beyond mvp: creating a product that customers
DESCRIPTION
Slides from my talk at Google Campus London at the 'Beyond MVP: How to create a product customers love' event.TRANSCRIPT
THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N
L A U R E N C E M c C A H I L L / C A M P U S L O N D O N / S E P T E M B E R 2 0 1 4
9/10 STARTUPS
FAIL
5 MINS
LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
CHEAP AND FAST NOT GOOD
GOOD AND FAST NOT CHEAP
CHEAP AND GOOD NOT FAST
“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
THE VISION
THINK
BIG
START SMALL
LEARN
FAST
5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
“BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AIN’T EASY BEING LEAN
FOCUS
WHO ARE YOU MAKING THIS FOR?
CREATE AN EMPATHY MAP
OR PERSONAS
“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
KANO MODEL
“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN FOR
EMOTION
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
REMARKABLE
“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
THE NET PROMOTER SCORE
TRIBAL
START WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE THEY’LL CARE
WHO’S GONNA LOVE YA?
YOUR VISION SHOULD GUIDE YOU
Flickr image from B4bees
KNOW YOUR CUSTOMERS AND THEIR WORLD
SHOW YOUR PERSONALITY
GET THEM HOOKED
BUILD YOUR BRAND FROM DAY1
BUT… BE AWARE
A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
OR A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
