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BHARTI AIRTELPRESENTED BY:ADITYA CHAUHAN

MEGHA WALIA

NAINA SETH

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LOGO OF THE COMPANY

OLD LOGO

Also called the flag logo(the colours red and white)

The word Air, in black, wasplaced against a whitebackground, while Tel, inwhite, appeared against ared backdrop. To keep thecontinuity going, the dot of

the letter i in the word, wasalso red

NEW LOGO

The name of this logo is wave.

This is amodern representation of theletter 'a' on a bright red background.

The unique symbol is an interpretation ofthe a in airtel.

The curved shape & the gentle highlightson the red color make it warm & inviting,almost as if it were a living object.

The use of colour red is their heritage.

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BRAND NAME

The brand name Is Airtel and there has been no change

for the same since its inception.

CORPORATE IDENTITY Bharti Airtel has a very positive corporate identity.

It has been ranked amongst the top five firms in corporate reputation in

India.

It is also amongst Indias top two most innovative companies.

In 2010, the Wall Street Journal had ranked Bharti Airtel amongstIndias most innovative companies in the Asia 200 Survey.

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PRODUCTS OFFERED:

Airtel operates in all telecom circles of India, covering

approximately 86.6% of the countrys population as of

September 2012.

P

RODU

CTS Phone services

Internet

servicesTelevisionservices

Airtel Live

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PHONE SERVICE

PREPAID SERVICE

POSTPAID SERVICE FIXED LANDLINE

MY AIRTEL APP STORE

INTERNET SERVICES

MOBILE INTERNET

BROADBAND CONNECTION 3G

4G LITE

TELEVISION SERVICE INTERACTIVE

PROGRAMMING TV

HD TV

AIRTEL LIVE NAMES TUNES

MOBILE TV

MOVIES ON MOBILE

PRODUCTSOFFERED

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CORPORATE SOCIAL

RESPONSIBILITIES BY THE

COMPANY: The essence ofBhartis commitment to Corporate Social

Responsibility is embedded in the Corporate Values,

which stem from its deepest held beliefs. These Values

are:

To be responsive to the needs of our customers

To trust and respect our employees

To continuously improve our services innovatively and

expeditiously

To be transparent and sensitive in our dealings with all

stakeholders

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BhartiAirtels response to Tsunami

Disaster: Built a mobile network in Andaman & Nicobar islands in

less than 3 months to aid rapid rehabilitation of the island

Donated Rs. 1 Crore to the Prime Ministers Relief Fund,in addition to contributions from employees .Created 29

Airtel Crisis Communications centres in Tamil Nadu Raised resources for Tsunami victims by initiatives such

as a Benefit Cricket Match

Employees of Bharti Airtel also contributed through aDonation Collection Drive.

Bharti Airtel during Mumbai floods:Bharti Airtel employees climbed up the towers to restorethe networks so that the customers could conveniently

reach its employees and family members.

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BhartiAirtels response to Kashmir

earthquake: BhartiAirtelsRapid Response Team responded to

the Kashmir earthquake by bringing more than 2000 foodpackets and water bottles to the affected area.

Money, clothes, woolens and blankets were also collected fromemployees to distribute among earthquake victims.

Other initiatives: BIL North tied up with an NGO to distribute daily surplus food to

needy childrenAirtel Experience Centre set up for the benefit of the benefit of

visually impaired people as well as people from deprived

section of societyAirtel Maharashtra & Goa team supports the Thalassemia

Ward of Sassoor Hospital.Airtel Kerala team supports an old age home.

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Mobile Services Rajasthan supported the Red Ribbon

Caravan initiative of the Rajasthan State AIDS Control

Society, to spread awareness about HIV/ AIDS.Airtel Delhi organizes a Blood Donation Camp in

association with Indian Red Cross Society.

It also provides funds for aiding child education.

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ADVERTISEMENT:

Most of the advertisements undertaken by airtel are

based upon its STP model (segmentation, targeting and

positioning).

Airtel is currently aiming the youngsters as part of their

advertisements. This is shown in their television

advertisements of Har ek friend zaroori hota hai and jo

tera hai who mera hai

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