Product Brochure

CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 • Phone: 203-375-7200 • Fax: 203-375-6699 • Toll Free: 800-461-7353 • info@cyberalert.com

Better, Faster, Less CostlyOnline News Monitoring Service& Closed Caption TV Monitoring

✔ Complete 2 in 1 media coverage✔ More accurate news clipping✔ More timely clip delivery✔ Anywhere, anytime clip access✔ Easy clip management

www.CyberAlert.comNobody Monitors The Media Betterwww.CyberAlert.comNobody Monitors The Media Better

CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 • Phone: 203-375-7200• Fax: 203-375-6699 • Toll Free: 1-800-461-7353 • info@cyberalert.com

www.CyberAlert.comNobody Monitors The Media Betterwww.CyberAlert.comNobody Monitors The Media Better

CyberAlert 2/1Combined Online and TV NewsMonitoring and Clipping ServiceCyberAlert® 2/1 — our newest service — combines online news monitoring andclosed caption television news monitoring into a single integrated service fornational or local media monitoring in the U.S. The new service offers today's mostcomprehensive, effective, time-efficient and economical service to monitor and cliplocal and national news about your company, its brands and products, and com-petitors. The online part of the service monitors 15,000 news sources (newswires,newspapers, magazines, industry journals, Web publications). The TV portionmonitors 2,200 news programs (cable, network, and local stations in the Top 100markets) each day.

Key FeaturesBetter media coverage

• 15,000+ online news sources inthe U.S. (including newswires,newspapers, magazines, tradejournals, and Web publications.)

• 2,200 cable, network, and local TVnews programs daily.

• Localized/customized to yourneeds

More accurate news clipping• Fewer missed clips• Near zero nuisance clips• No extraneous text

More timely clip delivery• Today's news clips delivered once-

a-day next morning via-email ortoday throughout the business day.

Easy clip management• Electronic clip storage and search

Detailed readership data• Web rank, news rank, reach per

million, opportunities to see, presscirculation

Less costly• Flat monthly fee; no per clip

charges for up to 1,000 clips permonth

CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 • Phone: 203-375-7200 • Fax: 203-375-6699 • Toll Free: 800-461-7353 • info@cyberalert.com

CyberAlert 2/1 Features and BenefitsFeature

Comprehensive coverage of bothonline and TV news media

Benefit

More clips delivered

If you need to monitor both print and TV. . . Nobody monitors the news media bet-ter than CyberAlert 2/1. Nobody matches the advanced features and benefits ofCyberAlert 2/1. Nobody offers better value than CyberAlert 2/1.Get started today! Order CyberAlert 2/1 Combined News Monitoring ServiceNow!

Automated monitoring Near zero missed news clips

Customized search profiles Fewer irrelevant clips

Same day or overnight delivery Timely intelligence

Hassle-free clip management withDigital Clip Book

Anywhere, anytime access to clips,easy clip management

Unmatched customer service Hassle free media monitoring

Low fixed, monthly costs No per clip charges

CyberAlert 2/1:Combined online news and TV news monitoring service with

nationwide media coverage — at substantially lower costsCyberAlert 2/1 Overview

FeaturesFor the first time, there's a fully-integrated media monitoringservice that combines comprehensive online news monitoringwith nationwide closed-caption monitoring of live TV broad-cast news.The combined service provides total media coverage in a sin-gle service for the first time.Today, virtually every news organization, trade publicationand broadcaster throughout the world publishes its contenton the Internet. Many news organizations publish more fre-quently on the net than they do in their traditional media andmost news stories now appear first on the Internet. Morethan 70% of people now look on the Internet first for news.As a result, online news monitoring has emerged as the"gold standard" for comprehensive coverage, accuracy, andtimely delivery of news clips on companies, products,brands, issues, and competitors for corporate reputationmanagement, press release tracking, marketing communica-tions, and competitive intelligence.Combining online news with nationwide TV news monitoringassures the finest and most convenient media monitoring service.

Benefits• News monitoring that meets your most stringent spec-

ifications and requirements...- Fully Integrated — Get both online news and TV news

clips delivered together in your daily alert.- Comprehensive — Monitor 15,000+ online news

sources in the US and 2,200 cable, network and localTV news programs each day.

- Accurate — More than 98% of delivered clips are "goodclips"; no duplicates; near zero missed clips; few if anyirrelevant clips.

- Timely — overnight delivery of all clips found the previ-ous 24 hours — or delivery throughout the business day.

- Easy clip management — digital clip storage for easysorting, searching and measurement.

- Detailed measurement data — Web rank, news rank,reach/million, national opportunities to see, print circula-tion.

