project report on bharti axa

57
“Working Capital Management of Bharti AXA” At “Bharti AXA Life Insurance Company Limited” Submitted In Partial Fulfillment of the Requirements for the Award of the Two Years Full Time Course in PGDM 2013-15 By NITIL SHARMA NSHM Business School NSHM KNOWLEDGE CAMPUS, KOLKATA 124, B.L.SAHA ROAD, KOLKATA – 700 053

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Page 1: Project Report on Bharti Axa

“Working Capital Management of Bharti AXA”

At

“Bharti AXA Life Insurance Company Limited”

Submitted In Partial Fulfillment of the

Requirements for the Award of the Two Years

Full Time Course in

PGDM 2013-15

ByNITIL SHARMA

NSHM Business School

NSHM KNOWLEDGE CAMPUS, KOLKATA124, B.L.SAHA ROAD, KOLKATA – 700 053

Page 2: Project Report on Bharti Axa

A SUMMER INTERNSHIP PROJECT REPORT

ON“Working Capital Management of Bharti AXA”

AT

“Bharti AXA Life Insurance Company Limited”

DURATION 17th July TO 31st August 2014

UNDER THE GUIDANCE OF

Mr. Piyush Mohan Shukla(Business Manager – Bharti Axa)

&Mr. Chaman Gupta

(Agency Development Manager- Bharti Axa)

&

Dr. Udayan Kumar Basu

(Faculty Mentor of the Institute)

Submitted By

Nitil SharmaPGDM 2013-15

NSHM Business School, Kolkata

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Page 3: Project Report on Bharti Axa

DeclarationI, hereby declare that the research project report titled “Working Capital Management of Bharti AXA “ is my own original research work and this report has not been submitted to any University/Institute for the award of any professional degree or diploma.

NITIL SHARMA

PGDM (13-15)

NSHM Business School

Roll No. PGDM13010

Reg. No. 131364002

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ACKNOWLEDGEMENT

I wish to express my appreciation to all those with whom I have worked or interacted and whose thoughts and insights helped me in increasing my knowledge and understanding my project. It is said, the most important single word is we and the zero important single word is I, This is true even in today’s modern era. It is absolutely impossible for a single individual to complete the assigned job without help and assistance from others.

I hereby would like to thank all the members of the office and it is my great pleasure to acknowledge sincere gratitude towards Mr. Piyush Mohan Shukla (Business Manager of the Organization) at Bharti AXA Life Insurance Company Limited, Kolkata who have been extremely helpful and cooperative throughout the process for the Completion of the project work.

I would also like to owe my sincere gratitude to my project guide Prof. Udayan Kumar Basu for helping me in this Project work.

Finally, I am thankful to my entire family members for their great support and encouragement to complete my project in due time and correctly.

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Executive Summary

The analysis of “Bharti AXA Life Insurance” is taken from different sectors. For creating strong relationship and for a success full business every insurance company required financial planner.

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CONTENTS

Sl. No. Particulars Page No.

Chapter 1 Introduction 17 - 29

Chapter 2 Industry Overview 17 - 29

Chapter 3 Company Profile 17- 29

Chapter 4 Scope of Study 17- 29

Chapter 5 Research Methodology 30- 32

Chapter 8 Conclusions 33

Chapter 9 Suggestions & Recommendation 33

Chapter 6 Data Analysis, Results & Interpretation 34

Chapter 7 Observations & Findings 34-41

Chapter 10 Bibliography 42

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INTRODUCTION

Insurance Industry in India

With 36 crore policies, India's life insurance sector is the biggest in the world. The sector consists of 52 insurance companies, of which 24 are in life insurance business and 28 in non-life. The life insurance industry in the country is projected to increase at a compound annual growth rate (CAGR) of 12-15 per cent in the next five years. The industry plans to hike penetration levels to five per cent by 2020, and has the potential to top the US$ 1 trillion mark over the next seven years.The optimistic outlook is helped to a large degree by the Government of India's efforts to strengthen the sector. The Union Cabinet in July approved a proposal to relax foreign direct investment (FDI) limit in the domestic insurance sector to 49 per cent from 26 per cent, signaling the government's intent to draw capital and investment into the sector.

The total market size of the insurance sector in India was US$ 66.4 billion in FY 13. It is projected to touch US$ 350-400 billion by 2020.India was ranked 10th among 147 countries in the life insurance business in FY 13, with a share of 2.03 per cent. The life insurance premium market expanded at a CAGR of 16.6 per cent from US$ 11.5 billion to US$ 53.3 billion during FY 03-13. The non-life insurance premium market also grew at a CAGR of 15.4 per cent in the same period, from US$ 3.1 billion to US$ 13.1 billion.Digital@Insurance-20X By 2020, by Boston Consulting Group (BCG) and Google India forecasts that insurance sales from online channels will grow 20 times from present day sales by 2020, and overall internet influenced sales will touch Rs 300,000-400,000 crore (US$ 49.63-66.18 billion).Investment corpus in India's pension sector is projected to cross US$ 1 trillion by 2025, following the passage of the Pension Fund Regulatory and Development Authority (PFRDA) Act 2013, as per a joint report by CII-EY on Pensions Business in India.

