APMG International Webinar

Best Practice for Business Analysts

in an Agile world

Friday 30 September 2016 | 13:00 BST (14:00 CEST)

Presenter: Dot Tudor, TCC Training & Consultancy

SUPPORTING WEBINAR RECORDING AVAILABLE AT:

WWW.APMG-INTERNATIONAL.COM/WEBINARS

Agenda

• Welcome & introduction

– Mark Constable, APMG International

• Best Practice for Business Analysts in an Agile world

– Dot Tudor

• Techincal Director at TCC

• AgileBA Handbook Lead Author

• Q&A

• Further information

• Close

About APMG International

• Global examination & accreditation institute

• Extensive portfolio of certification schemes aimed at

improving business processes, capability and results:-

– Project & Programme Management

– IT Governance, Service Management & Cyber Security

– Business Management & Change

• Examination Institute for the AXELOS Global Best Practice portfolio

(ITIL®, PRINCE2®, MSP®, etc)

• Work with key industry partners (e.g. AXELOS, DSDM, Change

Management Institute, CESG etc.) to promote best practice

• 400+ Accredited Training (ATOs) and Consulting (ACOs) organisations

• 12500+ exams per month

• Full details at www.APMG-International.com / www.apmg-cyber.com

Dot Tudor - Technical Director of TCC Ltd

• DSDM Professional/Trainer/Examiner/Author

• Agile Business Analysis Chief Examiner

• BCS Business Analyst

• Accredited Agile Coach, Scrum Trainer

• Agile Alliance, Agile Leadership Network

• Accredited Facilitator

• PRINCE2 Accredited Practitioner/Trainer

• ITIL Service Manager

• Fellow of the British Computer Society (FBCS)

Background to this Webinar

• An increasing numbers of organisations embrace agile

approaches for their projects

• Where does the business analyst fit in?

• Do the ways of working as an Agile business analyst need

to be different from those of the more traditional business

analyst?

• There is a need for clear and helpful guidance to support

business analysts operating in an Agile environment.

• 1 hour

• How is Agile Business

Analysis different?

• What’s in the Guidance?

• What are the

certifications available?

• Questions

Agenda for this Webinar

1. How is Agile Business Analysis different?

Is it just the same

old stuff, but

faster?

Do we stop documenting requirements now?

Is it just wild

and

undisciplined

Do we need

Business Analysts

at all now?

Is it just User Stories and Demos?

Why do we need a business analyst?

• Business analysis skills are critical in helping

organisations to achieve their business goals.

• They link business change projects with the real

reasons for the change and keep focus on this and

the benefits needed to justify the expenditure.

• By analysing the organisation’s needs, the

business analyst can facilitate appropriate, cost-

effective solutions to business problems.

• Value is what the

customer wants ...

• … and ONLY what the

customer wants

• Only the customer can

define what represents

value to them

What is Value?

Typical Business Analysis Skills

• Strategic analysis, modelling strategic themes and drivers

• Business capability modelling – modelling what the business does (conceptual activity models), as opposed to how it does it (physical process models)

• Process and value stream (value chain) mapping

• Skills and competency mapping

• Process re-definition / re-engineering

• Data definition and events identification

• Facilitation between different business and technical disciplines

• Requirements engineering

• Discovery and definition of cost-effective, valuable solutions to business needs

Agile Business Analysis is about … (1)

• Agile business analysis is about increasing the speed and

frequency of delivery of business value to stakeholders

Agile Business Analysis is about … (2)

• Emphasis on collaboration and empowerment of the right

stakeholders to target delivery of maximum value.

Agile Business Analysis is about …(3)

• Agile approaches also value learning throughout the

process and an evolutionary approach to requirements

specification and fulfilment.

2. What’s in the Guidance?

A Quick Summary of Handbook Content

The Agile Approach

Agilemanifesto.org2001, reviewed 2011

The Structure of DSDM Agile Project Framework

The DSDM Team Roles

Business Interests

Solution/Technical Interests

Management Interests

Process Interests

Project Variables

The Philosophy of DSDM

• Best business value emerges when

projects are:

– aligned to clear business goals

– deliver frequently and

– involve the collaboration of motivated and empowered

people

The 8 Principles

Focus on the Business Need

Deliver on Time

Collaborate

Never Compromise Quality

Build Incrementally from Firm Foundations

Develop Iteratively

Communicate Continuously and Clearly

Demonstrate Control

DSDM Process - Agile BA Involvement

Agile Delivery - Agile BA Involvement

DSDM Products Overview

DSDM - 5 Key Practices

• Workshops

• MoSCoW Prioritisation

• Modelling

• Iterative Development

• Timeboxing

AgileBAadds

more!

