beyond the entrepreneur as a heroic figurehead of capitalism: re-representing the lived practices of...
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This article was downloaded by: [UZH Hauptbibliothek / Zentralbibliothek Zürich]On: 27 June 2014, At: 17:07Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registeredoffice: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK
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Beyond the entrepreneur as aheroic figurehead of capitalism: re-representing the lived practices ofentrepreneursColin C. Williams a & Sara J. Nadin aa School of Management, University of Sheffield , Sheffield , UKPublished online: 01 Jul 2013.
To cite this article: Colin C. Williams & Sara J. Nadin (2013) Beyond the entrepreneur asa heroic figurehead of capitalism: re-representing the lived practices of entrepreneurs,Entrepreneurship & Regional Development: An International Journal, 25:7-8, 552-568, DOI:10.1080/08985626.2013.814715
To link to this article: http://dx.doi.org/10.1080/08985626.2013.814715
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Beyond the entrepreneur as a heroic figurehead of capitalism:re-representing the lived practices of entrepreneurs
Colin C. Williams* and Sara J. Nadin1
School of Management, University of Sheffield, Sheffield, UK
(Received 15 December 2011; final version received 10 June 2013)
This paper evaluates critically the ideologically driven representation of theentrepreneur as a heroic figurehead of capitalism pursuing for-profitentrepreneurship in the formal commercial economy. To do this, two separatestreams of literature are brought together, which highlight how manyentrepreneurs operate in the informal economy and how many others are socialentrepreneurs. Reporting a 2006 survey of the lived practices of entrepreneur-ship involving interviews with 120 entrepreneurs in a rural West of Englandlocality in the UK, formal sector for-profit entrepreneurship is shown to be aminority practice. Most entrepreneurs are revealed to operate wholly or partiallyin the informal economy and to varying extents adopt social goals, includingthose engaged in a newly identified form of entrepreneurship so far missed bythe entrepreneurship literature, namely social entrepreneurship in the informaleconomy. This reveals the need to de-link entrepreneurship from the formalcommercial economy. The resultant outcome is to replace the dominantrepresentation of the entrepreneur as a heroic figurehead of capitalism with a re-representation of the entrepreneur that recognizes the multifarious livedpractices of entrepreneurship and therefore demonstrates the feasibility ofimagining and enacting alternative futures beyond capitalist hegemony.
Keywords: social entrepreneurship; commercial entrepreneurship; informaleconomy; shadow economy; underground economy; England
Introduction
The aim of this paper is to de-link entrepreneurship from capitalism so as to debunk the
myth that entrepreneurs are the heroic figureheads of capitalism. In recent decades, the
validity of this dominant normative ideal-type depiction of the entrepreneur as a symbolic
figurehead of capitalism who pursues for-profit entrepreneurship in the formal commercial
economy has started to be challenged on various fronts. On the one hand, a small but
growing literature highlights how many entrepreneurs operate in the informal economy
(Aidis et al. 2006; Evans, Syrett, and Williams 2006; Gurtoo 2009; Gurtoo and Williams
2010; Llanes and Barbour 2007; Webb et al. 2009; Williams 2006) and on the other hand,
a separate but burgeoning literature displays how many others are social entrepreneurs
(Austin, Stevenson, and Wei-Skillern 2006; Defourny and Nyssens 2008; Galera and
Borzega 2009; Hynes 2009; Lyon and Sepulveda 2009; Nicholls and Cho 2006;
Thompson 2008). This paper brings together these previous discrete literatures through an
investigation of the lived practices of entrepreneurship in a West of England locality.
q 2013 Taylor & Francis
*Corresponding author. Email: [email protected]
Entrepreneurship & Regional Development, 2013
Vol. 25, Nos. 7–8, 552–568, http://dx.doi.org/10.1080/08985626.2013.814715
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Revealing the multifarious lived practices of entrepreneurship in this locality, the outcome
is to de-link entrepreneurship from the formal commercial economy and to demonstrate
the feasibility of using entrepreneurship to imagine and enact alternative futures beyond
capitalism.
To commence, therefore, the first sectionwill highlight the dominant normative depiction
of the entrepreneur as a heroic figurehead of capitalismpursuing for-profit logics in the formal
commercial economy and how the emergent but separate literatures on social entrepreneur-
ship and informal entrepreneurship have begun to challenge this dominant norm. To show
how combining these separate literatures can significantly advance understanding of the lived
practice of entrepreneurship and, in doing so, contest this dominant normative depiction, the
second section then reports a 2006 survey of the lived practices of entrepreneurship involving
interviews with 120 entrepreneurs in a rural West of England locality in the UK (here kept
anonymous to preserve the anonymity of the participants). This will reveal how for-profit-
driven entrepreneurship in the formal economy is aminority practice in this locality, and how
the vast majority operate wholly or partially in the informal economy and to varying degrees
adopt social goals, including in a newly identified but extensive form of entrepreneurship so
far missed in the entrepreneurship literature, namely social entrepreneurship in the informal
economy.Theoutcome in the concluding sectionwill be a call for themythof the entrepreneur
as a heroic figurehead of capitalism, which closes off the future to anything, but capitalist
hegemony tobe transcended.Displaying themultifarious livedpractices of entrepreneurs, this
paper disarms those believing that ‘there is no alternative to capitalism’ by denying them
exclusive rights to claim the entrepreneur as supportive of their ideologically driven depiction
of the naturalized hegemony of capitalism. Instead, by re-representing the lived experiences
of entrepreneurship and the entrepreneur as demonstrative of the persistence and even growth
of economic endeavour beyond the formal commercial economy, this paper shows that it is
wholly feasible to imagine and enact alternative futures for economic life beyond capitalist
hegemony.
