beyond the basics: using social media to grow as a pro
TRANSCRIPT
#SMBSYR: Beyond the Basics
Using Social Media to Grow as Pro
Special thanks to:
Special thanks to:
You will leave breakfast with:
O New understanding of LinkedIn
O Twitter tips to make you more retweetable and easier to find
O Confidence in a reputation management plan
O New network, starting with people here
O Free stuff (maybe)
Customize your headline
Customize URL, contact info, website names
The SummaryO Fill it out!
O Use keywords. It takes research.
O Position yourself as a professional.
O Be STRATEGIC about recommendations andendorsements that backyou up.
Own a biz? Claim your company page. Then use it.
Groups = Free LinkedIn
O Join group.O Click Members tab.O Search for a person’s name, company name, job title.O Hover over search result.O VOILA!
And once you’ve made all those connections…
How do you keep connections caring?
Good old Twitter.
Ways to Find and Be Found on
Check out the Advanced Search tool:
https://twitter.com/search-advanced
Add yourself or your company to:
http://wefollow.com/
And
http://www.twellow.com/ Want to be retweeted?(Retweets = engagement and likely more followers)Send tweets that are ~120
characters, not 140.
Chat it up!O Connect with others pros.
O Check out www.tweetchat.com
O What are your favorite chats?
O 116 chats and growing...
O We really like #cmgrchat
Another way to monitor/engage:
O Multiple accounts, multiple platformsO Monitor conversations in columns
Professional? Possibly.