• Substantially less costly than traditional press clip-ping services; fixed monthly fee; no per clip fee.

Comprehensive National Media Coverage

FeaturesEach day CyberAlert 2/1 monitors and "clips" news stories

from the Web sites of more than 15,000 carefully-selectedonline news sources in the U.S. The selected media includevirtually all news syndication services, newspapers, maga-zines, trade journals, and TV stations in the United States.Upon client request, CyberAlert will add local, national, tradeand international media sites to its list of media sites fordaily monitoring.In addition, clients can create a custom media list, limit-ing monitoring to only selected media sites on theCyberAlert Media List.Clients can also request to monitor non-news Web sitesincluding commercial, academic or government sites on adaily basis.In addition to covering 15,000+ online news sources in theU.S., CyberAlert 2/1 also monitors the closed-caption text ofthe live TV newscasts of 2,200+ cable TV, national networkand local TV news programs in the Top 100 U.S. markets —more than 1,200 hours of TV news monitoring each day.

Benefits• Convenience of one-stop, fully-integrated news moni-

toring on your desktop• All-inclusive local, national and industry-specific

media coverage- News Releases- News Articles- Features- Product Reviews- Editorials

• More clips (at less cost) to better demonstrate thevalue of PR

• More effective media measurement with enhanced data-base of clips

• Convenience and timesaving of customized MediaList to your specific requirements

Same Day or Overnight Delivery of Text Clips - E-mail, Website, XML

FeaturesCyberAlert 2/1 delivers clips once-a-day next morning beforestart of business - 7/365. CyberAlert delivers all clips via e-mail. No more waiting days or weeks for your clips from tra-ditional press clipping services. Delivery in other formatsincluding various flavors of XML is available upon request.

Benefits• Be completely up to date on published information

about your company and its products• Avoid being blind-sided by news articles you haven't yet

received from your clipping service or broadcast monitor-ing company.

• Gain earlier insight to developing issues, enabling you torespond quicker and more effectively

• No additional cost for next morning delivery

Digital Clip Book - Electronic Storage and Search

FeaturesThe CyberAlert 2/1 news monitoring and clipping serviceincludes a password-protected digital database containingthe full-text of all your clips for as long as you are a client.Organized into easy-to-use folders that you specify, CyberAlert'spowerful Digital Clip Book™ enables you to effortlesslyreview, sort, search, annotate, cross-reference, circulate andanalyze your clips. The Digital Clip Book requires only astandard Web browser; no special software required.

Benefits• Anytime, anywhere access to all your clips by anyone

you authorize• Hassle-free clip management• Time-saving electronic searches for much faster clip

retrieval - up to 7 times faster• Faster, better data mining

- Easily sort clips by date, publication, author name, sub-ject, — and more

• Drastically reduce paper-handling and storage• Improve media measurement

Customized Search and Media Profiles

FeaturesYou select your key words or phrases, customized to yourspecific needs.

• Full Boolean queries using multiple operands includingAND, OR, NEAR, and AND NOT.

• Unlimited search terms• Custom software to eliminate unwanted versions of

words• Triple filtering of all clips• Easily change search specifications

Benefits• No duplicate clips• Limit clips to what you really want and need• Clips meet your precise specifications/requirements• Few if any unwanted clips• Substantially reduce staff time needed to review articles• Increased staff productivity

Automated Monitoring and "Reading" of Publications

FeaturesWith fully-automated intelligent agents, CyberAlert 2/1

"reads" every word in over 1.0 million pages of news articleseach day in 15,000+ news sources on the Internet. In addi-tion, the system automatically reads the closed caption textfrom over 2,200 news programs on cable, network, andlocal TV stations in the Top 100 U.S. markets. That's morethan 1,200 hours of TV news each day.The CyberAlert 2/1 software monitors far more news eachday than any team of human readers. The software "reads"immeasurably faster and more accurately than human read-ers. The overall result is a media monitoring service thatoutperforms traditional press clipping services and/or in-house staff monitoring news on the Internet (and costs less).

Benefits• Fewer missed clips: Automated software doesn't miss

clips that human readers do• Wider Breadth of Monitoring: Ability to monitor more

publications than could be done manually with staff - andin much less time

• More frequent monitoring for more up-to-date resultsthan you can achieve manually with staff

• Frees up staff time to focus on more important tasks.CyberAlert saves up to 85% of the time staff may bespending on Internet monitoring. You'll have more time forhigher-level assignments like strategizing, developing,implementing, analyzing, and measuring your communi-cations programs.

