best practices for blocking spam, moderating content with mollom
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Best Practices for Blocking Spam, Moderating Content With Mollom
Bryan HouseVP of Product MarketingAcquia
March 27th, 2013
Benjamin SchrauwenCo-founderMollom
Daniel KudweinLead EngineerMollom
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• Cutting-Edge Spam Blocking
• Simple Multi-site Moderation
• Social without Fear
Content Quality Assurance
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User-contributed content dominates the web and creates tremendous opportunity to harness the
value of public engagement.
The world is social
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Businesses need to harness the benefits…
Engage in open, user-driven discussionsSolicit product feedbackOffer real-time customer service
While protecting their content and brand.
Social is Required.
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However, being social also requires you to monitor and moderate to protect your brand.
Social can be scary.
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Forrester Quote Slide
“Unstructured data is akin to a Tower of Babel. Analyzing unstructured text, removing spam, evaluating sentiment, and accommodating multiple languages are all highly manual and
time-consuming and require painstaking efforts”
Forrester Research, Inc. report: “Three-Dimensional Brand Health: A Data Mashup,” May 2012
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Benjamin SchrauwenCo-founderMollom
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Mollom offers a complete solution.• Text analytics + CAPTCHA• Content Moderation Platform• Optional dedicated hardware• Statistics & insights• >99.97% accuracy• More than 2 billion spam
blocked(over 1 million each day)
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How it worksCMPMollom backendSite
form submission
compute spam score
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How it worksCMPMollom backendSite
form submission
compute spam score
decides for additional validation
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How it worksCMPMollom backendSite
form submission
compute spam score
generate captcha
decides for additional validation
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How it worksCMPMollom backendSite
form submission
compute spam score
generate captcha
decides for additional validation
serve captcha to end user
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How it worksCMPMollom backendSite
form submission
compute spam score
generate captcha
validate captcha
decides for additional validation
serve captcha to end user
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How it worksCMPMollom backendSite
form submission
compute spam score
generate captcha
validate captcha
decides for additional validation
serve captcha to end user
store submission
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How it worksCMPMollom backendSite
form submission
compute spam score
generate captcha
validate captcha
decides for additional validation
serve captcha to end user
store submission
moderate contentfrom many different sites
display in CMP
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How it worksCMPMollom backendSite
form submission
compute spam score
generate captcha
validate captcha
decides for additional validation
serve captcha to end user
store submission
remove from site callback
moderate contentfrom many different sites
display in CMP
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Mollom Content Moderation System• A single, unified interface to
moderate content across multiple web sites
• Easily configurable based on moderation preference
• Supports moderation team workflows
• Tracks moderation team and individual performance
• Streamline time spent moderating content, decrease moderation costs
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How it works
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How it works
tokenize
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How it works
tokenize 9/10score
classifier
0.1
0.9
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How it works
tokenize 9/10score
classifier
0.1
0.9
rescore 7/10
reputation
0.1
0.9
127.32.11.23
22.41.54.7
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How it works
tokenize 9/10score
classifier
0.1
0.9
rescore 7/10
reputation
0.1
0.9
127.32.11.23
22.41.54.7
hamspam unsure
0 0.3 0.6 1
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How it works
tokenize 9/10score
classifier
0.1
0.9
rescore 7/10
reputation
0.1
0.9
127.32.11.23
22.41.54.7
hamspam unsure
0 0.3 0.6 1
feedback from- CAPTCHA- moderators- external feeds
update
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Demonstration
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Mollom roadmap• Image moderation• Community moderation• Advanced statistics, including sentiment estimation• Outsourced moderation services• Clients for many more platforms
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Content Quality Assurance with Mollom
Embrace social without fear
Connect with customers
Protect brand reputation
Save time and money
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