At the outset, however, what is here meant by formal and informal entrepreneurship as
well as commercial and social entrepreneurship needs to be clarified. Given that
‘entrepreneurship means different things to different people’ (Anderson and Starnawska
2008, 222) and how one defines that entrepreneurship heavily influences subsequent findings
on the extent and nature of this endeavour (McKay, Phillimore, and Teasdale 2010), we here
adopt the definition most commonly used, such as in the Global Entrepreneurship Monitor
surveys,whichdefines an entrepreneur as somebodyactively involved in starting a business or
the owner/manager of a business,36months old (Harding et al. 2005; Reynolds et al. 2002).
Commercial entrepreneurship therefore involves those actively involved in starting a business
or are the owner/manager of a business that is,36months old, which is grounded in a for-
profit objective. Social entrepreneurship, meanwhile, is defined as somebody who is actively
involved in starting a business or is the owner/manager of a business that is,36months old,
which has a social and/or environmental objective in either the non-profit, for-profit or
government sectors, whose surpluses are principally reinvested for that purpose in the
business or community (e.g. Austin, Stevenson, andWei-Skillern 2006; Dees 1998; Dees and
Anderson 2003; Defourny and Nyssens 2008).
The informal economy, meanwhile, is defined as monetary transactions not declared to
the state for tax and/or benefit purposes when they should be declared but which are legal
in all other respects (European Commission 2007; Evans, Syrett, and Williams 2006;
Williams 2006). The formal economy, in contrast, refers to monetary transactions declared
to the state for tax and/or benefit purposes when they should be declared and which involve
legal activities in all respects. Formal entrepreneurship, in consequence, refers to those
Entrepreneurship & Regional Development 553
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starting a business or are the owner/manager of a business,36months old who engage in
monetary transactions declared to the state for tax and/or benefit purposes when they
should be declared and which involve legal activities. Informal entrepreneurship, in
contrast, refers to those starting a business or are the owner/manager of a business
,36months old who engage in monetary transactions not declared to the state for tax and/
or benefit purposes when they should be declared but which are legal in all other respects.
De-linking entrepreneurship from capitalist endeavour in the formal commercial
economy
Until now, the literature on entrepreneurship has been dominated by a normative ideal-
type depiction of the entrepreneur as a heroic figurehead of capitalism who pursues for-
profit entrepreneurship in the formal commercial economy. To see this, one needs to look
no further than the oft-cited statement that entrepreneurs are ‘economic heroes’ (Cannon
1991), even ‘super heroes’ (Burns 2001, 24). As Burns (2001, 1) proclaims, they are ‘the
stuff of “legends” . . . held in high esteem and held up as role models to be emulated’. This
normative ideal-type narrative of the entrepreneur as a heroic figurehead is present,
furthermore, across all theoretical approaches to entrepreneurship. Whether the ‘great
person’ school is adopted that views them as born (rather than made) and reads them as
possessing a ‘sixth sense’ along with intuition, vigour, energy, persistence and self-esteem
and contrasts them with ‘mortals’ who ‘lack what it takes’, or the more socially
constructed approaches of the classical, management, leadership or intrapreneurship
schools are pursued, all represent the entrepreneur as a heroic figure possessing virtuous
attributes that ‘lesser mortals’ do not (see Cunningham and Lischeron, 1991, 47). Such a
normative reading of the entrepreneur as an object of desire, rather than as a descriptive
subject, as Jones and Spicer (2005, 237) assert,
offers a narrative structure to the fantasy that coordinates desire. It points to an unattainableand only vaguely specified object, and directs desire towards that object . . . One securesidentity not in ‘being’ an enterprising subject but in the gap between the subject and the objectof desire. This lack is central to maintaining desir[e] . . .
The outcome is that entrepreneurship not reinforcing the depiction of the entrepreneur as a
heroic figurehead of for-profit capitalism in the formal commercial economy is either
positioned outside the boundaries of entrepreneurship, ignored, portrayed as temporary or
transient or asserted to have little to do with ‘entrepreneurship’ proper, namely for-profit
entrepreneurship in the formal commercial economy.
Over the past few decades, however, several separate sub-streams of the
entrepreneurship literature have sought to contest this dominant normative representation
of the entrepreneur and move towards a more lived practice view of the entrepreneur as a
descriptive subject rather than an object of desire. On the one hand, there has been a
burgeoning sub-stream of literature that unravels how the logics underpinning
entrepreneurship are often grounded in social goals rather than purely driven by for-
profit motives and on the other hand, a separate small sub-stream of the entrepreneurship
literature that highlights how much entrepreneurial endeavour also takes place in the
informal economy. Each is now considered in turn.
Beyond for-profit entrepreneurs: social entrepreneurship
For many decades, entrepreneurship and enterprise culture were seen to be inextricably
related to profit-driven capitalism. Entrepreneurs were portrayed as mostly commercially
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driven. That entrepreneurship and enterprise culture might be other than profit-driven
capitalist endeavour was seldom entertained. In recent decades, however, both the
representation of capitalism as hegemonic as well as the associated equating of
entrepreneurship with profit-driven capitalism has come under increasing criticism.
