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Best Practices for Healthy Products to Win at Retail

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The Importance of Retailing

Entrepreneurs can build a business with great products, teams, and funding, but without the knowledge of how to retail effectively, they might find it difficult to break into the market. Entry into retail stores can help small businesses by further promoting their healthy product(s), allowing them to gain more exposure and greater product distribution. Here are a few tips to help you understand how to enter the healthy food retail market and ensure that your product gets the recognition it deserves.

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1. Merchandise in the field

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1. Build your own team

Creating a field team

Advantage: Focused enthusiasm on your brand

Disadvantage: Potentially costly

2. Use an intermediary – Third Party Merchandiser

Advantage: Broader coverage for cheaper

Disadvantage: Divided enthusiasm on their brands

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2. Location, location, location

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This image demonstrates the eye movements of study participants using Tobii Studios

Shelf Impact

Ensure that customers see your product by placing it at various locations throughout the store; the more places you have your product, the better. Place it at eye-level to optimize the location, and avoid OOS instances by performing regular retail audits.

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3. Make it short, simple, and sweet

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Be Direct

Attract customers by using direct messaging and short slogans, which are especially important at the point-of-purchase. Avoid overloading the customer with too much information.

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4. Get personal

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Packaging

Personalization

Customers buy brands they trust, so use images and personalized messages to connect with your customer. Consider the color and material of the packaging as well- keep your target market in mind and adjust your packaging accordingly.

In-store Advertising

Use flyers, ads, and posters to promote your product. Do your best to ensure that the promotions are placed near your products for optimal sales.

 

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5. Promote

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Promote

By offering promotions like BOGO or setting up in-store sampling, you can increase the likelihood that customers will buy your brand by up to 45%.

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6. Link back

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Link to yourself

When your brand gets retweeted, shared, etc. on social media platforms, it will get noticed, but won’t be effective until you tell customers where they can purchase your product.

Link back to your homepage or a “locations” page that lists the retailers that carry your product. After you’ve drawn potential customers in with social media, your website is your biggest chance to convince them to make a purchase.

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7. Measure and adjust

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Constant feedback

Measure the impact of each of your merchandising, placement and promotional efforts, and carefully track how much each change is impacting your sales.

Analyze the data to help reduce out-of-stock and overstocking issues and determine which marketing investments you should keep and which ones you should adjust. This is important in order to be able to adapt along with the changing market.

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Thank you!