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Bharti AXA LifeBharti AXA Life is a life Insurance player that was started in 2006. It brings together strong financial expertise of the Paris-headquartered AXA Group and Bharti Enterprises - one of India's leading business groups with interests in telecom, agricultural business, financial services, and retail. The joint venture has a 74% stake from Bharti and 26% stake from AXA .The company launched national operations in December 2006. Today, Bharti AXA Life has a national footprint of distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base.Bharti AXA Life offers a range of innovative products and services that cater to specific insurance and wealth management needs of customers

Bharti EnterprisesBharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Bharti has been a pioneering force in the Indian telecom sector with many firsts and innovations to its credit. Bharti Airtel Limited, the group's flagship company, is a leading global telecommunications company with operations in 20 countries across Asia and Africa. The Company ranks amongst the top four mobile service providers globally in terms of subscribers.Other business ventures of the group include Bharti Softbank - a JV between Bharti Enterprises and Softbank Corp - for mobile internet. Beetel Teletech, a group company, is India’s leading manufacturer and distributor of telecom and allied products. The group has a JV –FieldFresh Foods – with Del Monte Pacific Ltd, to offer fresh and processed fruits and vegetables in the domestic as well as international markets. Bharti has JVs with AXA, world leader in financial protection and wealth management, for Life Insurance and General Insurance. The group has presence in the retail sector through Bharti Retail while operates multi brand retail stores in various formats under the 'easyday' brand.

AXA GroupAXA Group is a worldwide leader in Financial Protection. AXA’s operations are diverse geographically, with major operations in Europe, North America and the Asia/Pacific area. In 2010, total revenues amounted to Euro 91 billion and total revenues underlying earnings to Euro 3.9 billion.

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Core AttitudesThese are the three attitudes that clients most expect from an insurance and financial services company in exchange for their vote of confidence. These three attitudes stood out from the others in the consumer research we conducted across markets, regardless of their level of maturity.

They are at the heart of our actions and our commitments to clients.  

Vision and Values

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Strategy

To achieve a market position among the top 5 in India through a multi-distribution, multi-product platform

To adapt AXA's best practice blueprints as a sound platform for efficient and profitable growth

To leverage Bharti's local knowledge, infrastructure and customer base To deliver high levels of shareholder return To build long term value with our business partners by enhancing the proposition to their

customers To be the employer of choice to attract and retain the best talent in India To be recognised as being close and qualified by our customers.

Strategic Differentiators

A strong parentage of AXA and Bharti, both having long term commitment to the Indian Insurance market supporting a strong capital solvencyo AXA, a global leader is world's No.1 insurer brand with strong presence in 57

countrieso Bharti is one of India’s leading and trusted business group with strong distribution

capabilities Global scale of AXA provides cost effective and speedy re-use of systems, products and

business capability resulting in local competitive advantageo Product: Wealth management, protection and retirement solutions that meets the

needs of customers across segmentso Service: Best-in-class service guarantee at various points of customer life cycleo Training: Robust learning and development architecture for employees and

distributors focused on superior service delivery and transparent dealing with customers

o Footprint: Comprehensive pan-India presence through multi-city, multi-channel setup

o Digital paradigm: Seamless 'Anywhere' product and service experience for customers and distributors through various e-initiatives (viz. online products, servicing portals, tablet-based digital advisor, dematerialized policies)

Values and culture of both parents AXA and Bharti along with their strong brand ethos helps in building trust amongst partners and employees

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Sandeep Ghosh is the Chief Executive Officer at Bharti AXA Life Insurance.

He has over 20 years of experience in India and overseas, primarily in the financial services sector. Prior to joining Bharti AXA Life, he was with ANZ as the Managing Director, Commercial Banking Head for Asia Pacific based in Hong Kong. During this time, he played a major role in building a commercial banking franchise for ANZ in Asia through organic builds and the integration of businesses acquired from RBS. 

Before joining ANZ, Sandeep spearheaded the Commercial Banking for Royal Bank of Scotland in Asia. He was responsible for Business Banking, SME & Middle Market client franchises, managing a team of over 1,000 bankers and 40,000 client relationships across 9 countries. 

Prior to this, he was with Citibank for 9 years during which he held various roles, lastly as Managing Director for the Global Commercial Bank in India. During his tenure, he led the India business to become the largest organically built commercial banking franchise within Citi.

Products

Term Insurance Bharti AXA Life eProtect Bharti AXA Life Elite Secure

Endowment Plan Bharti AXA Life Secure Savings Plan Bharti AXA Life Monthly Income + Plan Bharti AXA Life Flexi Save Plan

Health Plan Bharti AXA Triple Health Insurance Plan

Money Back Plans Bharti AXA Secure Income Plan Bharti AXA Flexi Save Guaranteed Income Plan

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Objectives of the study:1. To study the efficiency of working capital management of the company

2. To know the progress of working capital in a company

3. To study the efficiency of cash, and receivables management of the company

4. To know the solvency of the company & how the company is managing working

capital.

5. The objective of study to analyzed the liquidity position of the company.

6. To study the efficiency of working capital management of the company.

7. To study the efficiency of cash, and receivables management of the company

METHODOLOGY:

The data in this project is enabling in secondary in nature. Financial reports, company

records were referred for data analysis. The study has been undertaken by collecting

relevant data from the balance sheet, profit and loss a/c, Annual Report & Audit

Report of the Bharti Axa Life Insurance Company Limited is used financial as tools

for the analyzing and interpretation data.

However primary data is also collected by observation discussing with company

officials. This primary data is used to fill in the gaps while preparing this report and to

know the latest procedures adopted by the company. This has helped to draw

inferences and conclusions.

Sources of data

There are two types of data

Primary Data

Secondary Data

Primary Data:-

The primary data are those, which are collected fresh for the first

time and thus happen to be original in character. The primary data collection involves

the collecting of information for the first time by observation, experimentation, and

questionnaire and through interview schedules in the original form by the researcher

himself or his nominees.