A widespread belief across the social sciences has been that capitalism, meant here as
the process by which goods and services are produced and delivered by formal economy
enterprises for monetized exchange for the purpose of profit (Williams 2005), is
increasingly all-pervasive and colonizing the few remaining spaces of daily life
untouched by its powerful force (e.g. Amin, Cameron, and Hudson 2002). The outcome
is that there is now seemingly no alternative to capitalism. On the one hand, this is
argued by neo-liberals such as De Soto (2001, 1) who rejoices that ‘Capitalism stands
alone as the only feasible way rationally to organize a modern economy’ and asserts that
‘all plausible alternatives to capitalism have now evaporated’ (De Soto 2001, 13). On the
other hand, it is also argued by those opposing the continuing incursion of commerciality
due to its negative impacts but who believe that its on-going encroachment is irreversible
(Anderson 2000). As Fulcher (2004, 127) concludes, ‘The search for an alternative to
capitalism is fruitless in a world where capitalism has become utterly dominant’.
Similarly, Castree et al. (2004, 16–17) contend, ‘that this is a predominantly capitalist
world seems to us indisputable . . . this system of production arguably now has few, if
any, serious economic rivals’. It is therefore widely believed that for-profit driven
capitalism has penetrated nearly every nook and cranny of the contemporary economic
landscape (Carruthers and Babb 2000; Ciscel and Heath 2001; Rifkin 2000). Thus, there
is only one possible future and it is one where capitalism is all-pervasive (Slater and
Tonkiss 2001).
Recently, however, the view of capitalism as hegemonic has begun to be contested. An
array of post-capitalist, post-development, post-colonial, post-structuralist and critical
scholars have questioned the on-going penetration of capitalism (e.g. Gibson-Graham
2006; St Martin 2005; Whitson 2007; Williams 2005). De-centring capitalism by showing
how the present is characterized by a plurality of economic practices, this emergent
literature has opened up the future to alternative possibilities beyond capitalism and re-
signification (Chowdhury 2007; Gibson-Graham 2006; Williams 2005).
Parallel to this, the depiction of entrepreneurship as part and parcel of profit-
motivated capitalism, and enterprise culture as a by-word for contemporary capitalist
culture, has also been challenged. A burgeoning literature on social entrepreneurship has
documented how entrepreneurship is not always entirely profit-driven and how social
rationales are often involved (Austin, Stevenson, and Wei-Skillern 2006; Defourny and
Nyssens 2008; Galera and Borzega 2009; Hynes 2009; Lyon and Sepulveda 2009;
Nicholls and Cho 2006; Thompson 2008). For example, some 6.6% of the UK
population have been found to engage in social entrepreneurship and some one in three
UK entrepreneurs have been found to be social entrepreneurs (Harding and Cowing
2004).
Arguably, however, this has had a limited impact on the dominant normative
reading of entrepreneurship and enterprise culture as inextricably interwoven with
profit-driven capitalist endeavour. By portraying social entrepreneurship as either weak,
peripheral, marginal and/or in the process of becoming incorporated into the realm of
profit-driven capitalism, such as commercial entrepreneurship (Eikenberry and Kluver
2004), it remains widely believed that entrepreneurship is inextricably tied to
capitalism and enterprise culture a by-word for contemporary capitalist culture
(Armstrong 2005).
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Beyond legitimate formal entrepreneurs: informal sector entrepreneurship
Reviewing the extensive literature on entrepreneurship, a small tributary of thought has
long existed that draws attention to the negative tendencies of entrepreneurs, such as how
they do not always play by the rulebook (Bhide and Stephenson 1990; Kets de Vries 1977).
During the past decade or so, this has begun to rapidly expand. Studies have shown how
many entrepreneurs participate in illegitimate activities (Armstrong 2005; Fournier 1998;
Gottschalk 2010; Gottschalk and Smith 2011; Rehn and Taalas 2004; Skold and Rehn
2007) and also how many entrepreneurs participate in illegitimate activities, such as drug-
dealers (Bouchard and Dion 2009; Frith and McElwee 2008), prostitutes and pimps (Smith
and Christou 2009), often display entrepreneurial traits and attributes.
One burgeoning sub-stream of this ‘dark side’ (Kets de Vries 1985) literature examines
entrepreneurs operating in the informal economy (Antonopoulos and Mitra 2009; Ram,
Edwards, and Jones 2007; Small Business Council 2004; Valenzuela 2001; Williams
2006, 2007, 2010). Examining this literature on informal sector entrepreneurship, and
similar to social entrepreneurship, much of it either depicts the informal and formal
economies as separate spheres possessing distinct logics, or else adopts a strong normative
ordering which positively constructs capitalism and/or formal sector (for-profit)
entrepreneurs as signalling ‘progress’, ‘advancement’ and ‘development’ and negatively
depicts non-capitalism and/or informal entrepreneurs as deviant, damaging and
detrimental, and denoting ‘under-development’ and ‘backwardness’.
To see this, each of the four major schools of thought on informal entrepreneurship is
here reviewed in turn, namely the modernization, structuralist, neo-liberal and post-
structuralist perspectives. In the modernization perspective, not only are the informal and
formal spheres viewed separate realms, but also the formal capitalism realm is privileged
normatively over the informal non-capitalist realm (Boeke 1942; Geertz 1963; Lewis
1959). Lewis (1959), for example, adopts a two-sector model of the economy in which one
sector has modern capitalist firms that maximize profit and is the route to ‘progress’ and
‘advancement’, whereas the other comprised peasant households operating according to a
different logic and signifies ‘backwardness’ and ‘under-development’.
