best of taiwan - sample store · to ecommerce site • seo: page 1 of google • influencers reach:...

BEST OF TAIWAN CASE STUDY:

BRAND AWARENESS AND SAMPLING FOR TAIWAN PRODUCTS

JUNE – JULY 2018

samplestore.com samplestore @samplestore Sample Store

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1. Building

Awareness

2. Content

Marketing

3. Product

Launch On Sample Store

4. Post

Campaign Highlights

5. Sale of Retail

Sized Products

SEEDING WITH

INFLUENCERS

• Star Influencers

• Instagrammers

• Ambassadors

CONTENT FROM OUR

EXPERTS & TEAM

• In-house Editor

• Video production

• EDMs

• Social Media Blurbs

VIA PRODUCT LISTING

• SampleStore.com

VIA MEMBERS’

REVIEWS, STATISTICS

• Demographics of

members

• Sentiments of product

VIA “SHOP”

• Option for

consignment mode or

redirection to existing

platform

Campaign Methodology For Taiwan Brands

Confidential

https://www.youtube.com/watch?v=dLFt0Kk7yO0

Video Content ft. Beauty Expert for Taiwan Brands

https://www.youtube.com/watch?v=dLFt0Kk7yO0

Confidential

Product Launch On Sample Store

Date Launched Product Quantity of Samples Reviews

1 4 June 2018 Unicorn 1,000 424

2 18 June 2018 Aromase 1,000 531

3 3 July 2018 3:15PM 1,000 546

4 10 July 2018 I-Mei 1,000 537

No. of Samples Redeemed and Reviews Collected

1. Building

Awareness

2. Content

Marketing

3. Product

Launch On Sample Store

4. Post

Campaign Highlights

5. Sale of Retail

Sized Products

SEEDING WITH

INFLUENCERS

• Star Influencers

• Instagrammers

• Ambassadors

CONTENT FROM OUR

EXPERTS & TEAM

• In-house Editor

• Video production

• EDMs

• Social Media Blurbs

VIA PRODUCT LISTING

• SampleStore.com

VIA MEMBERS’

REVIEWS, STATISTICS

• Demographics of

members

• Sentiments of product

VIA “SHOP”

• Option for

consignment mode or

redirection to existing

platform

Total Reach for Taiwan Brands

TOTAL REACH: 807,838

BRAND PERFORMANCE


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BRAND PERFORMANCE


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1. Unicorn Skincare

2. Aromase

3. I-Mei

4. 3:15PM


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BRAND PERFORMANCE

UNICORN SKINCARE BUTTOCKS LIFT MASK

https://www.samplestore.com/unicorn-skincare-buttocks-lift-mask.html

Confidential

Campaign Results:

• Date Launched: 4 June 2018

• Samples Redeemed: 1,000

• Reviews Collected: 424

• Best Product Sentiment:

63.6% finds it moisturizing

and hydrating

• Rated excellent: 76.7% (4* &

5* ratings)

• Interest to purchase: 97 clicks

to ecommerce site

• SEO: Page 1 of Google

• Influencers reach: 18,280

Billboard – 4 June 2018 Product Listing – 4 June 2018

Editorial – 4 June 2018 Product page – 4 June 2018

Facebook – 4 June 2018 Instagram – 4 June 2018 IG Story – 4 June IG Story – 4 June Facebook – 6 June 2018

Best Review Contest– 13 June 2018

Unicorn Skincare launched on 4 June 2018 on SampleStore.com Unicorn Skincare


Confidential

No. Positive Reviews

1 After trying can feel the buttock more firm and moist. Great product for weekend beauty up at home.

2 Interesting product. Will be interested to continue using if it's not pricy.

3 My skin became more moisturised and hydrating. A good product as it improves skin elasticity. Will purchase more.

4 I like the mask it moisture to my skin 5 Give a firmer , moisturizing and rejuvenating sensation on one's buttock that is worth purchasing it from retail store.

