Best Practices From Digital

Atlantaby Larry Lowe

Google+Use hangouts on air & it automatically records to YouTube—also easier to monitor

Party mode for events allows you to post pics to that event real time

Authorship—tying blog posts to Google & page ranges => author rank

setup by plugging sites you contribute to

rich snippets testing tool

No One Cares About Your Content

What are you trying to say?

Avoid bold and all caps—yelling, loud

Avoid bold and all caps—yelling, loud

What matters to your audience?

Who are you?

What are we offering?

The shorter time spent, the less likely the viewer will visit again

Short sentences, avoid ellipses

Make easy conversation: greeting, find common ground, present appropriate circumstance, end.

Pinterest & Gamification

Segment boards to target markets

Leader boardsIncentivizing team

creation

No One Cares About Your Content

Readers read 111 words or less—only 20% of text

Listen more than talkListen more than talk

Facilitate growth

Feedback mechanism—seek to understand audience

Understand your audience’s emotion more than yours

10 second value proposition—tells length of conversation

Emotion leads to power & delight

No One Cares About Your Content

Tell users what to expect if they click—meta tag

Don’t just expose problem but offer solutions

Be a memorable pleasure

Offer relevant options

Web accessibility across multiple platforms

Stop using “click here”

Don’t use overly general terms

No One Cares About Your Content

Your good, GET

BETTER!

• Create opportunities for gut decisions

• Use contrast & action terms

• Act like you have value

• Make it easier for them—subtle surprises

• Why it matters in 1-2 sentences

• Test all assumptions you make about people

• Some people will not like your personality…that’s ok!

• All this helps SEO• Backlinks useful

via social media

Blogging• Place keywords in title and blog

post• Blog topics that answer questions

that customers commonly ask• More blogging is better-

frequency drives results; recommended blogging at least 3 times per week

• No time? Use guest bloggers, outsourcing, co-workers; online blogger marketplace: zerys.com

• Host blogs on your domain as opposed to wordpress, separate domain, etc.; dupontwilkerson.com/blog v. dupontwilkersonblog.com

Blogging•Recommended number of words per post = 600+; leads to higher engagement and better rankings on Google as people spend more time on your blog•Use both internal and external links in your posts; recommended 1-2 internal and external links per post•Have relevant Calls to Action- not just "buy now"; lead people to something a little less subtle like a brochure•Use 2-3 images per post and make sure they are relevant- JPG preferred format, name file and alt test using the same keyword that the blog post is targeting, use keywords in picture description, original photos are best•Results take time—for an established website that has content, expect 4-7 months; new websites, results take about 12 months

Executive Branding

1. What are your goals? Write them down with action plan

2. What are your values?

3. What’s your passion?4. What motivates you?5. What are your

strengths?6. How would others

describe you?

Executive Branding

− Use cover for branding

− Keywords in about & bio

− Add quotes that add to your brand

− Keep it fun!− Best time to

post bed time & Sundays

−Keyword in about section−Leave 20 characters for RT−Listorious.com for lists−Add social media icons to biz card−Embed twitter feed to blog

−Keywords in summary & specialty sections−Customize headline−Recommendations test personal branding & soft skills−Use box.net−LinkedIn answers

Mobile Forecast

Can use mobile to inspire & encourage commercial action versus using it as a commercial mediumIn advertising on opposing pages, Coke doesn’t facilitate they just monitor it & allow for conversation purposes

3-5 year marketing strategy3-5 year marketing strategy

6 steps to reach goal1. Cultivate vision2. Work backwards on

calendar3. Snowball effect—

moving audience from one product to the next

4. Hastag marketing—target your market in the future by using current relevant hashtags

5. Having things done in advance

6. Keep moving your clients to the next thing

3-5 year marketing strategySetup bench marks—what are the tiny steps?

Know your minimumBenchmarks create as many as possible

When blogging go after search traffic, those disloyal customers

Optimize & do guest blogging to drive traffic

brainstormtools.com, google adwords more for advertising

IftttHashtag.orgHashtacker

Twelvs

Links1. http://www.slideshare.net/Engauge/crisis-management-in-the-digital

-world2. http://www.thecoca-colacompany.com/socialmedia/3. http://www.slideshare.net/stacywms/the-coming-together-of-search-

social4. http://www.slideshare.net/vince.baskerville5. http://www.slideshare.net/linds313/apps-timeline-and-facepile-maki

ng-sense-of-facebook-as-a-nondeveloper-147052206. http://www.slideshare.net/juliacantor/influencer-marketing-6-steps-t

o-gaining-the-attention-of-top-brands7. http://www.write2market.com/pr-4-tech-companies8. http://www.vertmob.com/do-we-need-social-media-phd-professional-

status/3271/9. http://www.greenmellenmedia.com/making-the-most-out-of-google/10.http://www.slideshare.net/kellyquattlebaum/digital-atlanta-

executive-branding-with-social-media-social-media-trainer-kelly-quattlebaum-global-marcoms-14660811

11.http://www.slideshare.net/cliffseal/no-one-cares-about-your-content-yet-digital-atlanta-2012-14678068

12.http://www.slideshare.net/stacywms/the-coming-together-of-search-social