Smart Axiata Confidential

114-Nov-14

Smart Axiata Confidential

OUR DIGITAL SERVICES ASPIRATIONSmart aspires to build a significant presence in the Digital Services space over the next five years.

Smart to provide mobile-centric lifestyle Making Smart the mobile digital lifestyle champion

in Cambodia

Smart to be at the forefront of innovation Bringing innovative, business models to market,

growing its digital footprint across Cambodia

Smart aspires to generate significant Digital Services revenue in future

Requiring quantum leap effort to achieve this

Smart Axiata Confidential

DIGITAL LIFESTYLESmartphones have been the “change agent” offering opportunities for Telcos to capture hidden opportunities.

…thus capturing increased ‘customer wallet share’ through digital access to services

…thus capturing increased ‘customer wallet share’ through digital access to services

allows us to capture a greater ‘share of moments’…

allows us to capture a greater ‘share of moments’…

Current wallet sharePotential wallet share

Current ‘share of moments’

Potential ‘share of moments’

By connecting the 'dots' we will be able to generate greater insights on our consumers’

digital lifestyle…

…offering the opportunity to monetize every consumer interaction with digital

services

Smart Axiata Confidential

Mobile Advertising

Mobile Payments

Digital Commerce

Mobile Remittances

Digital Ad spend > Print Ad spend for the

first time in 2010

+60% mobile payment transactions in 2012

(USD 172 Bn)

USD 5 Bn mobile sales at eBay in 2011 (+455% since 2009)

35% annual growth globally – USD 55 Bn

market in 2016

Source: Press search, Gartner, Juniper Research

HUGE GROWTH POTENTIAL FOR TELECOMS AS DISPLACEMENT OF OFFLINE REVENUE CONTINUES

Smart Axiata Confidential

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Smart Axiata Confidential 14-Nov-14

• Messaging• Display • Insight/Analytics

• Remittance• Mobile Payment• Micro Lending• NFC, OTT Wallet

• Online Shopping (OMP, C2C, B2C)

• Price Comparison• Bookings – Events,

Leisure, Health

• Video• Music• Gamification• Learning / Edu• Events / News

• Navigation• Telematics• Home Security• Smart Metering

Digital Advertising

Digital Money

Digital Commerce

Digital Ent / Edutainment

M2M Connected Devices

(API Framework - Identity, Payment, Location...)

Regional Business in OFW, D-Ads and D-Commerce

Digital Services Delivery Platform (Remittance, Gifting, Entertainment…)

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POTENTIAL SCOPE OF DIGITAL SERVICESLeading integrated operators are now exploring opportunities in investing in some of these verticals.

Smart Axiata Confidential

MOBILITY-CENTRIC LIFESTYLE SERVICESWe own core assets to be leveraged to offer and support mobile-centric lifestyle services and become the ‘go-to’ channel to reach digital consumers.

Nationwide retail presence

Customer relationship

Trusted, ubiquitous

brand

Telcos will focus on leveraging our core mobile

assets…

…but offer Voice, Messaging and Digital Services, anywhere,

anytime and on any device

Anywhere

Anytime

Any service

Any device

Mobile network / platforms

Mobility-Centric

Lifestyle Services

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14-Nov-14

SMART’S 1st GENERATION DIGITAL SERVICESCollaboration with partners is key for success.

• Unparalleled content and entertainment innovation.

• Exclusive partnership for delivering of mobile music. Anytime. Anywhere.

• CRBT, full-track audio, video downloads, music and streaming.

• Music portal on iOS, android and Windows soon!

• Micro Personal Accident insurance. • Sum insured of USD2.5k up to four persons.• Instant approval via SMS or talk to our service

agent. • 1 year policy of 2c/day only with 50c initial

registration.

• Micro life insurance.• For 18-59 years old. • Registration channel: *2248*1#, 010242248,

Smart Store, field agent, BIMA call center. • USD.80c/month for USD1k cover OR USD

1.60c/month for USD2k cover.

Smart Axiata Confidential