best practices for donating product for disaster recovery efforts · 2020-01-06 · • more than...

Best Practices for Donating Product for Disaster Recovery Efforts

Tweet with us! @Good360org #Good360

June 20, 2012 Co-hosted by the Business Civic Leadership Center

Sponsored by:

Sponsored by:

ABOUT GOOD360


• Nonprofit leader in product philanthropy since 1983.

• Consistently ranked by Forbes as one of the top 10 most efficient charities in America.

• Distributed more than $7 billion in product donations to nonprofits around the globe since inception.

• Operates at less than 2% of the value of products donated. • Handles product distribution for 125 of the Fortune 500. • Distributes more than 50 truckloads of product donations

monthly in the United States.

• Serves nearly 30,000 pre-qualified charities of all shapes, sizes and causes in the Good360 global network.

• Creating the world’s largest online product donation marketplace.

RECOGNIZED BY:

http://www.epa.gov/smartway/transport/partner-list/index.htm

http://www.forbes.com/

http://www.charitynavigator.org/

Sponsored by:

GOOD360 ACTIVITIES


Road to Recovery Journey This fall Good360 will work with UPS to organize the first of ongoing service projects that will allow us to create personal care kits for people who are recovering from disaster. Partnership with National VOAD Good360 is thrilled to partner with National VOAD.

Sponsored by:

WEBINAR SERIES


Month Session Topic & Speakers

March 21

2PM EST

Product Philanthropy 101

April 16

2PM EST

The Business Case for Product Giving Guest Speaker: Justin Ross, Associate Professor, Indiana University School of Public

and Environmental Affairs

June 20

2PM EST

Best Practices for Donating Product for Disaster Relief Efforts Guest Speaker: Ollie Davidson, Senior Disaster Response Advisor, US Chamber of

Commerce

September 6

2PM EST

Leveraging Slow-moving Merchandise to Spark Cause and Point-of-

Sale Campaigns Guest Speaker: Joe Waters, Founder & Blogger, Selfishgiving.com

September

26

2PM EST

Boosting Corporate Sustainability Results Through Product Giving

October 17

2PM EST

Innovative Ways to Engage Your Employees Through Product Giving

Programs Guest Speaker: Marlon Evans, Office of Global Social Innovation, HP

December

12

2PM EST

Creative Year-End Inventory Solutions Guest Speaker: Matt Connelly, VP of Network Operations, UPS

Sponsored by:

TODAY’S PANEL


Moderator Panelists

Ollie Davidson Senior Disaster

Response Advisor, Business Civic

Leadership Center

James McGowan Associate Executive

Director of Partnership,

National Voluntary Organizations Active

in Disaster

Charles Zdrojowy Program Manager,

Tempur-Pedic

Introductions: Melissa Trumpower, Good360 EVP, Marketing, Communications & Strategic Partnerships

Sponsored by:

INTRODUCTION


Product Donations – Valuable In-kind Contributions • Lost emphasis in the “Cash is King” message • Complexity of “doing it right” a constraint

Now is the Time – The Hurricane Season • Companies review giving policies and product availability • Identify “partnering” opportunities • NGOs - sharpen the list of useful products • Negotiate partner agreements with companies

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INTRODUCTION


Plan Now, Review Lessons, Seek Guidance • Timing of the offer and projected arrival on scene is often critical • Enhance the value of a product offer, pay for its transportation • In-kind offers—nothing is free, product donations have costs

Planning for disasters in the U.S. or internationally? • In-country local donations are one key to success • Cultural sensitivities are one consideration

Many organizations have experience – No need to reinvent the wheel

Sponsored by:

CORPORATE DISASTER DONATIONS


Business Benefits of Donating Products

• Give back in communities where you do business • Help members of the community - neighbors are customers! • Introduce a new product (test with new market) • Expand or enhance market share • Engage employees to volunteer or help • Enlist CEOs who want to help • Take advantage of a tax deduction opportunity • Solves slow-moving inventory/reverse logistics challenges

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STAGES OF DISASTER

Test

Preparedness

• “Planning” phase

• Prepare plans/forms that are needed in event of a disaster

Response

• “Emergency” phase

• Evacuation, sheltering, feeding and caring for victims

Recovery

• “Reconstruction” phase

• Psychological, financial and emotional support

Sponsored by:

RECOVERY CYCLE

Emergency Management

Cycle

Preparedness

Mitigation

Recovery

Response

Long-term recovery begins about here

Incident

Sponsored by:

PLANNING & PREPARATION

• Company policy, fast decision making • Partnering agreements before the crisis (in-kind and cash) • Timing of the offer, coincides with an identified need • Cash helps “move” product offers • Review Lessons and Seek Expertise

