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BHARTHI AIRTELTELECOM GIANT BHARTI AIRTEL IS THEFLAGSHIP COMPANY OF BHARTI ENTERPRISES.THE BHARTI GROUP, HAS DIVERSE BUSINESSPORTFOLIO AND HAS CREATED GLOBALBRANDS IN THE TELECOMMUNICATIONSECTOR.

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History

The company was founded by Sunil BhartiMittal along with two siblings in eary 1990s.

The company was not so famous in India by itsown name, rather its brand names like Airteland Beetel are household names in India.The company underwent a brand reformationprocess and changed its logo and corporateImage.

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CEO: SUNIL BHARTI MITTALSunil Bharti Mittal is the chairman and managing director of the Bhartigroup, which owns India's largest GSM-based mobile phone service.

Born on June 15, 1950 in Ludhiana, Punjab, he graduated from the PunjabUniversity and set up a small bicycle parts business in Ludhiana.He moved to Mumbai and started selling portable generators imported from

Japan.The year 1986 saw Sunil Bharti Mittal founding the Bharti Telecom Limited (BTL)which started manufacturing electronic push-button phones.In 1992, when the government began issuing licenses for mobile phone servicesfor the first time. Sunil Mittal bagged the license for the Delhi cellular circle.In 1995, he founded the Bharti Cellular Limited (BCL) and the brand Airtel waslaunched

He has won a number of awards including the Asian Businessman of the Year bythe Fortune Magazine in 2006, the Business Leader of the Year by the EconomicTimes in 2005 and the Ernst & Young Entrepreneur Of The Year in 2004.He is one of richest Indians across the world.

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Company profileTelecom giant Bharti Airtel is the flagship company of Bharti Enterprises.

Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL).

India's largest and world's third largest cellular service provider.

More than 88 million subscribers as of 31 December 2008.

Airtel brand is headed by Sunil Bharti Mittal.

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Company profile cntdAirtel provides mobile & fixed wireless services using GSM technology across 23

telecom circles.

India s First Telecom Company that provides telecom services in all the circles.

The company also has a submarine cable landing station at Chennai, whichconnects the submarine cable connecting Chennai and Singapore.

Company shares are listed on The Stock Exchange, Mumbai (BSE) and The

National Stock Exchange of India Limited (NSE) .

Per Share price of Airtel in BSE is Rs 601.40 (5 th march 2009)

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Companies under Bharthi

1) Bharti Airtel2) Bharti Inf ratel

Limited

3) Bharti Realty Limited4) Beetel Teletech

Limited5) Comviva

6) Jersey and Gu er nsey7) Cen tum Lear n ing

Limited

8) Bharti Walmart9) Bharti Retail10) Bharti AXALif e

Insu ra nce11) Bharti AXAGeneral Insu ra nce

12) Bharti AXAInvestme n t Managers

13) Indus Tow ers14) Field Fresh Foo ds Pvt.

Ltd

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Global Expansion of AirtelCoun try Market Share

Bangladesh Warid Telecom International LLC, an AbuDhabi based consortium, sold a majority70% stake in the company to India's BhartiAirtel Limited for US$300million.

Burkina Faso Airtel in Burkina Faso is the dominant

player with 1,433,000 customersrepresenting 50% market share.

Chad A pioneer in the Chadian telecomindustry, Airtel in Chad is the no. 1operator with 69% market share.

Gabon The rapidly growing mobile sector inGabon grew by 16.5 percent from 2007 to2008 according to statistics from the Bankof Central African States. Airtel in Gabonhas 829,000 customers and its marketshare stood at 61%.

Ghana Airtel in Ghana has over 1 millioncustomers.

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coun try Market share

Kenya Airtel in Kenya has 2,418,000 customerswith 17% market share.

Madagascar Airtel holds second place in the mobiletelecom market in Madagascar, has a 39%market share and over 1.4 millioncustomers

Malawi Airtel in Malawi is the market leader witha market share of 72%.

Niger Airtel in Niger is the market leader with a68% market share.

Republic of the Congo Airtel in Congo is the market leader with a55% market share. [

Seychelles Airtel is the leading comprehensivetelecommunications services providerswith over 55% market share of mobilemarket in Seychelles

Tanzania Airtel in Tanzania is the market leader

with a 38% market share.

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AIRTEL

Revenue US$ 7.254 billion (2009)

Operating income US$ 2.043 billion (2009)

Net income US 1.662 billion (2009)

Employees 25543 (2009)

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Bharthi val uesEmp ow erme n t

We respect the opinions and decisions of others. We encourage andback people to do their best

Entrepre neu rship We always strive to change the status quo. We Innovate with new

ideas and energise with a strong passion and entrepreneurial spirit.Tran spare ncy

We believe we must work with honesty, trust and the innate desire todo good.