Best Value in Media Monitoring

FeaturesSimple, convenient pricing

• One low, fixed monthly fee for combined online newsmonitoring and nationwide TV news monitoring

• Immediate set-up of your order with next-day deliv-ery of your first clips

• Absolutely no per clip fees for up to 1,000 clips per month• No extra charges per search term• No hidden charges• Monthly billing; no annual contract

CyberAlert 2/1 represents today's best value in onlineand broadcast news monitoring

Benefits• Lower your costs for both press clipping and broad-

cast monitoring• Save up to 71% compared with traditional press clip-

ping services- More budget for salaries

• Fixed monthly costs; no surprises; no billing hassles

The ultimate benefit:Vastly improved news monitoring —

at substantially lower cost.

Detailed Readership Data

FeaturesCyberAlert provides the industry's most detailed readershipdata. For each online news source, CyberAlert provides thesite's web rank, news rank, reach/million, total nationalopportunities to see (equivalent of print impressions), andprint circulation.

Benefits• Better measure all key parameters of PR success

including reach and trends.• Better compare PR program success to other market-

ing programs

Unmatched Customer Service

FeaturesCyberAlert's phones are answered by humans. You're immedi-ately connected to our extraordinarily responsive customerservice staff who will do whatever it takes to meet your mediamonitoring and clipping requirements. The CyberAlert sys-tem and staff are extremely flexible in meeting customrequirements of clients.If requested, CyberAlert provides 24/7 emergency serviceavailability for all its customers.And every member of our staff will always do what's best for you.

Benefits• Expert assistance in setting up your search specifica-

tion to produce optimal results• Immediate set-up of your order with next-day delivery

of your first clips• On the spot changes in search profiles• Well-maintained News Media List, continually updated• Round-the-clock service access for monitoring emergen-

cies or PR crisis

Superior Technology

FeaturesWith it's revolutionary software and up-to-the-minute 64-bithardware and data storage systems located in one of thenation's most advanced Internet hosting facilities, CyberAlerthas provided extraordinarily reliable news monitoring servicesince 1997 for thousands of corporations, not-for-profitorganizations, and government agencies throughout the world.CyberAlert has employed a process of continuous softwareimprovement using client input to enhance media coverage,add features and upgrade functionality on an on-going basis.

Benefits• Exceptionally dependable daily service 7/365• Safety of RAID backup and secure environment for all

client data• Security of using market-leading service with continuous

updates• Easy to Use: No special desktop software required by

client; access all records with your desktop Internetbrowser. No special training required.

Daily E-Mail Alert

Daily Email

Original Article Cached Text

1. Your “Subscriber” Inform a t i o n

2. Change your user profile or subscriptions. View detailed user help file.E-mail to CyberAlert. Sign-off system.

3. Sort your ‘clips’ of news articles into folders. Create new folders toorganize your clips into different categories.

4. Search the full text of all clips in your folders with CyberAlert ’s power-ful internal search engine. Sort clips by Date, News Source, URL or MediaG roup — and much more !

5. Title of Article. Click on title to see full article on the website of newss o u rc e .

6. Name of news source (e.g.: Money magazine) CyberAlert monitors25,000+ news sources worldwide in 17 languages.

7. Date and time article was found by CyberAlert system.

8. Extract of article with about 20 words on each side of your highlightedkey words.

9. Enter unlimited notes about the article – to yourself or others.

10. Unique identifier for troubleshooting and to search for specific art i c l e .

11. Click “HTML” to view full HTML version of the article as it appeared ons o u rce Website when captured by CyberAlert ’s automated news-finding ro b o t .

12. Click “Cached Text” to view a text-only version of article – no graphics,menus or ads. This is the full-text file you search when you useC y b e r A l e rt ’s internal search engine.

13. Click “Details” to view statistical information about the art i c l e .

14. Move article to new or different folder (see 3 above).

15. Forw a rd article to any other member of your communications teamwho is subscribed to the CyberAlert service – with or without note you mayhave entered (see 9 above).

16. E-mail article to any e-mail address – with or without note you mayhave entere d .

17. Remove article from the folder and your desktop.

18 Measurement Data for each publication consists of web rank (numer-ical rank among all web sites worldwide), news rank, (numerical rankamong 25,000 news sites on the CyberAlert Media List), reach per million(number of visitors to site per million Internet users), National OTS ( e s t i-mated number of visitors from home country of news site), and print circ u-lation (circulation of print edition, if available).

Digital Clip BookTM — Searchable Database of Clips

Service CyberAlert Coverage Retail PricePer Month

Price SheetOctober 1, 2005

CyberAlert 2/1 Daily monitoring and clipping of 15,000+ online news sources plusclosed-caption text of 2,200 on-air news broadcasts from cablechannels, national networks and 600+ local TV stations in top 100U.S. markets.

US$225