beyond experimentation crowdsourcing is at the core of fundamental, large scale rethinking of...
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Beyond ExperimentationCrowdsourcing is at the core of fundamental, large scale rethinking of business.
Shaun Abrahamson@[email protected]
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Why we’re interested in Crowdsourcing, Communities & Co-Creation
2003
2001
2001
20001991
2000
2004
1995
1999
2005
1996
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“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”
“Magnitude of upcoming change will be stunning”
– Mary Meeker, partner KPCB
About 50% of this Re-Imagination enabled by crowds
Source: Mary Meeker presentation at All things D.
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Labor
Capital
Assets
Influence
Data
People as brokers of critical resources at internet scale
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Sharing, Commenting, Reviewing
Open Innovation, Co-Creation, Micro Tasks
Crowd Funding, Crowd Lending
Collaborative Consumption
Labor
Capital
Assets
Influence
Data
“Big Data”
New ways to access critical resources more efficiently
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Source: Mary Meeker presentation at All things D.
[Labor, Influence]
The end of all other encyclopedia business models
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Less than a decade to transform the economics of audio/video
Date Source: Skype Journal.
[Assets, Influence]
0
2
4
6
8
10
12
Simultaneous Skype Users [a way of looking at the capacity of the network]
Number of Users
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Innovation: “Not invented here” vs “Proudly found elsewhere”
[Labor, Assets, Influence]
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2003
2001
2001
20001991
2000
2004
1999
2005
1996
1995
And this is just the start
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Travel: This apartment in Miami versus a Hotel room?
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Administration: On demand labor versus full time?
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Mobile Service: Better support, R&D and sales versus other mobile operators?
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Venture Funding: 66,694 people vs Venture Capital Firm
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Automotive: Crowd Forge vs Traditional Auto Design
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Data Science: Your team versus the world’s best
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Healthcare: Positive Reviews vs Total Stranger
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Healthcare: Open health discovery vs private health studies
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Personal Loans: 1000’s of investors versus a bank?
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New Product Development: New designs and validation vs internal design teams
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Biz Dev: Large open calls vs behind the scenes networking
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Film: submitted by you, edited by pros
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Education: anything from anyone, anywhere vs traditional campus
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Emergency Response: everyone helping first responders
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Traffic: our big data vs very expensive data
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Technical Support: Volunteer army versus paid support
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Education: free vs fee
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Gaming: work with developers vs just buying games
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Assets: Share vs Own
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Architecture: Outside ideas vs just internal ideas
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Eating: Meals from your friends versus restaurant food?
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Wellness: Access to 3 health experts versus 1 for wellness
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Design: Multiple designers versus 1 agency
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Organization Design: Collective Intelligence vs Individual Intelligence
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Marketing: Curated crowd versus your agency
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Software Testing: Expert crowds versus your team
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Consumer Products: The best of the crowd + best of traditional models
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Apparel: The best of the crowd + best of traditional models
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If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts
+ across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support)
+ across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials)
Fundamental restructuring enabled by crowds
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Sharing, Commenting, Voting
Open Innovation, Co-Creation, Micro Tasks
Crowd Funding, Crowd Lending
Collaborative Consumption
Labor
Capital
Assets
Influence
Data
“Big Data”
Over the next 2 days – how will you re-imagine your business?
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Beyond ExperimentationCrowdsourcing at the core of fundamental change.
Shaun Abrahamson@[email protected]