12 steps to pivot your business coming out of the crisis · 2020. 5. 20. · 10 steps to pivot your...

NOW IT’S TIME TO THRIVE! 12 STEPS TO PIVOT YOUR BUSINESS

COMING OUT OF THE CRISIS

IAN FINNEY MBA

BUSINESS & EXECUTIVE COACH

10 STEPS TO PIVOT YOUR BUSINESS

Businesses are moving to a

Virtual Environment……

Prepare for and understand

New Marketing Landscape

Deploy assets quickly.

IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY


In-Bound Marketing

Improve Customer Experience

Maximise Perceived Value

STEP 1: Shift your Strategy



Reflect the current situation

Be sensitive

Empathise

Engage

Educate

HELP & GIVE V SELL & ASK

Add Value

STEP 2: Shift your Message



Update content regularly

Build SEO via content not tricks

Add a Blog or Vlog

Link all social media to sites

Don’t plagiarise

Keep your images fresh

Reflect your marketplace

STEP 3: Update your Platforms



▪ Blogs or Vlog daily

▪ Social Media Posts

▪ Live Videos & Interviews

▪ Add Whitepapers & Case Studies

▪ Host Webinar

• Share Checklists, Tips Sheets & Job Aids

• https://bit.ly/Survive_and_Thrive

STEP 4: Step up your Content



STEP 4: Make your content memorable



STEP 5: Your BLOG ▪ Magnetic, Compelling Headline

▪ 800-1500 words

▪ Use Keywords and Phrases

▪ Conversational, Informative & Engaging

▪ Appealing Graphics & Images

▪ Strong Call to Action

▪ Contain Relevant Links IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY


STEP 6: Add Videos to your Mix▪ Live interview

▪ Daily check-in

▪ Choose great content any day

▪ Be authentic

▪ Vary your timings

▪ Measure engagement

▪ Build on the responseIAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY


STEP 7: Refresh & Revive Social Media

▪ What’s your focus?

▪ Can You Share?

▪ Use #hashtags

▪ Create Urgency

▪ Quality AND Quantity

▪ Ask questions

▪ Employ the 80/20 Rule

▪ Measure your progress



STEP 8: Boost Posts & Create Adverts

▪ Set a Budget

▪ Set your target audience

▪ A/B Test

▪ KISS

▪ Make it Eye Catching

▪ Add Buttons & Links

▪ Imagers to match your audience

▪ Add simple copy

▪ Ensure your branding is strong



Give ample opportunities for sign-up

Send a BRILLIANT welcome email

Develop valuable email content

Refresh and clean your lists regularly

Be transparent with privacy practices

STEP 9: Database Building



Know your audience

Test & Measure

Personalise content

Consider frequency and timings

Reward loyal customers

Adhere to GDPR

Segment your audiences

Who are YOU? What do you WANT?

STEP 10: EMAIL Marketing



STEP 11: Create Landing Pages▪ Message & Advert – Do They Match?

▪ Keep above the fold

▪ Use directional cues

▪ Show it in action

▪ Remove distractions

▪ Use clear, compelling copy

▪ Keep it fast

▪ Design for Mobile friendly access

▪ Test and update regularly

▪ Use templatesIAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY

TO FINISH UP

▪ Do more marketing

▪ Update your plan with your ActionCOACH

▪ Shift how and where you market

▪ Shift your message

▪ Re-allocate budget to new channels

▪ Test, Measure, Adapt!

▪ WHAT ARE THE FIVE THINGS YOU NEED TO DO NOW?


NEXT STEPS

▪ Book A Complimentary Coaching Session

▪ Set Your PLAN

▪ Go Make It Happen

▪ Ian Finney MBA

▪ 07716 292378

▪ [email protected]

▪ www.actioncoach.co.uk/ianfinney


mailto:[email protected]

12 steps to pivot your business coming out of the crisis · 2020. 5. 20. · 10 steps to pivot your...

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