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The primary data was collected through discussion with the finance manager using the

interview schedule. This data was obtained to study the latest procedures relating to

working capital management and ratio analysis system followed by the company

Secondary data:-

The secondary data are those, which have been collected by some other and

which have been processed. Generally speaking secondary data are information,

which have been previously collected by some organization to satisfy his own need.

But the department under reference for an entirely different reason is using it.

I also used secondary sources for collecting the data. They are:

Information from the text sources

Information form the internet sources

Information from the materials provided by the concern

SAMPLING DESIGN

Sampling unit : Financial Statements & Audit Reports

Sampling Size : Last five years financial statements

LIMITATION OF THE STUDY

This study deals only with the data made available. Hence the result of this study cannot

judge the business of the firm in general

The study have been influenced by the limitation of the ratio analysis

The study extensively uses the data provided is the financial reports of the firm which

may also have their own limited perspective

The analysis made on the working capital management is for a particular period of time

the current assets and current liabilities will change for an analysis made at any other of

time.

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WORKING CAPITAL MANAGEMENT

Working Capital Management refers to management of current assets and current liabilities.

The major thrust of course is on the management of current assets .This is understandable

because current liabilities arise in the context of current assets. Working Capital Management

is a significant fact of financial management. Its importance stems from two reasons:-

8. Investment in current assets represents a substantial portion of total investment.

9. Investment in current assets and the level of current liabilities have to be geared

quickly to change in sales. To be sure, fixed asset investment and long term financing

are responsive to variation in sales. However, this relationship is not as close and

direct as it is in the case of working capital components.

The importance of working capital management is affected in the fact that financial manages

spend a great deal of time in managing current assets and current liabilities. Arranging short

term financing, negotiating favourable credit terms, controlling the movement of cash,

administering the accounts receivable, and monitoring the inventories consume a great deal of

time of financial managers.

The problem of working capital management is one of the “best” utilization of a scarce

resource.

Thus the job of efficient working capital management is a formidable one, since it depends

upon several variables such as character of the business, the lengths of the merchandising

cycle, rapidity of turnover, scale of operations, volume and terms of purchase & sales and

seasonal and other variations.

CONSEQUENCES OF UNDER ASSESSMENT OF WORKING CAPITAL

Growth may be stunted. It may become difficult for the enterprise to undertake

profitable projects due to non-availability of working capital.

Implementation of operating plans may become difficult and consequently the profit

goals may not be achieved.

Cash crisis may emerge due to paucity of working funds.

Optimum capacity utilization of fixed assets may not be achieved due to non

availability of the working capital.

The business may fail to honour its commitment in time, thereby adversely affecting

its credibility. This situation may lead to business closure.

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The business may be compelled to buy raw materials on credit and sell finished goods

on cash. In the process it may end up with increasing cost of purchases and reducing

selling prices by offering discounts. Both these situations would affect profitability

adversely.

Non-availability of stocks due to non-availability of funds may result in production

stoppage.

While underassessment of working capital has disastrous implications on business,

over assessment of working capital also has its own dangers

CONSEQUENCES OF OVER ASSESSMENT OF WORKING CAPITAL

Excess of working capital may result in unnecessary accumulation of inventories.

It may lead to offer too liberal credit terms to buyers and very poor recovery system

and cash management.

It may make management complacent leading to its inefficiency.

Over-investment in working capital makes capital less productive and may reduce

return on investment. Working capital is very essential for success of a business and,

therefore, needs efficient management and control. Each of the components of the

working capital needs proper management to optimize profit.

The working capital in certain enterprise may be classified into the following kinds.

1. Initial working capital. The capital, which is required at the time of the commencement of

business, is called initial working capital. These are the promotion expenses incurred at the

earliest stage of formation of the enterprise which include the incorporation fees. Attorney's

fees, office expenses and other expenses.

2. Regular working capital. This type of working capital remains always in the enterprise

for the successful operation. It supplies the funds necessary to meet the current working

expenses i.e. for purchasing raw material and supplies, payment of wages, salaries and other

sundry expenses.

3. Fluctuating working capital. This capital is needed to meet the seasonal requirements of

the business. It is used to raise the volume of production by improvement or extension of

machinery. It may be secured from any financial institution which can, of course, be met with

short term capital. It is also called variable working capital.

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4. Reserve margin working capital. It represents the amount utilized at the time of

contingencies. These unpleasant events may occur at any time in the running life of the

business such as inflation, depression, slump, flood, fire, earthquakes, strike, lay off and

unavoidable competition etc. In this case greater amount of capital is required for

maintenance of the business.

Financing Working Capital

Now let us understand the means to finance the working capital. Working capital or current

assets are those assets, which unlike fixed assets change their forms rapidly. Due to this

nature, they need to be financed through short-term funds. Short-term funds are also called

current liabilities. The following are the major sources of raising short-term funds:

I. Supplier’s Credit

At times, business gets raw material on credit from the suppliers. The cost of raw material is

paid after some time, i.e. upon completion of the credit period. Thus, without having an

outflow of cash the business is in a position to use raw material and continue the activities.

The credit given by the suppliers of raw materials is for a short period and is considered

current liabilities. These funds should be used for creating current assets like stock of raw

material, work in process, finished goods, etc.

ii. Bank Loan for Working Capital

This is a major source for raising short-term funds. Banks extend loans to businesses to help

them create necessary current assets so as to achieve the Required business level. The loans

are available for creating the following current Assets:

Stock of Raw Materials

Stock of Work in Process

Stock of Finished Goods

Debtors

Banks give short-term loans against these assets, keeping some security margin. The

advances given by banks against current assets are short-term in nature and banks have the

right to ask for immediate repayment if they consider doing so. Thus bank loans for creation

of current assets are also current liabilities.