6 a little awkward to use. had a good laugh while i put it on. smoothens my butt nicely.

7 Mosturise, firms, diminishes fine lines... perfect for the buttocks!

8 Never thought my butt would need a mask too! Has a little eczema rashes on one side of my butt cheek, the mask didnt make my skin feels irritated, feels very moisturizing as well

9 This is the first time trying out such masks. I can see the suppleness of my butt and lifting effect after usage. It was a pleasant experience.

10 My wife likes what she sees after I tried the product. Think its a confidence booster and effective product!

No. Negative Reviews

1 Unfortunately I didn't really notice any big improvements after 1 use but interesting product nevertheless

2 It doesn't really lift after one use but it definitely moisturizes!

3 Feels good and chilling to have something like this on a hot weather. Butt feels smooth after, but not too much seen on forming, perhaps needs more frequent application

4 After trying it, my skin feels moisturised and smooth. Finds it expensive.

5 A weird product to me. Difficult to apply on your own.

Most members say product is moisturizing and makes buttocks firmer and supple.

Campaign Results:






and hydrating


5* ratings)


to ecommerce site



Unicorn Skincare


Confidential

76.7% of members rated Unicorn Skincare excellent (above 4 stars). Unicorn Skincare

Campaign Results:






and hydrating


5* ratings)


to ecommerce site




Confidential

97 people expressed interest in buying the mask after trying.

URL: https://unicornskincare.com/en/product/buttocks-lift-mask-box

Unicorn Skincare

Campaign Results:






and hydrating


5* ratings)


to ecommerce site



Others


Confidential

Influencers’ reviews garnered 18,280 views from their followers.

Total reach: 18,280

Unicorn Skincare

Campaign Results:






and hydrating


5* ratings)


to ecommerce site




Confidential

Sample Store’s campaign rocketed Unicorn Skincare to the 1st page on Google search results.

Unicorn Skincare

Campaign Results:






and hydrating


5* ratings)


to ecommerce site



• Sample Store’s content on

Unicorn Skincare Buttocks Lift

Mask appeared on the first

page of Google search results

for search term “Unicorn

Skincare Buttocks Mask” after

its launch on 4 June from 11

June to 10 August 2018.


Confidential

Sample Store’s verdict?

“UNICORN SKINCARE Buttocks Lift Mask is an interesting product that has garnered

positive reviews from Sample Store members who have tried the sample. Most members

find it moisturizing and hydrating, and helps to keep their buttocks firm and supple. We

also see members expressing interest to buy the product for their next usage. A good-to-

have product to improve skin elasticity for your buttocks!”

Unicorn Skincare

Campaign Results:






and hydrating


5* ratings)


to ecommerce site



Back to home



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BRAND PERFORMANCE AROMASE 5α JUNIPER SCALP PURIFYING

LIQUID SHAMPOO 2%

https://www.samplestore.com/aromase-5-juniper-scalp-purifying-liquid-shampoo-2-80ml.html










Confidential

Aromase launched on 18 June 2018 on SampleStore.com Aromase

Billboard – 18 June 2018 Product Listing – 18 June 2018 Product Page – 18 June 2018 Editorial – 18 June 2018

IG blurb: 18 June 2018 Facebook :18 June 2018 IG Story :18 June 2018

Best Review Contest -26 June 2018

FB for editorial – 20 June 2018 IG Story

Campaign Results:





46.2% finds that it’s deep

cleansing and feels refreshing

after use.


5* ratings)

• Interest to purchase: 335

clicks to ecommerce site





Confidential

Most members say product helps in deep cleansing and feels refreshing after use. No. Positive Reviews

1 Great product, i feels that the scalp had a deep cleansing and refreshing after used. 2 It's very refreshing, control oil on scalps and clean the scalps thoroughly

3 Will like to purchase the full size product! Is very refreshing and good for scalp 4 I like the smell of this product, will purchase it for future use 5 This product is suitable for my hair. After trying the sample, I will definitely buy this for myself.