Corporate Strategies for Successful Product Giving

Expertise: Contacts for guidance (Good360, NVOAD, BCLC) International Guidance (CIDI.Org, InterAction.org) Transportation a key resource (ALANAid.org, Good360)

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LONG-TERM STRATEGIES

NGO Strategies for Enhanced Product Solicitation and Use

• Identify exactly what is needed and when • Plan with partners who have those products/services • Stay in touch all year, engage companies in planning • Explain timing/don’t accept what you can’t use • Single POC for each disaster • Say thank you • Provide stories and pictures

Sponsored by:

GOVERNMENT FACILITATION


Tips

• Don’t buy what is being donated • Transport high-priority donated goods • Troubleshoot state policies (weigh stations) • Use NDMN and be equitable in referrals • Seek guidance on International Disasters

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POTENTIAL CHALLENGES


Common Issues

• Hazardous materials/potentially hazardous • Logical offer, wrong timing or wrong partner • Last-minute arrangements, too busy • Collecting before needs are assessed • Publicity driven offer (PR too early) • Political engagement - often counterproductive • Military transport - used rarely, $$$ • Offer products for recovery, not relief

Sponsored by:

SPONTANEOUS COLLECTIONS


Private citizens have the best intentions, however,

spontaneous collections can be problematic. Solutions?

• Social Media can be a valuable resource • Firm message first - then a resolution • Turn collections into cash – Yard Sale! • Donate it locally - many local needs • Repurpose it - CIDI.Org has suggestions

Sponsored by:

RELIEF PHASE PRODUCT OFFERS

PRODUCT MUST BE MOVED INTO THE DISASTER AREA FROM: 1 – 50 Miles from the Disaster – Easiest and most cost-effective to move products to affected area. (Offers of requested products usually accepted. Must note arrival time/storage options.)

50 – 150 miles – Cost-effective product donations; reasonable transport cost.

200 miles – Cut-off point for bulky and heavy relief supplies; can be purchased closer to affected area.

500 miles – In most cases, can only accept offers of high-value items in scarce supply.


* An Offer is a Product or Service that a company is willing to donate. ** A Donation is an offer that has been accepted by an organization. *** Recovery Products are useful and can be cost-effective during reconstruction.

Disaster

Most Cost-effective Product Offers

200 miles

50 miles

500 miles

Less Cost-effective Product

Donations

Welcome

Sponsored by:

•National VOAD is the forum where organizations share knowledge and resources throughout the disaster cycle—preparation, response and recovery—to help disaster survivors and their communities.

MISSION

Sponsored by:

The National Donations Management Network was developed in 2007 as a national response to the influx of unsolicited, undesignated donations experienced during the aftermath of Hurricane Katrina;

• Previously, there was no central mechanism in use—each state utilized their own unique tool.

• The National Portal exists for interstate, nationwide distribution of donations.

• Each state maintains an individual State Portal, administered by state emergency management personnel/state donations coordination team.

Sponsored by:

ABOUT TEMPUR-PEDIC

NASA® and the Swedish scientists In the early 1970s, NASA developed a pressure-absorbing material to help cushion and support astronauts during lift-off. The material was temperature-sensitive and it evenly distributed body weight. A group of Swedish scientists then spent nearly a decade and millions of research dollars to perfect TEMPUR material for use in mattresses.

Next up: better sleep comes to the U.S. In 1992, Lexington, Kentucky resident Bob Trussell visited Denmark and met the scientists at Dan-Foam. Realizing the opportunity to improve sleep for people in the U.S., he started Tempur-Pedic—and a revolution in sleep was born.


Sponsored by:

TEMPUR-PEDIC’S GIVING

Test

Tempur-Pedic is focused on donating truck loads of in-kind product, primarily mattresses in support of the disadvantaged, infirmed and children.

Tempur-Pedic donated over 16K mattresses in 2011 with a goal of 31K for 2012.

Sponsored by:

GOOD360 & TEMPUR-PEDIC

In 2007, Good360 and Tempur-Pedic partnered together to donate mattresses to qualified nonprofit across the country.

Quick Facts – Tempur-Pedic Product Donation Program:

• 78 Truckloads were placed to 66 different nonprofits • More than 33,000 individuals were served by Tempur-Pedic

mattresses in 2011 • So far in 2012, we have distributed 31 truckloads, 3901 mattresses to

29 groups. • Total FMV of products donated in 2011 equals approximately $8.7

million

“We thank you for the gift of Tempur-Pedic mattresses for use in the Oak Street Residence Hall. As you might imagine, sleep is a valuable commodity for our students and we have had nothing but good feedback. Thank you for making this possible.” Leo E. Morton, Chancellor University of Missouri-Kansas City

best practices for donating product for disaster recovery efforts · 2020-01-06 · • more than...

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