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iii. Promoter’s Fund

It is advisable to finance a portion of current assets from the promoter’s funds .They are long-

term funds and, therefore do not require immediate repayment. These funds increase the

liquidity of the business.

Management of Inventory

Inventories constitute the most significant part of current assets of a large majority of

companies in India. On an average, inventories are approximately 60 % of current assets in

public limited companies in India. Because of the large size of inventories maintained by

firms maintained by firms, a considerable amount of funds is required to be committed to

them. It is, therefore very necessary to manage inventories efficiently and effectively in order

to avoid unnecessary investments. A firm neglecting a firm the management of inventories

will be jeopardizing its long run profitability and may fail ultimately.

The purpose of inventory management is to ensure availability of materials in

sufficient quantity as and when required and also to minimize investment in inventories at

considerable degrees, without any adverse effect on production and sales, by using simple

inventory planning and control techniques

Needs to hold inventories:-

There are three general motives for holding inventories:-

Transaction motive emphasizes the need to maintain inventories to facilitate smooth

production and sales operation.

Precautionary motive necessities holding of inventories to guard against the risk of

unpredictable changes in demand and supply forces and other factors.

Speculative motive influences the decision to increases or reduce inventory levels to

take advantage of price fluctuations and also for saving in reordering costs and

quantity discounts etc

Objective of Inventory Management:-

The main objectives of inventory management are operational and financial. The operational

mean that means that the materials and spares should be available in sufficient quantity so

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that work is not disrupted for want of inventory. The financial objective means that

investments in inventories should not remain ideal and minimum working capital should be

locked in it.

The following are the objectives of inventory management:-

To ensure continuous supply of materials, spares and finished goods.

To avoid both over-stocking of inventory.

To maintain investments in inventories at the optimum level as required by the

operational and sale activities.

To keep material cost under control so that they contribute in reducing cost of

production and overall purchases.

To eliminate duplication in ordering or replenishing stocks. This is possible with the

help of centralizing purchases.

To minimize losses through deterioration, pilferage, wastages and damages.

To design proper organization for inventory control so that management.

Clear cut account ability should be fixed at various levels of the organization.

To ensure perpetual inventory control so that materials shown in stock ledgers should

be actually lying in the stores.

To ensure right quality of goods at reasonable prices.

To facilitate furnishing of data for short-term and long term planning and control of

inventory

Management of cash

Cash is the important current asset for the operation of the business. Cash is the basic input

needed to keep the business running in the continuous basis, it is also the ultimate output

expected to be realized by selling or product manufactured by the firm.

The firm should keep sufficient cash neither more nor less. Cash shortage will disrupt the

firm’s manufacturing operations while excessive cash will simply remain ideal without

contributing anything towards the firm’s profitability. Thus a major function of the financial

manager is to maintain a sound cash position.

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Cash is the money, which a firm can disburse immediately without any restriction. The term

cash includes coins, currency and cheques held by the firm and balances in its bank account.

Sometimes near cash items such as marketing securities or bank term deposits are also

included in cash. Generally when a firm has excess cash, it invests it is marketable securities.

This kind of investment contributes some profit to the firm.

Need to hold cash

The firm’s need to hold cash may be attributed to the following three motives:-

The Transaction Motive: The transaction motive requires a firm to hold cash to conduct its

business in the ordinary course. The firm needs cash primarily to make payments for

purchases, wages and salaries, other operating expenses, taxes, dividends, etc.

The Precautionary Motive: A firm is required to keep cash for meeting various

contingencies. Though cash inflows and outflows are anticipated but there may be variations

in these estimates. For example a debtor who pays after 7 days may inform of his inability to

pay, on the other hand a supplier who used to give credit for 15 days may not have the stock

to supply or he may not be in opposition to give credit at present.

Speculative Motive: - The speculative motive relates to the holding of cash for investing in

profit making opportunities as and when they arise. The opportunities to make profit changes.

The firm will hold cash, when it is expected that interest rates will rise and security price will

fall.

COMPONENTS OF WORKING CAPITAL ARE CALCULATED AS FOLLOWS :

1)Raw Materials Storage Period=

Average stock of raw materials/Average cost of raw material consumption per day.

2.) W-I-P holding period=

Average w-i-p in inventory/Average cost of production per day

3.) Stores and spares conversion period=

Average stock of Stores and spares/Average consumption per day.

4.) Finished goods conversion period=

Average stock of finished goods/Average cost of goods sold per day.

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5.) Debtors collection period=

Average book debts/Average credit sales per day.

6.) Credit period availed=

Average trade creditors/Average credit purchase per day.

Management of Receivables

A sound managerial control requires proper management of liquid assets and inventory.

These assets are a part of working capital of the business. An efficient use of financial

resources is necessary to avoid financial distress. Receivables result from credit sales.

A concern is required to allow credit sales in order to expand its sales volume. It is not

always possible to sell goods on cash basis only. Sometimes other concern in that line might

have established a practice of selling goods on credit basis. Under these circumstances, it is

not possible to avoid credit sales without adversely affecting sales.

The increase in sales is also essential to increases profitability. After a certain level of sales

the increase in sales will not proportionately increase production costs. The increase in sales

will bring in more profits. Thus, receivables constitute a significant portion of current assets

of a firm. But for investment in receivables, a firm has to insure certain costs. Further, there is

a risk of bad debts also. It is therefore, very necessary to have a proper control and

management of receivables.