In the structuralist perspective, meanwhile, although the logics driving the informal
and formal economies are not seen to differ, in the sense that the recent growth of the
informal economy is seen as a direct by-product of the unfolding de-regulated open world
economy, the entrepreneurial endeavour that results from surplus labour being offloaded
into the separate informal economy is seen to be deviant, damaging and detrimental to the
achievement of ‘decent work’ (Davis 2006; Gallin 2001; ILO 2002).
The neo-liberal perspective, meanwhile, again portrays the formal and informal realms
as separate spheres and strongly adheres to the view of the entrepreneur as a heroic
figurehead of capitalism. However, it is here the informal entrepreneur who is celebrated
as the heroic figurehead of capitalism since they are casting off the bureaucratic shackles
of an over-regulated state and exemplify the resurgence of undiluted capitalism and
untrammelled enterprise culture (De Soto 1989, 2001). For De Soto (1989, 255) in
consequence, ‘the real problem is not so much informality as formality’.
The post-structuralist perspective, finally, similarly views the two as separate spheres
operating according to different logics and again privileges informal entrepreneurship
over formal entrepreneurship but for different reasons. Reading informal entrepreneurs as
social actors, rather than rational economic actors, they are seen to freely choose to engage
in informal entrepreneurship for social, redistributive, resistance or identity reasons (Biles
2009; Snyder 2004; Whitson 2007; Williams 2006), such as to transform their work
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identity and/or reveal their true selves such as through ‘lifestyle’ business ventures
(Snyder 2004).
On the whole, however, and despite the emergence of these burgeoning literatures on
informal and social entrepreneurship, there has been arguably little headway made in
challenging the dominant portrayal of the entrepreneur as a heroic figurehead of capitalism
and de-linking entrepreneurship ‘proper’ from for-profit capitalist endeavour in the formal
commercial economy.
Towards the lived practices of entrepreneurship
Given the apparent lack of success of these two literatures in de-linking entrepreneurship
from capitalist endeavour in the formal commercial economy, recent years have seen an
alternative approach adopted. Rather than simply draw attention to how many
entrepreneurs engage in the separate realms of social entrepreneurship and entrepreneur-
ship in the informal economy, attempts have been made to contest the depiction of the
entrepreneur as a heroic figurehead of capitalism by blurring the boundaries between both
social and commercial entrepreneurship as well as formal and informal entrepreneurship
so as to undermine the solidity and fixity of for-profit entrepreneurship in the formal
commercial economy.
In the social entrepreneurship literature, rather than view commercial and social
entrepreneurship as two opposing forms of entrepreneurship, and as separate, discrete and
different, a spectrum has started to be conceptualized ranging from wholly commercial
entrepreneurship at one end of the continuum to wholly social entrepreneurs at the other
end, with many blends in-between (Austin, Stevenson, and Wei-Skillern 2006; Moore
et al. 2010). As Austin, Stevenson, and Wei-Skillern (2006, 3) state, ‘the distinction
between social and commercial entrepreneurship is not dichotomous, but rather more
accurately conceptualized as a continuum ranging from purely social to purely economic’.
From this perspective, therefore, social and commercial objectives are commonly
combined and inter-twinned in entrepreneurs’ logics, with different entrepreneurs giving
varying weights to each. As Mair and Marti (2005, 2) assert, ‘Social entrepreneurship is
seen as differing from other forms of entrepreneurship in the relatively higher priority
given to promoting social value and development versus capturing economic value’.
Likewise, Moore et al. (2010, 52) state, ‘Becoming a social entrepreneur usually does not
mean that one is no longer concerned with making money – financial gain is just one of an
expanded set of goals . . . sometimes referred to as the “triple bottom line” because they
focus on people, profit and the planet’.
Similarly in the realm of informal entrepreneurship, there is an emerging literature that
entrepreneurs are not always either wholly formal or wholly informal. Rather than treating
formal and informal entrepreneurship as discrete spheres inhabited by different
entrepreneurs with separate logics, and/or simply invert the normative ordering of the
two sides, a growing sub-stream of literature has begun to show that an entrepreneur is not
either a formal entrepreneur or an informal entrepreneur but can operate in both the formal
and informal economies, as exemplified by formal entrepreneurs who have registered
enterprises but conduct a portion of their trade in the informal economy (Evans, Syrett, and
Williams 2006; Llanes and Barbour 2007; Williams 2006).
Until now, however, few, if any, studies have sought to integrate these two sub-streams
of literature. For example, although the literature on informal entrepreneurship has begun
to point out how many entrepreneurs combine formal and informal work in various
combinations (Llanes and Barbour 2007; Small Business Council 2004; Williams 2006),
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few have questioned whether they always adopt commercial logics when engaging in
informal entrepreneurship. Similarly, the social entrepreneurship literature which blurs the
commercial/social dichotomy has seldom examined whether social entrepreneurs
sometimes operate informally.
Here, therefore, the intention is to combine an analysis of whether entrepreneurs
operate in the formal and/or informal economies with an analysis of whether entrepreneurs
have commercial and/or social goals in order to unravel how in lived practice many
entrepreneurs might not only operate to varying extents in formal and informal economic
activities but also variously combine commercial and social goals.