6 Able to cleanse my scalp well and after rinising, feel fresh and good. 7 It is really nice and feels good on hair, just that I need to use a lot because my hair is very thick

8 feels good after using the product. will consider purchasing it for long time usage

9 after trying this, I think my dandruff have been reduced. i think its really effective

10 Good to receive a retail size sample. After wash, the scalp feels cleansed.


1 It is really liquid-y so it can get messy if caution and practice is not applied. It is interesting that it can still foam a little when applied directly onto the scalp. It feels refreshing when rinsing off but too drying that hair can come off, wouldn't buy to lose my hair.

2 this product cleans well, but it's a hassle to have an extra step in hair washing

3 The minty texture is refreshing on the scalp and i liked its scent. I found it a little drying on the hair.

4 Acid based is too much. Don't feel comfortable after 1st wash..

5 Foams and cleanses well with a minty, refreshing feeling after rinsing. However it is a tad bit too drying for me. Might be more suited for those with oily scalp.

Aromase

Campaign Results:







after use.


5* ratings)







Confidential

87.4% of members rated Aromase excellent (above 4 stars). Aromase

Campaign Results:







after use.


5* ratings)







Confidential

335 people expressed interest in buying the shampoo after trying. Aromase

Campaign Results:







after use.


5* ratings)





Others



Confidential

Influencers’ reviews garnered 19,922 views from their followers. Aromase

Campaign Results:







after use.


5* ratings)







Confidential

Sample Store’s campaign rocketed Aromase to the 1st page on Google search results.

Aromase

Campaign Results:







after use.


5* ratings)






AROMASE 5α Juniper Scalp

Purifying Liquid Shampoo

appeared on the first page of

Google search results for

search term “Aromase 5α

Juniper Scalp” after its launch

on 18 June from 25 June to 24

August 2018.



Confidential


“AROMASE 5α Juniper Scalp Purifying Liquid Shampoo is a haircare product

that has garnered positive reviews from Sample Store members who have tried

the sample. Most members find that it is deep cleaning and feels refreshing after

use. We also see members expressing interest to buy the product for their next

usage. A good-to-have haircare product for hair revitalization!”

Aromase

Campaign Results:







after use.


5* ratings)





Back to home




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BRAND PERFORMANCE I-MEI PUFF (MILK)

https://www.samplestore.com/redeem/exclusives/best-of-taiwan-2/i-mei-puff-milk.html



Confidential

I-Mei Puff launched on 10 July 2018 on SampleStore.com

Campaign Results:

• Date Launched: 10 July 2018




46.4% find that it is tasty and

perfect as snacks

• Rated excellent: 88.03% (4*

& 5* ratings)



i-Mei Puff

FB for editorial - 12 July 2018

Billboard – 10 July 2018 Product Listing – 10 July 2018

Product Page – 10 July 2018 Editorial – 9 July 2018 Best Review Contest

IG blurb – 11 July 2018 Facebook – 10 July 2018

IG Story





Confidential

Most members say product is tasty and perfect as snacks No. Positive Reviews

1 Taste even better when put in fridge. Suitable for children and adults,

2

It taste just like the real cream puff, its crunchy and the creamy milk filling taste great too!! It comes in perfect snack bites and the only downside thing is I wish it comes in bigger size lol!! Need to get more of this!!!

3 Puff taste great and inside is creamy love it so much. 4 Very nice snack. So crispy and sweet. Small puffs with tasty cream filling. Will buy. 5 Never eat such a nice and sweet product product form Taiwan before. This product is surprisingly good.

6 After trying this product,I really liked it as a snack and it tasted nice and sweet.Strongly recommended. 7 The mini puffs r crunchy n smells good. It would be awesome if the sweetness of the fillings r reduced by 30%

8 My kids really love the sweetness of the creamy, cruchiness puff.

9 Good product and nice to eat. It comes with smooth creamy. I like it so much.

10 Good Puff and sure it will be the best selling products. It comes with smooth creamy filling. Everyone will like it.


1 The puff is crunchy. However, can only manage to eat a few at one time because the snacks are a little too sweet.

2 Taste even better when put in fridge but too tiny for adult and cream too little. Good thing is can finished whole pack at one go.