Needs to hold cash:

Receivables management is the process of making decisions relating to investment in trade

debtors. Certain investments in receivables are necessary to increase the sales and the profits

of a firm. But at the same time investment in this asset involves cost consideration also.

Further, there is always a risk of bad debts too.

Thus, the objective of receivable management is to take a sound decision as regards

investments in debtors. In the words of Bolton, S.E., the need of receivables management is

“to promote sales and profits until that point is reached where the return of investment in

further funding of receivables is less than the cost of funds raised to finance that additional

credit.”

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IMPORTANT TERMS

WORKING CAPITAL CYCLE

Cash flows in a cycle into, around and out of a business. It is the business's life blood and

every manager's primary task is to help keep it flowing and to use the cash flow to generate

profits. If a business is operating profitably, then it should, in theory, generate cash surpluses.

If it doesn't generate surpluses, the business will eventually run out of cash and expire.

The faster a business expands the more cash it will need for working capital and investment.

The cheapest and best sources of cash exist as working capital right within business. Good

management of working capital will generate cash will help improve profits and reduce risks.

Bear in mind that the cost of providing credit to customers and holding stocks can represent a

substantial proportion of a firm's total profits.

There are two elements in the business cycle that absorb cash - Inventory (stocks and work-

in-progress) and Receivables (debtors owing you money). The main sources of cash are

Payables (your creditors) and Equity and Loans.

Each component of working capital (namely inventory, receivables and payables) has two

dimensions TIME and MONEY. When it comes to managing working capital - TIME IS

MONEY. If you can get money to move faster around the cycle (e.g. collect monies due

from debtors more quickly) or reduce the amount of money tied up (e.g. reduce inventory

levels relative to sales), the business will generate more cash or it will need to borrow less

money to fund working capital.

As a consequence, you could reduce the cost of bank interest or you'll have additional free

money available to support additional sales growth or investment. Similarly, if you can

negotiate improved terms with suppliers e.g. get longer credit or an increased credit limit; you

effectively create free finance to help fund future sales.

If you…. Then…….

Collect receivables (debtors) faster You release cash

from the cycle

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Collect receivables (debtors) slower Your receivables

soak up cash

Get better credit (in terms of

duration or amount) from suppliers

You increase your

cash resources

Shift inventory (stocks) faster You free up cash

Move inventory (stocks) slower You consume more

Cash

It can be tempting to pay cash, if available, for fixed assets e.g. computers, plant, vehicles etc.

If you do pay cash, remember that this is now longer available for working capital. Therefore,

if cash is tight, consider other ways of financing capital investment - loans, equity, leasing

etc. Similarly, if you pay dividends or increase drawings, these are cash outflows and, like

water flowing downs a plug hole, they remove liquidity from the business.

More businesses fail for lack of cash than for want of profit.

Sources of Additional Working Capital

Sources of additional working capital include the following:

Existing cash reserves

Profits (when you secure it as cash!)

Payables (credit from suppliers)

New equity or loans from shareholders

Bank overdrafts or lines of credit

Long-term loans

If you have insufficient working capital and try to increase sales, you can easily over-stretch

the financial resources of the business.

This is called overtrading. Early warning signs include:

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Pressure on existing cash

Exceptional cash generating activities e.g. offering high discounts for early cash

payment

Bank overdraft exceeds authorized limit

Seeking greater overdrafts or lines of credit

Part-paying suppliers or other creditors

Paying bills in cash to secure additional supplies

Management pre-occupation with surviving rather than managing

Frequent short-term emergency requests to the bank (to help pay wages, pending receipt of a

cheque).

Handling Receivables (Debtors)

Cash flow can be significantly enhanced if the amounts owing to a business are collected

faster. Every business needs to know.... who owes them money.... how much is owed.... how

long it is owing.... for what it is owed.

Late payments erode profits and can lead to bad debts.

Slow payment has a crippling effect on business; in particular on small businesses who can

least afford it. If you don't manage debtors, they will begin to manage your business as you

will gradually lose control due to reduced cash flow and, of course, you could experience an

increased incidence of bad debt.

The following measures will help manage your debtors:

1. Have the right mental attitude to the control of credit and make sure that it gets the priority

it deserves.

2. Establish clear credit practices as a matter of company policy.

3. Make sure that these practices are clearly understood by staff, suppliers and customers.

4. Be professional when accepting new accounts, and especially larger ones.

5. Check out each customer thoroughly before you offer credit. Use credit agencies, bank

references, industry sources etc.

6. Establish credit limits for each customer... and stick to them.

7. Continuously review these limits when you suspect tough times are coming or if operating

in a volatile sector.

8. Keep very close to your larger customers.

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9. Invoice promptly and clearly.

10. Consider charging penalties on overdue accounts.

11. Consider accepting credit /debit cards as a payment option.

12. Monitor your debtor balances and ageing schedules, and don't let any debts get too large

or too old.

Recognize that the longer someone owes you, the greater the chance you will never get paid.

If the average age of your debtors is getting longer, or is already very long, you may need to

look for the following possible defects:

weak credit judgement

poor collection procedures

lax enforcement of credit terms

slow issue of invoices or statements

errors in invoices or statements

Customer dissatisfaction.

Debtors due over 90 days (unless within agreed credit terms) should generally demand

immediate attention. Look for the warning signs of a future bad debt. For example.........

longer credit terms taken with approval, particularly for smaller orders

use of post-dated checks by debtors who normally settle within agreed terms

evidence of customers switching to additional suppliers for the same goods

new customers who are reluctant to give credit references

Receiving part payments from debtors.