Evaluating the lived practices of entrepreneurship in a West of England locality
The focus of this paper arises out of a study of the lived practices of entrepreneurship
conducted in a rural West of England locality in the UK during 2006. This is a largely rural
locality that heavily relies on the tourist industry for its economic resilience. Indeed,
according to the government’s index of multiple deprivation that ranks all local
government districts according to their level of multiple deprivation (DCLG 2000), this
district lies in the lowest quartile of districts, meaning that it suffers relatively high levels
of multiple deprivation, a variable which previous studies show some impact not only on
the level of entrepreneurship in the informal economy (e.g. Williams 2010) but also on
levels of social entrepreneurship (Williams and Nadin 2011).
Methodology
To evaluate the lived practices of entrepreneurs, and given that a large proportion of UK
businesses are home-based (Mason, Carter, and Tagg 2008), face-to-face interviews were
conducted with entrepreneurs using a household rather than business premise survey. To
select households, a spatially stratified sampling technique was employed (Kitchin and
Tate 2001). With 20,400 households in this West of England locality surveyed and 700
household interviews sought, the researcher called at every 29th household. If there was no
response and/or an interview was refused, then the 30th household was visited, then the
28th, 31st, 27th and so on. This spatially stratified sample meant that the interviews were
the representative of the locality. For each household, furthermore, the ‘closest birthday’
rule was used to select adult respondents for interview amongst those available in the
household at the time.
To collect data, a relatively structured interview schedule was employed that used a
mix of closed- and open-ended questions to gather information. This adopted a gradual
approach with the more sensitive questions only being asked once some rapport had been
established. First, open-ended questions with probes investigated whether they had
engaged in any enterprising endeavour in the past 36months, and if so, background data
was collected on the nature of the enterprising endeavour, the length of time they had been
doing it, whether they registered as an enterprise/self-employed, the number of employees
they had, if any, and the sector in which they operated. If no enterprising endeavour was
identified, the interview finished here. If identified, second, questions were posed about the
magnitude of the impact of the informal economy on their venture and on their sector.
Third, whether they traded partially or wholly in the informal economy was investigated
and fourth, questions were asked about their rationales both at the start-up of their business
and at the time of the interview. Of course, nobody really knows why they do something
and even if they did, one cannot be certain that they will give a truthful account to an
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unknown researcher who turns up on their doorstep. However, the opportunity was given
to them in the interview to reflect on their reasons.
Respondents were first asked whether their venture was primarily a for-profit
enterprise or established for other social purposes. The definitions explicitly stated to
respondents that commercial entrepreneurship is where somebody is primarily profit-
driven for financial gain, whereas social entrepreneurship is where somebody starts some
kind of social, voluntary or community enterprise for primarily social and/or
environmental objectives. Following this initial question, two further probes were then
used to encourage them to reflect and to elicit additional information on the logics
underpinning their entrepreneurial endeavour. On the one hand, their first response was
inflected such as ‘purely commercially motivated?’ and on the other hand, they were asked
‘are there ever any other reasons besides (the main one stated) why’. Finally, they were
asked whether their rationales had changed over time. The findings are reported below.
Findings
This survey identified some 120 instances of respondents having commenced some
entrepreneurial endeavour in the past 36months. As Figure 1 displays, of these 120
instances of nascent entrepreneurial endeavour, just 16% were operating wholly in the
formal economy with a for-profit logic. Of the remaining 84%, some 8% were social
enterprises, 52% were commercial-oriented enterprises in the informal economy and 24%
were social enterprises in the informal economy. By combining both whether
entrepreneurs operate in the formal or informal economy, and whether they pursue
commercial or social goals, therefore, the clear lesson is that pursuing for-profit
entrepreneurship in the formal commercial economy is a minority practice among the
entrepreneurs surveyed. It also reveals that by combining an analysis of these two facets, a
type of entrepreneurial endeavour comes to the fore that has so far gone unrecognized in
the entrepreneurship literature, namely social entrepreneurship in the informal economy.
In lived practice of course, individual entrepreneurs are not either wholly formal or
wholly informal and neither do they pursue either wholly commercial or wholly social
goals, as will now be revealed.
Blurring the formal/informal entrepreneurship dualism
This survey reveals that few of the entrepreneurs interviewed were wholly formal
entrepreneurs reporting no transactions in the informal economy (16%) and even fewer
wholly informal entrepreneurs (5%) operating completely off-the-books enterprises. The
vast majority (79%) were somewhere in between ranging from those who operate
registered formal ventures and occasionally conduct a small portion of transactions in the
informal economy, but are on a journey to formalization, through to entrepreneurs who
have registered their enterprise or as self-employed but conduct in a serial and on-going
manner nearly all of their business in the informal economy and have no intention of
further formalizing or are even informalizing.
Although wholly off-the-books enterprises are often depicted as run by ‘spivs’ looking
for a quick profit and as operating at the fringes of law-abiding society, the interviews
revealed a rather different picture of them. As a participant who operated an unregistered
enterprise trading wholly in the informal economy explained,
I’ve retired now so I have a lot more time than I used to. My pension isn’t great so it’s a reallyuseful income . . . more than anything though, it’s what I enjoy doing. I get a real sense ofpride out of making dog collars and other accessories so it’s a really good way of doing my
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hobby and making a bit of money at the same time. I have thought about expanding things andhaving a proper trade stall at shows but I don’t want to . . . I think it’d be too much pressureand would take the enjoyment out of it . . . but you want to see what some people charge forthe stuff they churn out! . . . . perhaps if I’d done this a few years back I might have madesomething more of it.
Indeed, for some half of entrepreneurs operating informally, as in the previous example,
the enterprise pursued had arisen out of needs identified in the community and/or some
hobby or interest. Examples include a woman who makes dog-collars, a house-sitting
service, home-cleaning service, dog-walking service and a woman who provides childcare
for various families.
