beyond post & pray: 5 steps to writing effective job posts
DESCRIPTION
Finding qualified candidates is a challenge. In this recent webinar we showed attendees how they can easily get their jobs in front of the right candidates at the right time. Focusing on how to: - Craft irresistible job descriptions:Make your business stand out. - Target your jobs: Post and promote to just the right candidates. - Track your job's success: Measure and improve your job's performance.TRANSCRIPT
Beyond Post and Pray:
5 Steps to Effective Job Descriptions Start at 10.00 GMT / 11.00 CET
Your presenter
Learn how to:
Write job descriptions that get applicants
Catch the eye of passive talent
Level the recruiting playing field
Choose between Job Posts & Job Slots
Leverage analytics to optimize your job
Tip #1 – Research first, write later
Start with the end in mind
Run a search to research your ideal candidate
– What keywords are in their summaries?
– What skills and endorsements do they list?
– What types of companies have they worked at?
– What did they study in school?
iE Tech, Infomatrix
Amy Miller Acme Tech
Additional Research
1. What is your EVP (Employee Value Proposition)
2. Check some of our extra insights about Talent Pools:
Some extra insights
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis/5
Tip #2 – Nailing the perfect job title
Save creativity for the job description,
not the title
Tip #3 – The power of a conversational tone
Word choice matters
Tip #4 – Showcase what the candidate can do in the role
Highlight the position’s impact
Tip #5 – Experiment with new formats
A picture speaks a thousand words
Job Posts and Job Slots
Sponsor your job
Mobile
After the writing is over, go the extra mile
Follow up with Profile Matches
Broadcast your job
Keep growing your Employer Brand
i
i
i
Use your other channels
Facebook: tell in short sentences:
• Jobtitle
• What kind of job it is
• Who should apply
• Where the job is located
And embed link to jobpost on LinkedIn
Twitter: tell in 140 characters things like:
• A fun slogan
• A ‘cry for help’ from a colleague
• Post from the jobleavers’ perspective
Embed link to jobpost on LinkedIn
Test, measure and do what works
Views
Applies
Shares
Q & A