MoSCoW

• M - M ust Have

• S - S hould Have

• C - C ould Have

• W - W on’t Have this time

The Kano Model

REALITY

(Customer

Expectation)

Delighters / Exciters

Satisfiers

Dissatisfiers

WANT

WOW

WILL

0%

+ve

100%

-ve

PERCEPTION

(Customer Satisfaction)

After: Professor Noriaki Kano 1980

Inside the project or change …

• User Story

• Story Mapping

• Business Process Diagrams (Swim Lanes)

• Business Domain model

• Customer Journey

• Specification by Example

• Context Diagram

• Impact Mapping

• Use Cases

The world outside of a project …

PROBLEMTop 3 problems your idea will solve

SOLUTIONTop 3 features

UNIQUE VALUE PROPOSITIONSingle clear message - why your product is different and worth buying

UNFAIRADVANTAGEWhat can’t be easily bought or copied about your idea

CUSTOMER SEGMENTSTarget customer groups

METRICSKey measures of the features

CHANNELSThe ways you get your product to customers

COSTSKey elements of cost, production,marketing etc.

REVENUE STREAMSInvestment appraisal – How does the ROI occur, when and how much?

• Lean Canvas

• Product Vision Box

• Balanced Business Scorecard

• SWOT / TOWS

• MOST

• PESTLE

• Porter’s 5 Forces

• Value Chain

• Resource Audit

• McKinsey 7S

What’s on the Product Box?

McKinsey 7S Model

S

S

S

SS

S

S

Structure of the Business Organisation

The Holistic View of the Business

End to End

Finance Sales Marketing Despatch

Management

BAEnd to end processes and Value Chain

Process Improvement

AS IS TO BE

WHAT

WHEN

WHERE

HOW

WHO

WHY

WHAT

WHY

The Gap

The Requirement Lifecycle

Elicitation

•Facilitated Workshops

•Model-building

•Interviews

•Observation

•Scenarios

•Prototypes

Analysis

•Realistic?

•Ambiguous?

•Combined Requirements?

•Aligned with Business?

•User Stories

•Use Cases

•Story Mapping

•Role Plays

Validation

•Prototypes

•Demonstrations

•Hands-on Usability Sessions

•Reviews

•Models and diagrams

•Acceptance Criteria and testing

Management Traceability, Stability, Change Management

The AgileBA Handbook

Training and certification

AgileBA Training & Certification

• Foundation Level Exams launched June 2015,

Accredited Training plus Handbook of guidance

• Foundation Exams

• Practitioner Level Exams launched April 2016

• Complementary to Agile Project management

(AgilePM)

Target Audience

• Business Analysts

• Project Managers with business analysis

responsibilities

• Agile developers with analysis responsibilities

• Change Analysts

• Systems Analysts requiring both a business and

Agile perspective for project work

• Scrum Product Owners/Product Managers

• Measures candidate knowledge

of the Agile Business Analysis

guidance

• Multiple choice

• 45 minutes duration

• 50 questions

• 50% (25 marks) required to pass

• Closed Book

• Pre-requisite for Practitioner

level

AgileBA Foundation Exam

• Measures candidate knowledge and

understanding of the Agile Business

Analysis guidance and ability to apply

and tailor it to a given scenario situation

• 4 Questions (20 question items/marks

each)

• 150 minutes duration (no additional

reading time)

• 50% (40 marks out of 80) required to

pass

– Trainer pass mark 66% (53 marks

out of 80)

• Open Book (Agile Business Analysis

Handbook only)

AgileBA Practitioner Exam

41

Syllabus Areas

Syllabus Area Code Syllabus Area Title ChaptersBF Business Analysis

Fundamentals1,2

SO Strategy and Organisation

3,4

PR Practices 7,8,9

RQ Requirements 5,6,10,11

• This qualification gives

the tools to take an agile

approach to Business

Analysis

• The only framework

worldwide to give

comprehensive guidance

and a qualification for the

Agile Business Analyst

Summary

• When: 5-6 October 2016

• What: Conference & Exhibition

Provides a single forum for everyone interested in the

effective application of Agile.

• Where: Bishopsgate, London, UK

• Website: www.agileconference.org

Organised by:

Further information

• APMG International:

www.apmg-international.com

@APMG_Inter

company/apmg-international

• Dot / TCC:

www.tcc-net.com

@tccltd / @dottudor

• AgileBA training & certification scheme:

www.apmg-international.com/AgileBA

• AgileBA Handbook:

www.apmg-businessbooks.com