IT budget.

Steps towards BI

• Standardization was 1st step in building infrastructure foundation for BI initiative.

• Established four person team to facilitate it’s BICC.

• BICC charged with overseeing the data warehousing implementation, maintaining consistency in all BI projects.

BI responsible for important tasks

• Providing consulting and development services.• Offering advices to project managers on

deployment, strategies with respect to design, auditing, installation.

• Providing support for project managers, developers, designers via a hotline & help desk.

continue…….

• Support includes an internet website as BI tool service, tips, methodology advice & installation documentation.

• Centralized the opening of all files, request for product upgrades, certification of new software versions & tracking, distribution & maintenance of license agreement.

• Helped support end user with tools to help them to become more autonomous, online training, an internet site dedicated to user support.

Quick review

• Telecom BICC was developed-1. To help the organization to manage it’s portfolio &

BI project.2. Standardize analytical approaches across

enterprise3. Train & educate end-users.4. Provide knowledge management through sharing

of best practices5. Handle all associated vendor relations & support. Continue……

• Former telecom’s service-more than 91 millions customers in 220 countries on 5 continents significantly enhance through ongoing BI projects.

• Director of CRIS-“ To win new customers & develop loyalty, we are

now base our action on a business intelligence process in which BI plays a key role of retrieving & analyzing data in our corporate resources”