Its all about Bharti Axa group of insurance !

Introduction•Joint venture between Bharti Enterprises and AXA Group.•74% stake from Bharti and 26% stake of AXA.•Launched its national operations in December 2006.

TaglineJeevan suraksha ka naya nazariya ; Be life confident

Introduction to key persons:-

4

Saujanya Shrivastava

•Chief Marketing Officer.•16 years of experience in Sales & Marketing.

Ulhas Deshpande

• Chief HR Officer.• 25year

experience.

Rajeev Kumar

Chief & Appointed Actuary

• Over 3000 employees across over 12 states in the country.• Built around the promise of making people "Life Confident“.

Life Insurance in India

•1870: Bombay Mutual Assurance Society.

•1912-1938 :Insurance Act 1938 passed

•1956: Life Insurance Nationalized. LIC becomes a State monopoly.

• 2005 –14: One dominant nationalized player and 13 pvt companies

• 2006 –15: Private sector companies - 2 wholly Indian owned.

• 2000: Opening of the Insurance sector for private players

Types of Life Insurance Policies:

• Term Life Insurance Policy• Endowment Life Insurance Policy• Money Back Life Insurance Policy• Whole Life Insurance Policy• Unit Linked Insurance Policy

Bharti axa Products

•Protection Plans•Bharti AXA Life eProtect•Bharti AXA Life Elite Secure•Bharti AXA Life Family Income Secure•Bharti AXA Life Protect Plus•Bharti AXA Life Premium Waiver Rider

•Wealth Creation With Protection • Bharti AXA Life Child Plans

• Bharti AXA Life Bright Stars EDGE• Bharti AXA Life Power Kid Insurance Plan

• Bharti AXA Life Guaranteed Plans• Bharti AXA Life Secure Income Plan• Bharti AXA Life Flexi Save• Bharti AXA Life Monthly Income Plan• Bharti AXA Life Aajeevan Sampatti• Bharti AXA Life Young India Plan• Bharti AXA Life Secure Savings Plan

• Other Market Link Plans• Bharti AXA Life Future Invest

•Health Plans

• Bharti AXA Life Triple Health Insurance Plan• Bharti AXA Life EasyHealth• Bharti AXA Life Hospi Cash Benefit Rider

Bharti AXA Life Aajeevan Sampatti

Key Features:• Lifelong Benefits.• DISCOUNT on opting Higher Sum Assured• Guaranteed {Payouts} Benefit.• Cash Bonuses.• Tax [Benefits].

Swot analysis of Bharti Axa:-

15

Strengths of bharti axa!

integrated approach to seek innovative solutions

Policies for various age and economic groups

International expertise of axa group Strong marketing campaignThe joint venture has a 74%stake from

bharti and 26 from axa Bharti enterprise serves over 10 million

customers

16

Weakkness of bharti axa !

Less penetration in rural areaSmall agent base Insurance companies have a poor image when it

comes to payment of dues

17

Opportunities of bharti axa !

growing rural marketEarning urban youthCross selling through financial services

such as banking

18

Threats of bharti axa !

stringent economic measures by government and RBI entry of new NBFCs in the sector

19

20

AXA Group: RevenuesResilient vs. FY08

Revenues by segment

2,841

Asset Management

3,947

In Euro million

FY08

International Insurance

412Banking & Holdings

2,860

3,074

FY09

395

91,221

Revenues 90,124

P&C 26,039 26,174

L&S 57,977 57,620

+2%

-25%

%

-2%

-1%

+1%

-4%

Mediterranean & LA region

-32%

-7%

+13%

+11%

-6%

+1%

Changes are on a comparable basis

NORCEE

UK &Ireland

North America

France

Asia-Pacific (incl. Japan)

* Excluding International Insurance, Asset Management, Banking and Holdings

In Euro billion

22

11

97

13

22

Insurance revenues by region

Conclusion Bharti AXA has won many awards under various

categories and is a trust worthy entity. This company works considering its customer base

and their benefits.

Thank you