In the other half of cases, their enterprising endeavour in the informal economy had
arisen out of their formal occupation and was directly related to their formal job. Examples
include a kitchen designer who worked for a chain store but operated in a ‘parasitic’
manner doing the work on a self-employed basis for clients he met through this waged
Wholly commercialentrepreneurship
16% of entrepreneurship
Examples:- Retail business operating wholly inthe formal economy- Builder working wholly on-the-books - Staircase manufacturer that is now wholly legitimate
Wholly formal
52% of entrepreneurship
Examples:- Retired person with no registeredbusiness selling cat-collars on a whollyoff-the-books basis- Builder with registered businessconducting a portion of their trade off-the-books- Kitchen retail store employee who runs a‘parasitic’ self-employed business offeringcustomers of his formal business the sameproduct at cheaper rates - Formal employee of building firm whowork off-the-books on an own-accountbasis at the weekends
Wholly informal
entrepreneurship
Examples:
- Legal firm offering pro bono work- Joiner doing voluntary work for alocal charity- Plumber who does jobs for a ‘tokenfee’ for those who could not otherwiseafford to get their heating repaired
8% of entrepreneurship
entrepreneurship
Examples:
- Physiotherapy employee doing work atmates’ rates for acquaintances
- Hairdresser doing elderly and friendshair at very low prices- Peripatetic music teacher giving lessonsto deprived children at greatly reducedprices
- Web design employee doing own-account jobs for friends and acquaintancesfor token payments
24% of entrepreneurship
Wholly socialentrepreneurship
Figure 1. Typology of the different forms of entrepreneurship in the West of England locality.
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employment, a solicitor working for a legal firm who provided contracts and advice to
acquaintances for off-the-books payments and a range of self-employed plumbers,
electricians and builders doing a portion of their trade off-the-books for customers.
Some entrepreneurs operate informally in the sense that they pay workers on a cash-in-
hand basis. An example is a fast food takeaway:
It’s not the most desirable of jobs so I’d struggle to get people if it all had to go through thebooks. Most of the part timers here are on benefits of some sort so they just use it to top uptheir income. So long as I get all the shifts covered I don’t mind who does it . . .
The majority of entrepreneurial endeavour that is in the informal economy, however, is
because they are paid cash-in-hand for their goods and services and do not declare it. An
example is a formal employee of a building firm who does his own work informally at
weekends,
Well, yeah I do work for someone else through the week but at weekends I’m my own boss sothat’s when I do my foreigners . . . I steer clear of my gaffers patch though and just do itthrough word of mouth . . . family and friends mainly. It means they can get work done at anaffordable price and I can earn more working like that than through the week working forsomeone else.
Why, therefore, do they engage in such enterprising endeavour in the informal economy?
Although the literature on formal sector entrepreneurship has long recognized that they
can be motivated by either commercial and/or social goals, studies of informal sector
entrepreneurship have largely assumed that informal entrepreneurship is profit-motivated
endeavour pursued for financial gain. Below, however, we examine whether this is indeed
the case.
Blurring the commercial/social entrepreneurship dichotomy
Participants were asked, ‘why did you decide to start doing this [ . . . ]?’ Figure 1 reveals
that one in three entrepreneurs operating wholly in the formal economy stated social goals
when asked this question, which is similar to the finding of the Global Entrepreneurship
Monitor on social entrepreneurship in the UK (Harding and Cowing 2004).
Similarly, and contrary to the assumption that informal entrepreneurs are purely profit-
driven, just two in three of the informal entrepreneurs stated that commercial logics in
their initial responses, such as ‘if you do all your work legit, you would never make any
profit’, ‘taxes are far too high to make any decent profit’ and ‘to make enough to have
decent standard of living’. One in three informal entrepreneurs, therefore, expressed
primarily social goals in response. This, therefore, is what can be termed social
entrepreneurship in the informal economy, a form of entrepreneurship that has gone
unidentified so far in the entrepreneurship literature, but covers nearly one-quarter (24%)
of the entrepreneurial endeavour reported in this locality.
Who, therefore, are these informal entrepreneurs and what motivates them? And how
is their informal social entrepreneurship tied to their wider working life and/or hobbies or
interests? For many informal social entrepreneurs, as with all entrepreneurs, it is not
always purely social goals that motivate them. Rather, commercial and social goals are
combined in their rationales, but they are defined as social rather than commercial
entrepreneurs because social goals are to the fore in their rationales.
Take, for example, a middle-aged woman childcarer. Living in a small hamlet, she had
known the members of the families for whom she provided childcare for many years and
knew from personal experience the practical difficulties they faced working long hours in
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their jobs whilst also bringing up children. Having recently retired herself and her own
children having left home, she had time on her hands and felt that providing childcare was
a way she could help out and make a difference to the three families. As she explained, ‘It
is about helping them out more than making money for myself’. To explain the off-the-
books payments for this work, meanwhile, she asserted:
‘it’s more helping them out, doing them a favour. They give me a little something [money] asa thank you gesture for the trouble I have gone to. It’s not about the money but it’s easier forthem to give me money than to feel that they owe me; they wouldn’t have the time to do mefavours in return, although they give me a lift into town when I need it’.
For another informal social entrepreneur who does hairdressing, it is again the social goals
that are given primacy over for-profit motives. As she explains,
I work in a salon three days a week and that’s all through the books but I mainly do that so Ican get tax credits for my child care. Then I do friends and family at home. It’s a nice way ofseeing people I know. I let them decide what to pay me – none of them are loaded so it’s whatthey can afford really . . .
