beyond old white men -- nextbank asia 2013
DESCRIPTION
Banks need to go beyond their fixation on old white men to connect with a new generation of wealth owners around the world. Originally delivered at the NextBank Asia 2013 conference in Hong Kong.TRANSCRIPT
2013.04.16.
Beyond old, white men:
Marketing to the emerging generation of wealth owners.
There’s a big opportunity out there.
If we can get over our fixation on old white men.
Agenda: The fixation. The opportunity. Three principles.
Agenda: The fixation. The opportunity. Three principles.
Banking is fixated on old white men.
When it comes to money, old white men run deeper.
Old white men are not just on our money. They run our money too.
Banking is fixated on old white men.
How do banks view the rest of us?
STFU
+
High-rate mortgages among borrowers with good credit score.
6%
19%
21%
0%
5%
10%
15%
20%
25%
White Latino Black
✔ Handbag theft insurance €200
✔ Roadside assistance hotline
✔ Handyman hotline
✔ Handbag theft insurance €400
✔ Roadside assistance hotline
✔ Handyman hotline
Superficial. Biased. Condescending.
Agenda: The fixation. The opportunity. Three principles.
Last year Asia-Pacific became the largest region for HNWIs.
HNWI population by region, millions.
0.1
0.5 0.5
3.2 3.4 3.4
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Africa Middle
East
Latin
America
Europe North
America
Asia
Pacific
Median age of millionaires.
54 USA
39 CHINA
Gender of millionaires.
27% WOMEN
The World’s largest opportunity.
$1.7tn
India’s GDP
$5.9tn
China’s GDP
$14.0tn
Female income
Agenda: The fixation. The opportunity. Three principles.
Principle #1: Treat me as an equal.
Principle #2: Understand my culture.
North America Asia
North America Asia
Principle #3: Go below the surface.
Stanchart Breeze Future
Stanchart x Wharton
Stanchart x Wharton
Stanchart x Wharton
Connecting with the emerging generation of wealth owners.
Principle #1:
Treat me as an equal.
Connecting with the emerging generation of wealth owners.
Principle #2:
Understand my culture.
Principle #1:
Treat me as an equal.
Connecting with the emerging generation of wealth owners.
Principle #2:
Understand my culture.
Principle #3:
Go below the surface.
Principle #1:
Treat me as an equal.
[email protected] HONG KONG
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