Profits only come from paid sales.

The act of collecting money is one which most people dislike for many reasons and therefore

put on the long finger because they convince themselves there is something more urgent or

important that demands their attention now. There is nothing more important than getting

paid for your product or service. A customer who does not pay is not a customer.

Managing Payables (Creditors)

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Creditors are a vital part of effective cash management and should be managed carefully to

enhance the cash position.

Purchasing initiates cash outflows and an over-zealous purchasing function can create

liquidity problems. Consider the following:

Who authorizes purchasing in your company - is it tightly managed or spread among a

number of (junior) people?

Are purchase quantities geared to demand forecasts?

Do you use order quantities which take account of stock-holding and purchasing

costs?

Do you know the cost to the company of carrying stock?

Do you have alternative sources of supply? If not, get quotes from major suppliers

and shop around for the best discounts, credit terms, and reduce dependence on a

single supplier.

How many of your suppliers have a returns policy?

Are you in a position to pass on cost increases quickly through price increases to your

customers?

If a supplier of goods or services lets you down can you charge back the cost of the

delay?

Can you arrange (with confidence!) to have delivery of supplies staggered or on a

just-in-time basis?

There is an old adage in business that if you can buy well then you can sell well. Management

of your creditors and suppliers is just as important as the management of your debtors. It is

important to look after your creditors - slow payment by you may create ill-feeling and can

signal that your company is inefficient (or in trouble!).

Remember, a good supplier is someone who will work with you to enhance the future

viability and profitability of your company.

METHODS OF CASH MANAGEMENT :

The following methods of cash management will help:

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A) Methods of accelerating cash inflows:

1) Prompt Payment by customers.

2) Quick conversion of payment into cash.

3) Decentralized collections.

4) Lock box system.

B) Methods of slowing the cash outflows:

1) Paying on last Date.

2) Payment through Draft.

3) Adjust Payroll funds.

4) Centralization of payments.

5) 1nter13ank transfer.

6) Making use of Float.

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Page 27: Project Report on Bharti Axa

SCHEDULAE CHANGES IN WORKING CAPITAL AT BHARTI AXA

Particular 2010-11 2011-12 2012-13 2013-14

CASH & BANK BALANCE 345110 251531 369838 684420

LOAN & ADVANCES 1020640 1050602 1119324 1123364

TOTAL CURRENT ASSETS 1365750 1302133 1489162 1807784

CURRENT LIABILITIES 1247333 1566047 1385588 2041847

PROVISIONS 61315 62778 84794 109032

TOTAL CURRENT LIABILITIES 1308648 1628825 1470382 2150879

NET WORKING CAPITAL 57102 -326692 18780 -343095

CALCULATION WORKING CAPITAL

( ’000)₹

It was

observed that major source of liquidity problem is not the mismatch between current payments and current receipts from the Comparison of funds flow statements of Bharti Axa for last four years. This company net working capital is continue fluctuation and to the present level is not satisfactory. The growth and decline in working capital is a clear indication that the company is over utilizing its short term resources with inefficiency. In year 2010-11 the company net working capital was 57102₹ and after 3 years it increasing and 2013-14 the company net working capital was -343095.₹

Page | 26

2010-11 2011-12 2012-13 2013-14

-400000

-350000

-300000

-250000

-200000

-150000

-100000

-50000

0

50000

10000057102

-326692

18780

-343095

Net Working Capital

Page 28: Project Report on Bharti Axa

CURRENT ASSET

Total assets are basically classified in two parts as fixed assets and current assets.

Fixed assets are in the nature of long term or life time for the organization. Current assets

convert in the cash in the period of one year. It means that current assets are liquid assets or

assets which can convert in to cash within a year.

2010-11 2011-12 2012-13 2013-140

200000

400000

600000

800000

1000000

1200000

Current Assets

2010-11 2011-12 2012-13 2013-140

200000400000600000800000

100000012000001400000160000018000002000000

1365750 13021331489162

1807784

Net Current Assets

It was observed that the size of current assets is increasing with increases in the sales. The

excess of current assets is showing positive liquidity position of the firm but it is not always

good because excess current assets then required, it may adversely affects on profitability.

Current assets include some funds investments for which company pay interest.

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CURRENT LIABILITIES

Current liabilities mean the liabilities which have to pay in current year. It includes sundry

creditor’s means supplier whose payment is due but not paid yet, thus creditors called as

current liabilities. Current liabilities also include short term loan and provision as tax

provision. Current liabilities also includes bank overdraft. For some current assets like bank

overdrafts and short term loan, company has to pay interest thus the management of current

liabilities has importance

2010-11 2011-12 2012-13 2013-140

500000

1000000

1500000

2000000

2500000

1308648

16288251470382

2150879

Current Liabilities

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2010-11 2011-12 2012-13 2013-140

500000

1000000

1500000

2000000

2500000

1247333

15660471385588

2041847

61315 62778 84794 109032

Current Liabilities

Current Liabilities Provisions

Page 30: Project Report on Bharti Axa

Observations:-Current liabilities show continues growth each year because company creates the credit in the

market by good transaction. To get maximum credit from supplier which is profitable to the

company it reduces the need of working capital of firm. As a current liability increase in the

year 2011-12 by 320177. It increases the working capital size in the same year. And₹

company enjoyed over creditors which may include indirect cost of credit terms.

CURRENT RATIO:

The current ratio is calculated by dividing the total current assets by total current liabilities.