Here, therefore, the informal social entrepreneurship is an on-the-side activity arising out
of their formal employment. This is also the case for another informal social entrepreneur
who is an employee of a web design consultancy,
my ‘on the side’ work I do cash in hand . . . people will slip me twenty quid or so . . . A lot isfor small amounts – below £100. It’s mostly for friends and acquaintances and is doing them afavour. They just pay me something so they feel they don’t owe me.
A common aspect of informal social entrepreneurship, therefore, is that it tends to be
conducted for closer social relations, such as kin living outside the household, friends,
neighbours and acquaintances. Reimbursement, moreover, is not at market rates but
instead tends to be a token gesture so as to obviate the need for a favour to be returned.
Such work, however, can sometimes be conducted for people beyond one’s close
social relations. An example is a man in waged employment as a plumber who additionally
undertakes entrepreneurial endeavour in the informal economy,
I do work sometimes which you would call off-the-books. A lot of retired people around herewould not be able to afford to get their heating mended if I didn’t. They’d probably end upfreezing to death in their homes. I’m a Christian and this is my way of expressing my Christianvalues. I just charge them a token fee if I know that they cannot afford what the companycharges for the work.
Here, therefore, where strong values underpin their decision to engage in social
entrepreneurship, this endeavour is being undertaken for a wider range of social groups
beyond the close social relations served in the earlier examples.
What is common across all these instances of informal social entrepreneurship,
however, is that the entrepreneur is using the skills and capabilities, often gained through
their formal employment, to engage in social entrepreneurship in the informal economy.
As a woman who works as an employee in a formal physiotherapy business explains:
I get friends, people I know and that asking me take a look at them sometimes, so that’s thekind of thing I do for what you call off-the-books. I usually see them in my spare time, say inthe evenings . . . Although they pay me for helping them, it’s not about the money; they justtend to offer me a little something. It’s more about doing people I know a favour. They haveproblems I can help with so they turn to me. I help them out. It’s about helping them youknow, not about making money. The money is a side issue.
Moving beyond the responses of all the entrepreneurs survey to this initial question of why
they started-up their enterprising venture, and analysing their responses to further probes
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about their fuller rationales, it becomes quickly apparent that many entrepreneurs are not
either purely commercial or purely social in orientation. Just as the entrepreneurs surveyed
often operate neither on a wholly formal nor wholly informal basis, Table 1 reveals that it
is similarly the case that they are often neither purely commercial nor purely social in
terms of their rationales, as some of the earlier examples from informal social
entrepreneurs have displayed.
Starting with formal entrepreneurs, the finding is that just 48% cite either a purely
commercial or social modus operandi. The majority (52%) combine both commercial and
social rationales, signalling that the commercial/social entrepreneurship dualism is a
misnomer. Take, for example, the owner of a nascent legal firm which engages in pro-bono
work. As he put it,
The pro bono work provides free legal advice and representation to those who need it the mostbut where public funding is not available. Although this is a commercial business, the socialdimension of our pro bono work is an integrated part of the business model. We use our legalexpertise to ‘give back’ to our local community.
Another example of a wholly formal entrepreneur combining commercial and social
objectives is a joiner,
I don’t do cash-in-hand work. It is all on the books. However, there’s a local furniture projectI’m involved with . . . they collect unwanted furniture, do it up and then sell it on to peoplewho are on benefits. When they’ve got a few jobs which need more than a bit of gluing backtogether, they give me a ring and I drop in for a day or half a day and help out. It’s a way ofputting something back locally . . . I wouldn’t be in business today if it wasn’t for my localcustomers.
Turning to the fuller motives of informal entrepreneurs, it is similarly the case that just
49% express either purely commercial or purely social logics. The majority (51%)
combine both commercial and social rationales. Take, for example, a musician and music
teacher,
Although I do it primarily to earn money, I’m not desperate for the money – my husband’sbusiness is doing really well. I also make enough frommy college teaching. I don’t declare myperipatetic teaching. Sometimes I do it purely for money if I think that they can afford it, butother times, I do it for the kid’s sake and just charge them what I think they can afford,otherwise their parents would never let them have lessons. I’ve seen what a difference it canmake to these kids round here . . .
Indeed, examining all the informal entrepreneurship reported in this survey, some 64% of
all informal entrepreneurs cite social rationales in their fuller explanation for their
enterprise (see Table 1). However, of informal entrepreneurs who pursue both for-profit
and social logics, those who privilege commercial over social motives are about the same
proportion as those who privilege social over commercial rationales.
Table 1. Fuller rationale for entrepreneurship in the West of England locality.
Formalentrepreneurs
Informalentrepreneurs All entrepreneurs
Rationales No. Percentage No. Percentage No. Percentage
Purely commercial 10 34 33 36 43 36Mainly commercial but also social 9 31 30 33 39 33Mainly social but also commercial 6 21 16 18 22 18Purely social 4 14 12 13 16 13
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Entrepreneurs’ logics, nevertheless, are not static. As Table 2 displays, they often shift
over time. Some 50% identified that their rationales had altered since starting up their
venture, with over one-third (35%) of entrepreneurs stating that it was away from
commercial to social rationales and 15% from social to commercial rationales.
