figurehead and success of organisational change
DESCRIPTION
This presentation was held on the Academy of Management Conference in San Antonio, August 2011TRANSCRIPT
![Page 1: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/1.jpg)
Figureheads for sustainable organizational change in
healthcareLysbeth van Silfhout
Karin Sanders
![Page 2: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/2.jpg)
Agenda
2 Academy of Management 2011
Introduction Theoretical perspective Methodology Findings Conclusion & discussion
![Page 3: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/3.jpg)
Authors Leoni Kruse, University of Twente Lysbeth van Silfhout, De Adviespraktijk Prof. Dr. Karin Sanders, University of Twente,
UNSW Sydney
3 Academy of Management 2011
![Page 4: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/4.jpg)
Theoretical perspective Employees prefer to receive information from their
frontline manager (Larkin & Larkin, 1994)
The right figurehead communicating the change message reduces resistance (Larkin & Larkin, 1996)
Figurehead is important for creating an atmosphere to change (Yukl, 2003)
Employees’ perception of the figurehead’s characteristics seems to be important for a successful and ultimate change process. (Roberts and O’Reilly,1974)
Content and process of message must be effectively integrated to be successful (Bowen & Ostroff, 2004)
5 Academy of Management 2011
![Page 5: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/5.jpg)
Research question and study propositions “How does the employee perception of the
figurehead of change impacts the success of organizational change?”
To contribute to a better organisation of change communication
To identify the way figureheads can be used to contribute to successful change management
6 Academy of Management 2011
![Page 6: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/6.jpg)
Framework
7 Academy of Management 2011
Characteristics
figurehead
Successful change
Process
![Page 7: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/7.jpg)
Instruments 1/3
8 Academy of Management 2011
Successful change
Credibility - Ihrke, 1996; (Cronbach α = 0.93).
Likeability - Larocca, 2003; (Cronbach α = 0.82).
Trust in - Podsakoff, MacKenzie, Moorman, & Fetter, 1990; (Cronbach α = 0.89)
Characteristics
figurehead
Process
![Page 8: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/8.jpg)
Instruments 2/3
9 Academy of Management 2011
Successful change
Affective organization commitment - Meyer, Allen and Smith; 1993 (Cronbach α = 0.73).
Change readiness - Metselaar and Cozijnsen; 2002 (Cronbach α = 0.77)
Resistance to change – Oreg; 2006(Cronbach α = 0.89)
Process
![Page 9: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/9.jpg)
Instruments 3/3
10 Academy of Management 2011
Process
Consensus - Delmotte, 2008; (Cronbach α = 0.84)
Distinctiveness - combined scales Delmotte 2008 (Cronbach α = 0.83)
Consistency - Delmotte, 2008; (Cronbach α = 0.82)
Successful change
![Page 10: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/10.jpg)
Data collection: 2 phases
1. Desktop analysis: who is the figurehead of change that health care institutions represent in their media?
2. Research at employee level - online survey- 4 health care institutions - changing organizations- 159 usable questionnaires (55% response rate)
11
![Page 11: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/11.jpg)
Summary of results1/5
12 Academy of Management 2011
Desktop analysis Health care institutions have
difficulties with presenting the figurehead properly No figurehead chosen/appointed No clear choice is made Communications department is
figurehead
![Page 12: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/12.jpg)
Summary of results2/5
Survey: Frontline manager is perceived as
most reliable and trustworthy source of information
Board of management is 2nd When HR or Communications are
presented as figurehead, they are not recognised as such
13
![Page 13: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/13.jpg)
Summary of results3/5
14 Academy of Management 2011
Change readiness
Change resistance
Characteristics
figurehead
Process
![Page 14: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/14.jpg)
Summary of results4/5
15 Academy of Management 2011
Change readiness
Affective orgcommitment
Characteristics
figurehead
M
ConsensusFig. headsConsistant message
![Page 15: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/15.jpg)
Summary of results5/5
16 Academy of Management 2011
Affective orgcommitment
Characteristics
figurehead
M
Distinctivemessage
![Page 16: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/16.jpg)
What lessons can be learned?
17 Academy of Management 2011
Choose a figurehead with the right characteristics (credibility, likeability and trustworthiness). Preferably introduce just only a single figurehead, If more figureheads, ensure there is consensus
among the different figureheads. Ensure that figurehead communicates a
distinctive and consistent message to the employees.
![Page 17: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/17.jpg)
Further research
18
Selecting the right figurehead and its consequences for the success of organizational change Create a better picture of the ideal figurehead How to conduct the ‘orchestra’ of figureheads’
What is the role of the HR and Communications department? Directing the message? Supporting/coaching the frontline manager? …?
What compentences do they need to play that role?
Academy of Management 2011
![Page 18: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/18.jpg)
Study limitations Study was conducted in Healthcare
institutions Only in Dutch market Healthcare has more female than male
employees
19 Academy of Management 2011
![Page 19: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/19.jpg)
More information
http://www.slideshare.net/lysbeth
20 Academy of Management 2011
Slides will be on Slideshare
![Page 20: Figurehead and success of organisational change](https://reader036.vdocuments.site/reader036/viewer/2022081602/5482722cb079592e0c8b47e9/html5/thumbnails/20.jpg)
References
21 Academy of Management 2011
Cummings, T.G., & and Worley, C. G. (1997). Organization Development and Change. 6th ed., South-Western College, Cincinnati, OH.
Herold, D. M., Fedor, D. B., & Caldwell, S. D. (2007). Beyond Change Management: A
Multilevel Investigation of Contextual and Personal Influences on Employees’ Commitment to Change. Journal of Applied Psychology, 4, 942-951.
Larkin, T. J., & Larkin, S. (1994). Communicating change: How to win employee support for new business directions. New York: McGraw-Hill.
Larkin, T. J. & Larkin, S. (1996). Reaching and changing frontline employees. Harvard Business Review, 74, 95-104.
Yukl, G. (2003). Leadership in Organizations. National College for School Leadership.