beyond the numbers: understanding event data

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alex litoff | CLIENT SERVICES brennan mcreynolds | COO & EARLY BIRD Beyond the Numbers How to Decipher your Event Data @EVENTFARM | #EFWEBINAR the webinar will begin shortly

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Page 1: Beyond the Numbers: Understanding Event Data

alex litoff | CLIENT SERVICESbrennan mcreynolds | COO & EARLY BIRD

Beyond the NumbersHow to Decipher your Event Data

@EVENTFARM | #EFWEBINAR

the webinar will begin shortly

Page 2: Beyond the Numbers: Understanding Event Data

1. How to think about event data2. Asking the right questions of your

data and turning the answers into action!

3. 5 ways to master MS Excel for events

What will you learn today?

Page 3: Beyond the Numbers: Understanding Event Data

1. Your output is only as good as your input2. Plan, plan, plan!

1. What info are you going to need?2. What info do you currently have?3. What will you need to collect along the

way?4. How are you going to collect the info you

still need?

How to think about data:

Data Integrity

Page 4: Beyond the Numbers: Understanding Event Data

Are you asking the right questions?

“Knowledge isn’t power until it is applied.” – Dale Carnegie

1. Keep the goal of your event in mind1. How do you measure success?2. If it doesn’t align with your goals, then

don’t let it bog you down!2. When addressing problems… look for causes,

not symptoms3. Take your time and think critically…the wrong

question leads to the wrong answer4. Make sure your data drives action!

Page 5: Beyond the Numbers: Understanding Event Data

5 ways to master MS Excel for events

Let the Excel trickery begin…

1. Auto-Filter2. Quick and Dirty Math 3. Totaling Off a Filter4. Text to Columns 5. Holy-Macro!

Page 6: Beyond the Numbers: Understanding Event Data

Do you have ANY questions?

Please type any and all questions that you have into the “GoToWebinar” questions field…

Page 7: Beyond the Numbers: Understanding Event Data

Thank you for your time!

This webinar will be available online shortly