Current Assets

Current ratio =

Current Liabilities

Current ratio may be defined as the relationship between current assets and current

liabilities .This ratio also known as working capital ratio is a measure of general liquidity &

most widely used to make the analysis of a short-term financial position or liquidity position

of the firm.

Current assets include cash and those assets, which can be converted into cash within

a year such as marketable securities, debtors and inventories, bills receivable and prepaid

expenses. All obligations maturing within a year are included in current liabilities. Current

liabilities include creditors, Bills payable accrued expenses, short-term bank loans. Income –

tax liabilities and long-term debt maturing in the current year.

CURRENT ASSETS CURRENT LIABILITIES

1) Cash in hand 1) Outstanding Expenses

2) Cash at Bank 2) Bills payable

3) Marketable Securities 3) Sundry creditors

4) Short term investments 4) Short term advances

5) Bills receivable 5) Income tax payable

6) Sundry Debtors 6) Dividends payable

7) Inventories 7) Bank overdraft

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8) Work in process 8) Accrued expenses and

other obligations maturing in current year

9) Prepaid expenses and others which

Can be converted into Cash within a year

As a conventional rule a current ratio of 2:1 or more is considered to be satisfactory it

represents the margin of safety for creditors. An extremely high ratio of current asset to

current liability is an indication of slack management, poor credit management and excessive

inventories for the current requirement.

The current ratios of Bharti AXA from the year 2011 to 2014 are as follows:

2010-11 2011-12 2012-13 2013-140

500000

1000000

1500000

2000000

2500000

Current Ratio

Curet Assets Current Liabilities

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Page 32: Project Report on Bharti Axa

2010-11 2011-12 2012-13 2013-140.00

0.20

0.40

0.60

0.80

1.00

1.20

1.04

0.80

1.01

0.84

Current Ratio

Current Ratio

Observations:The current ratio indicates the availability of funds to payment of current liabilities in the

form of current assets. A higher ratio indicates that there were sufficient assets available with

the organization which can be converted in cash, without any reduction in the value.

It is very low 0.79 in 2011-12, but regularly fluctuates. In 2013-14 it comes at 0.84

Acid Test or Quick Ratios: -

This ratio is calculated by dividing Total liquid assets by Total current liabilities.

Quick Assets

Quick Ratio = -------------------------

Current Liabilities

Acid test or quick ratio is a more rigorous test of liquidity than the current ratio. The term

‘’Liquidity” refers to the ability of a firm to pay its short-term obligations as and when they

become due. Quick ratio may be defined as the relationship between quick liquid assets and

current or liquid liabilities. An asset is liquid if it can be converted into cash immediately or

reasonably soon without a loss of value. Cash in hand and cash at bank are the most liquid

assets. The other assets, which can be included in the liquid assets, are bills receivable,

sundry debtors, marketable securities and short-term or temporary investments.

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Quick Assets are those assets which are converted into cash immediately for example cash,

debtors, bills receivables, and marketable securities.

Generally a quick ratio of 1:1 is considered satisfactory. Usually a high acid test

ratio is an indication that the company is liquid and has the ability to meet its current

liabilities in time and on the other hand, a low quick ratio represents that the company’s

liquidity position is not good. A company with a high value of quick ratio can suffer from the

shortage of funds if it has slow paying, doubtful and long duration outstanding book debts

(receivable) and it can really prospering with a low value of quick ratio if it is realizing cash

efficiently from inventories and paying its current obligations in time.

Quick ratio of Bharti AXA from the year 2011 to 2014 are as follows:-

Observations:-

Quick ratio indicates that the company has sufficient liquid balance for the payment of

current liabilities. The liquid ratio of 1:1 is supposed to be standard or ideal but here ratio is

more than 1:1 over the period of time, it indicates that the firm maintains the over liquid

assets than actual requirement of such assets.

TOTAL ASSETS TURNOVER RATIO:

The total assets turnover ratio is calculated by dividing Net sales by total assets.

Net Sales

Total assets turnover ratio =

Total Assets

The total assets turnover ratio is a significant ratio since it shows the firm’s ability of

generating sales from all the financial resources committed to the company. As this ratio

increases there is more revenue generated per rupee of total investment in assets.

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Page 34: Project Report on Bharti Axa

The total assets turnover ratios of BHARTI AXA from the year 2011 to 2014 are

as follows:

Rs in ‘000₹

ANALYSIS:-

WORKING CAPITAL TURNOVER RATIO:-

NET SALES

Working Capital Turnover Ratio = ---------------------

NET WORKING CAPITAL

Net working capital = Current Asset – Current Liability

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ANALYSIS:- High working capital ratio indicates the capability of the organization to achieve maximum sales with the minimum investment in working capital.. The working capital turnover ratio in 2008-09 has gone up from 1.45 in

2007-08 to 1.96 in 2008-09 due to very high cash and bank balance as on 31st march, 2009 to

2011-12 it is decrease compare in last year 2010-11 in 1.80 due to they are no loan in bank .

CONCLUSIONS

After studying the components of working capital management system of BHARTI AXA. It

is found that the company has a sound and effective policy and its performance is average

even in this bad recession situation company has managed to post good profit. Company is

competing well at the domestic as well as the international level. The company is a matured

one and it has contributed well in the countries growth and development and will also

continue to perform and contribute to the whole nation. In conclusion, we can say that the

companies management is an effective one and knows well the management of finance.

Working capital management is important aspect of financial management. The study

of working capital management of BHARTI AXA has revealed that the Net Working Capital

was decreasing regularly from 57102000₹ in 20010-11 and 18780000₹ in 2012-13 which is

not as per standard industrial practice.

