Beth EisenbergSenior Account Executive

MobileCause Inc

Text BETH to 27138 for contact information

Text KEYWORD to 27138 to view this presentation on your mobile device

www.mobilecause.com

Sources Cited

The Rise of MobilePosted by Frank Barry on March 29th, 2011

MobileCause White Papers Innogive Foundation

Blackbaud Pew Internet Report Chronicle of Philanthropy

International Telecommunications CTIA

www.mobilecause.com

Video Introduction

http://www.innogive.org/2012video/

TEXT IGF to 27138 to watch Innogive Video on your Mobile Device

www.mobilecause.com

Why Mobile?

More than ever before people are using their mobile phones everywhere for everything.

www.mobilecause.com

How Big is the Mobile World?

Mobile phone dependency and smartphone usage is on the rise.

www.mobilecause.com

Mobile Internet Growth

Mobile internet usage surpasses pc internet usage.

www.mobilecause.com

Time Spent Using Mobile

19% of cell phone owners ages 18-29 said that they’ve donated via text message.

Pew internet report Chronicle of Philanthropy

More than half of cell phone internet users go online daily from their mobile device.

Pew internet report

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The Mobile to Social Media World

Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study

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Mobile Ecosystem In the Beginning

SMS/Billing Aggregator(reporting)

Other Foundation(remittance)

Data Provider(donation data)

Mobile Giving Provider-ASP(technology-reporting)

Nonprofit

Carrier(100% payout)

www.mobilecause.com

Mobile Giving ProviderMobileCause/Innogive(technology-reporting

100% remittance)

Nonprofit

Carrier(100% payout)

MobileCause Model

Improvements compared to providers:

Greater transparency

Greater accountability

Cost savings to market

Funds remitted quicker

Accurate reporting and remittance

Greater SMS billing efficiency

Mobile giving positioned to scale

New Era of Transparency

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Mobile Products

Mobile Pledging

Unlimited amount text donations credit card fulfilled

Viral Giving

Peer to Peer fundraising for SMS, Twitter and Facebook

Mobile Messaging

Build, schedule and send mass text message broadcasts

Text to Give

$5 or $10 micro donations billed directly to carriers

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Mobile Pledging

Donations of any size Mobile web fulfillment Credit card billed Unlimited keywords Live donation thermometer Opt-in to broadcast list Instant setup Recurring donations Expanded donor data Live call center

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Viral Giving

Empowerment of key supporters to raise donations

SMS, Facebook and Twitter fundraising integration

Collection of text message donations of any amount

NPOs build mobile wallet

Promote campaigns across text and social media

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Micro donations of $5 or $10

Billed to donors cell phone

Keywords based on plan

Web & Facebook widgets

Live thermometer

2 week approval timeline

Data includes cell, state and time

90 day payout turnaround

Text to Give

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Build your mobile donor list

Year-round communication

Low cost, low maintenance,

communication method

Unlimited keywords & lists

Web subscription widget

Real time & scheduled alerts

Send instant call to action

Mobile Messaging

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Mobile Giving

$5, $10 pricepoints Monies remitted 90-120 days Data of donation includes only mobile number Quick giving optionStrategy necessary when non-disaster

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Build Mobile List

Provide Content

Seek Feedback

Ask

Build Mobile List

Volunteer responsesNeed and location based notificationsBuild interest-centric broadcast listsSynchronize to increase traditional channel rates

Feedback

Seek SMS responses to messages and links

Ask

VolunteeringPeer to Peer solicitationMicro and Macro Donations New donor acquisitionRecurring gifts

Earn the Right to Ask for Donations

Innovative Mobile

Integration

www.mobilecause.com

Text keywords and shortcodes below to

receive important information.

KEYWORD to 27138 to receive a copy of this

presentation

CASE to 27138 to view case studies for mobile

pledging, viral giving, mobile messaging and text to give

WPAPER to 27138 to view MobileCause white

papers “The Evolution of Mobile” & “Mobile + Video”

IGF to 27138 to watch the “Innogive” video

BETH to 27138 for Your Name contact information

Send a Text to Receive Resources

KEYWORD