Impact

Are driven by the desire to create a meaningful difference in societyFlexibility We are ever willing to learn and adapt to the environment, our

partners and the customer's evolving needs

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V ision 2010 By 2010 Airtel will be the most admired brand in India:

Loved by more customersTargeted by top talentBenchmarked by more businesses

V ision 2020 To build India's finest business conglomerate by 2020Supporting education of underprivileged children through Bharti FoundationStrategic Intent.

To create a conglomerate of the future by bringing about Big Transformationsthrough Brave Actions

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M ission

We at Airtel always think in fresh and innovative waysabout the needs of our customers and how we wantthem to feel. We deliver what we promise and go out

of our way to delight the customer with a little bitmore

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Organizational

structure

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Objectives/ Go als

To undertake transformational projects thathave a positive impact on the society andcontribute to the nation building process.

To Diversify into new businesses in agriculture,financial services and retail business with world-class partners.

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is embedded in asthe stated values of Bharti the institution.These values guide all our activities at Bharti RealtyLimited and we encourage our employees to takedecisions and design business processes, keeping inmind the following:Ethics, fairness and being correctMeeting and going beyond compliances and legal

requirementsShowing respect and sensitivity towards stakeholdersand communitiesNurturing the environment

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STRENGTHS

V ERY FOCUSED ON TELECOM Bharti Airtel is largely focused on thetelecom, around

93% of the total revenue comes from telecom(Totaltelecom revenue Rs 3,326).

LEADERSHIP IN FAST GROWING CELLULAR SEGMENT-

Airtel is holding leadership position in cellular market.Bharti Airtel is one of India s leading private sectorproviders of telecommunications services based on anaggregate of 27,239,757 customers as on August 31,2006, consisting of 25,648,686 GSM mobile and1,591,071 broadband & telephone customers.

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STRENGTHS cn tdPAN INDIA FOOTPRINT-

Airtel offers the most expansive roaming network. Letting you roamanywhere in India with its Pan-India presence, and trot across theglobe with International Roaming spread in over 240 networks.

The mobile services group provides GSM mobile services across Indiain 23 telecom circles, while the B&T business group providesbroadband & telephone services in 92 cities.

THE ONLYOPERATOR IN INDIA OTHER THAN V SNL HAV INGINTERNATIONAL SUBMARINE CABLES:

Airtel, the monopoly breaker shattered the Telecom monopoly in theInternational Long Distance space with the launch of International

Submarine cable Network i2i jointly with SingaporeTelecommunications Ltd. in the year 2002. This has brought a hugevalue to the IPLC customers, delivering them an option besides theincumbent carrier, to connect to the outside world.

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WEAKNESS

Price Competiti on f rom BSNL and MTNL. Airtel has tough competition from the operators

like BSNL and MTNL as these two operators are

offering services at a low rate.Un tapped Ru ral market .

Although Airtel have strong Presence throughoutthe country but still they are far away from theIndian rural partand generally this part is coveredby BSNL so indirectly Airtel is loosingrevenue fromthe rural sector.

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Opp o rt un ities

Low Broadband Penetration, RuralTelephony

Bharti Infratel Cutting Down cost in ruralareaCurrent Tele-Density 30.6 is still low among

developing countries

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Threats

Falling ARPUIntense Competition & Shortage of

BandwidthNew Players coming in IndiaUncertain Economic Condition

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FindingsStrate gic allia n ceThe company has a strategic alliance with SingTel.The investment made by SingTel is one of the largest investments made in theworld outside Singapore in the company.

The company also has a strategic alliance with Vodafone.The investment made by Vodafone in Bharti is one of the largest single foreigninvestments made in the Indian telecom sector.The company s mobile network equipment partners includeEricsson and Nokia.

In the case of the broadband and telephone services and enterprise services(carriers), equipment suppliers include Siemens,

Nortel, Corning, among others.The Company also has an information technology alliance with IBM for itsgroup-wide information technologyrequirements and with Nortel for call center technology requirements.

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Findings cntdOu ts ou rcing

The call center operations for the mobile services have been outsourced toIBM Daksh, Hinduja TMT, Teletech & Mphasis.

Overseas Market

Airtel is looking for overseas market and already started operation in Nigeriaand Seychelles.Competiti on

Airtel is facing strong competion from MTNL and BSNL inspite of the fact theyare far away from airtel technologically but but these two have a inside rach inrural and urban area and have low tariff rates.

Brand Ambassad o r - Airtel have strong brand ambassador, Sachin tendulcar, Shahrukh khan and A .

R. rehman to promote there product and services.Leader in Telec om market -

Airtel is holding a position of Market Leader by having 21 percent of the totalmarket share.

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