Interestingly, informal entrepreneurs were slightly more likely than formal entrepreneurs
to have shifted over time from more social to more commercial rationales. This is
doubtless because as shown, many informal entrepreneurs start-up conducting work for
closer social relations, often on a social basis, and after test-trading in this manner and
establishing the viability of their business venture, then perhaps adopt more commercial
rationales when they realize the viability of their business.
Conclusions
To debunk the myth that entrepreneurs are the heroic figureheads of capitalism, the
validity of the dominant normative ideal-type representation of the entrepreneur as a
heroic figurehead of capitalism who pursues for-profit entrepreneurial endeavour in the
formal commercial economy has been evaluated critically. Recent decades have witnessed
the emergence of, on the one hand, a stream of literature which highlights how many
entrepreneurs operate in the informal economy and on the other hand, a stream which
reveals how many others engaged in entrepreneurial endeavour are social entrepreneurs.
This paper brings together these previously discrete literatures that contest separate
components of this dominant representation.
Reporting a 2006 survey involving interviews with 120 entrepreneurs in a rural West
of England locality in the UK, this paper displays that it is a myth that formal sector for-
profit entrepreneurship is the norm. Only 16% of entrepreneurship in this locality is for-
profit endeavour in the formal commercial economy. The result is a call to de-link
entrepreneurship from capitalism and for greater recognition of the multifarious lived
practices of entrepreneurship. Some 84% of entrepreneurship and entrepreneurial
endeavour is a heterogeneous mix, which ranges from wholly formal to wholly informal
and two-thirds of all entrepreneurs adopt social rationales in their rationales for starting-up
their venture.
One interesting finding, moreover, is that a form of entrepreneurship that until now has
gone largely unnoticed, namely social entrepreneurship in the informal economy, is
identified. Indeed, 24% of the entrepreneurs surveyed are engaged primarily in this form of
entrepreneurial endeavour, although many other entrepreneurs who are, for instance,
commercially driven formal and informal entrepreneurs also pursue this type of
entrepreneurial endeavour within their overall portfolio of business practices. Whether
there is a similar prevalence of this form of entrepreneurship in other locality-types,
regions and nations now needs to be investigated, as does the issue of whether its nature is
similar in other localities and regions.
Table 2. Temporal alterations in rationales of entrepreneurs in the West of England locality.
All entrepreneursFormal
entrepreneursInformal
entrepreneurs
Rationales unchanged 50 52 48From more commercial to more social rationales 35 38 31From more social to more commercial rationales 15 10 21
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The overall outcome of this paper, in consequence, has been to de-link
entrepreneurship from the formal commercial economy and in doing so, to challenge
the dominant ideologically driven representation of the entrepreneur as a heroic figurehead
of capitalism. By revealing how entrepreneurs engage in multifarious practices beyond
profit-driven endeavour in the formal commercial economy, the argument of this paper is
that it demonstrates that even in the symbolic heartland of capitalism (i.e. entrepreneurship
and enterprise culture), the penetration of for-profit commercial endeavour is shallow, and
that this shallowness opens up the feasibility of imagining and enacting alternative futures
for economic life beyond capitalist hegemony.
By entrepreneurship research taking this direction of de-linking entrepreneurship from
capitalism, therefore, what is at stake is not simply some descriptive account of the lived
practices of entrepreneurship. To pursue such a research agenda is to challenge both the
ideologically-driven depiction of the entrepreneur as the symbolic figurehead of
capitalism and the dominance of capitalism itself as a lived practice and its ‘natural’
trajectory as inevitable, all-powerful and all-conquering. By re-representing entrepreneur-
ship composed of multifarious practices much of which is not profit-motivated endeavour
in the formal commercial economy, therefore, one is not only attacking one of the core
symbols of capitalism by deconstructing a main ‘heartland’ of the imagined capitalist
economy, but also opening up the space to re-think both the present diversity of economies
and the feasibility of alternative futures by questioning the solidity and fixity of capitalist
hegemony as an indisputable, irrefutable and irreversible future.
Perhaps even more importantly, this re-representation of entrepreneurship composed
of diverse economic practices beyond profit-motivated endeavour in the formal
commercial economy does not only disarm and destabilize the naturalized hegemony of
capitalism. It is also performative and transformative since it opens up the feasibility,
validity and possibility of enacting, rather than just imagining, alternative economic
futures. By transcending the depiction of such practices as marginal, residual, weak,
existing only in the margins and scattered across the economic landscape compared with
for-profit formal entrepreneurship, which is considered systematic, naturally expansive
and extensive, and recognizing alternatives forms of entrepreneurship as existing
extensively in the here and now, it offers entrepreneurship research an opportunity to
explore the feasibility of nurturing some of these alternative forms of entrepreneurship by
analysing the barriers they confront and how these might be overcome so as to start
enacting their development and growth. Indeed, given that formal for-profit entrepreneur-
ship has been subjected to nurturing with religious zeal for some decades, yet remains such
a minor proportion of all entrepreneurship, one can only speculate what might happen if as
much attention was paid to some of these alternative forms of entrepreneurship, such as
social entrepreneurship in the informal economy.
In sum, if this paper results in further research to evaluate critically the dominant
normative ideal-type representationof the entrepreneur as a heroicfigureheadof capitalismby
showing themultifarious varieties of entrepreneurship in other localities, regions and nations,
then this paper will have fulfilled one of its objectives. If this also results in a more concerted
effort in entrepreneurship research to open up the entrepreneur to re-signification as
emblematic of the demonstrative feasibility of alternative economic futures beyond profit-
motivated capitalism, then this paper will also have achieved its wider intention.
Note
1. Email: [email protected]
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