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Page 36: Project Report on Bharti Axa

RECOMMENDATION:-

Recommendation can be use by the firm for the betterment increased of the firm after study

and analysis of project report on study and analysis of working capital. I would like to

recommend.

1. Company has to take control on cash balance because cash is non-earning assets and

increase cost of funds.

2. Company should raise it fund through short term sources for short term requirement of

funds.

3. BHARTI AXA must try to maintain a low working capital by lowering the investment in

current assets as the working capital is too high.

5. The Company must try to increase its profitability ratios by increasing investment which will

improve the capacity of the firm to face adverse economic conditions like low demand, price

competition, etc.

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Page 37: Project Report on Bharti Axa

ANNEXUREBalance Sheet of Bharti Axa Life Insurance Company Limited

Particulars As at 31st March 2011

As at 31st March 2012

As at 31st March 2013

As at 31st March 2014

Sources of Funds        Shareholders' Funds:        

Share Capital152,53,50

9171,86,51

0180,72,01

0197,82,01

0Share Application Money Pending Allotment - - - -Reserves and Surplus 17,92,943 18,59,942 19,24,442 19,84,442Credit/(Debit) Fair Value Change Account (Net) 19,418 156 -11,476 -2,430

Sub-Total 170,65,870

190,46,608

199,84,976

217,64,022

Borrowings - - - -Policyholders' Funds:        Credit/(Debit) Fair Value Change Account (Net) 1,252 -2,219 -26,227 -23,723Policy Liabilities 6,74,987 12,14,685 21,31,311 46,26,921Insurance Reserves - - -  

Provision for Linked Liabilities 133,91,430

159,02,554

171,57,059

167,27,431

Sub-Total140,67,66

9171,15,02

0192,62,14

3213,30,62

9Funds for Future Appropriations - - - -Discontinuance Fund on account of non-payment of premium

813 1,28,486 4,43,66410,90,842

Discontinuance Fund others - - - -

Total311,34,35

2362,90,11

4396,90,78

3441,85,49

3Application of Funds        Investments        Shareholders' 13,86,711 17,45,507 12,05,787 14,83,729Policyholders' 6,26,607 12,49,820 20,96,585 48,50,796Assets Held to Cover Linked Liabilities* 133,92,24

3160,31,04

0176,00,72

3178,18,27

3Loans - - - -Fixed Assets 87019.00 1,07,448 93,015 1,02,863Current Assets      Cash and Bank Balances 3,45,110 2,51,531 3,69,838 6,84,420Advances and Other Assets 10,20,640 10,50,602 11,19,324 11,23,364Sub-Total (A) 13,65,750 13,02,133 14,89,162 18,07,784Current Liabilities 12,47,333 15,66,047 13,85,588 20,41,847Provisions 61,315 62,778 84,794 1,09,032Sub-Total (B) 13,08,648 16,28,825 14,70,382 21,50,879         Net Current Assets (C) = (A - B) 57,102 -3,26,692 18,780 -3,43,095Miscellaneous Expenditure . - -  (to the extent not written off or adjusted)        

Debit Balance of Profit and Loss Account155,84,57

0174,82,99

1186,75,89

3202,72,92

7

Total311,34,35

2362,90,11

4396,90,78

3441,85,49

3         

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Particulars

For the Year Ended 31.03.2011

For the Year Ended 31.03.2012

For the Year Ended 31.03.2013

For the Year Ended 31.03.14

Amounts transferred from Policyholders' Account (Technical Account) -28,34,341 -5,26,763 1,12,127 -87,434Income from Investments        (a) Interest, Dividends and Rent - Net of amortisation 95,097 1,13,591 1,09,325 1,05,089(b) Profit on Sale/Redemption of Investments 17,697 25,904 29,389 37,933(c) (Loss on Sale/ Redemption of Investments) -2,200 -3,135 -2,084 -9,587Other Income -      Total (A) -27,23,747 -3,90,403 2,48,757 46,001Expense other than those directly related to the insurance business 14,050 33,459 39,934 22,423Bad debts written off -      Provisions (Other than Taxation) (a) For Diminution in the value of investments (net)        (b) Provision for Doubtful Debts -      (c) Others        Contribution to the Policyholders Account (Technical Account) 6,66,076 14,74,559 14,01,725 16,20,612Total (B) 6,80,126 15,08,018 14,41,659 16,43,035Profit/ (Loss) before Taxation -34,03,873 -18,98,421 -11,92,902 -15,97,034Provision for Taxation -    Profit / (Loss) after Taxation -34,03,873 -18,98,421 -11,92,902 -15,97,034Appropriations      (a) Balance at the beginning of the period -121,80,697 -155,84,570 -174,82,991 -186,75,893(b) Interim dividends paid during the period -    (c) Proposed Final Dividend      (d) Dividend Distribution on Tax      (e) Transfer to Reserves/Other Accounts -    Profit/ (Loss) carried to the Balance Sheet -155,84,570 -174,82,991 -186,75,893 -202,72,927Earnings Per Share (in Rs.) (Face Value Rs.10 Per share) Basic and Diluted -2.6 -1.17 -0.68 -

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Page 39: Project Report on Bharti Axa

BIBLIOGRAPHY

WEBSITES:

www.google.com www.bharti-axalife.com www.wikipedia.org www.irda.gov.in

SOFTWARES USED:

Microsoft Word Microsoft Excel Google Chrome Adobe Reader

TEXT BOOKS:

Financial Management by I.M.Pandey

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