beyond social developers garage london may 2013
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© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Social Developers London - May 2013
Smoking HotSocial Campaigns
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Talk to me: @LStacey
Who am I?
Lee Stacey , Engagement Consultant
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
we create digital experiences people want to share.
Using insight analytics,
now
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beyond’s client list
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Mission Statement
Create a digital campaign to increase conversation around the new Volkswagen Polo.
#Polowers
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http://vimeo.com/64216373
How?
DDB Spain created a Twitter race application. To win the race, and ultimately a new Polo, users had to tweet using the #polowers hashtag. The person in the lead when the car stops wins the race.
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
You can Win a car
The Thrill of the race
It’s so easy, why wouldn’t you?
The Cast:
Microsite
Why care?Why share?
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Mission Statement
A brand new University in Istanbul, OZU University, needed a social campaign to attract students.
Your FutureFacebookTimeline
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http://vimeo.com/48746875
How?
41? 29! created a Facebook application which allowed potential students to test-drive the new university via a custom Facebook timeline. The detailed timeline peers into a possible future for the prospective student showing photos, comments and posts relating to events that may happen while they partake in university life.
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Why care?Why share? Everyone wants to be a time traveller
It feels more about me than about the university
You can win A scholarship
The Cast:
Facebook Timeline
Facebook App
Live Event
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Mission Statement
Belgian beer manufacturer, Maes wanted to increase its market share.
FreeBeer
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http://youtu.be/At2o2WWiku0
How?
With the help of TBWA Brussels it created a fully integrated (digital, print, broadcast & social) campaign to give every person with the surname “Maes” a free barrel of beer. Via Facebook, they would then choose a venue and invite 20 of their friends.
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Why care?Why share? It’s Free Beer - What’s not to love?
It’s inherently tribal
We like to feel like we’re part of something bigger
The Cast:
Facebook Application
TV
Outdoor
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Mission Statement
The Metropole Orchestra, Amsterdam, wanted to increase awareness in order to prove a valid case for funding.
Tweetphony
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http://vimeo.com/57377048
How?
Havas Worldwide Amsterdam worked with the Metropole Orchestra to create an application that allowed the user to record music in a Tweet. Many of the tweets recreated went on to be played by the orchestra.
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why care?Why share? Instant Creative Gratification
Feel good factor from helping out
Opportunity to participate in something much bigger
The Cast:
Custom web app
YouTube
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Lee StaceyEngagement Consultant
+44 (0)2079 086565+44(0) 7540 [email protected]@LStacey
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