3 this product is great and amazing will highly recommend to all my friend and family and everyone this taste good and great and the aroma is amazing to i love it a lot and will buy from outside and no sweet dont need add milk and sugar and its new taste from the past time i taste before

4 Much too sweet for our taste. Best to go with black coffee with no sugar to even out the sweetness.

5 Creamy milky cream from within, crunchy bite from outside. Sweet toothed people might like it. Size of per piece is slightly bigger than a singapore 50cent coin.

Campaign Results:






perfect as snacks


& 5* ratings)



i-Mei Puff





Confidential

88.03% of members rated I-Mei Puff excellent (above 4 stars).

Campaign Results:






perfect as snacks


& 5* ratings)



i-Mei Puff





Confidential


Campaign Results:






perfect as snacks


& 5* ratings)



i-Mei Puff





Confidential

Sample Store’s campaign rocketed I-MEI Puff to the 1st page on Google search results. • Sample Store’s content on I-

MEI Puff appeared on the first

page of Google search results

for search term “I-MEI Puff”

after its launch on 10 July from

17 July to 25 August 2018.

Campaign Results:






perfect as snacks


& 5* ratings)



i-Mei Puff





Confidential


“I-MEI Puff (Milk) is a snack that has garnered positive reviews from Sample

Store members who have tried the sample. Most members find that it is tasty and

perfect as snacks. A good-to-have product for a light snack!”

Campaign Results:






perfect as snacks


& 5* ratings)



i-Mei Puff

Back to home






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BRAND PERFORMANCE 3:15PM ORIGINAL MILK TEA

https://www.samplestore.com/redeem/exclusives/best-of-taiwan-2/3-15pm-original-milk-tea.html

Confidential

3:15PM launched on 3 July 2018 on SampleStore.com

Campaign Results:






fragrant


5* ratings)



3:15PM

FB for editorial - 4 July 2018

Billboard – 3 July 2018 Product Listing – 3 July 2018 Product Page – 3 July 2018 Editorial – 3 July 2018 Best Review Contest

IG blurb – 3 July 2018 Facebook – 3 July 2018

IG Story


https://www.samplestore.com/igiban-hydrcolloid-acne-pad.html

Confidential

Most members say product is tasty and fragrant No. Positive Reviews

1 Tried the hot version and it taste good. I leave the tea bag in the cup for a longer period so that the milk tea doesn't taste too sweet.

2 interesting milk tea, you can have it either cold or hot, up to your preference. easy and convenient to prepare. it smells aromatic and most importantly it tastes great too! LOVE IT!!

3 It is very creamy and balance. Not too sweet and you don't have to add in any sugar to it. 4 Not bad for a quick perk me up when you are craving for milk tea. A little too sweet for my liking but should be perfect if it is cold. 5 Taste just nice, not too sweet.. will likely buy in stores

6 The tea bag was really convenient to get your drink ready! There is the subtle tea taste and it is not too sweet. Should add less water if you like it thicker!

7 Nice and convenient tea bags. Can't get enough. Will definitely look out for them at retail stores.

8 Liked the fragrance and taste of this tea. But would have preferred to add own milk and sugar

9 First time trying this product and I like the milk tea taste. Packaging convenient for office period to drink!

10 Very nice flavour, creamy and not too sweet. Nicely packaged as well.


1 The worse tea I have never drank till now. There isn't any tea taste even after following the instructions given on the package. All I could could taste was some wired kind of dilutive milk substance.... Not to sure is it just me or others have encountered this issue too... :S

2 Tea is sweet with too much milk and not enough tea. Would prefer it the order way.

3 Excited to try, after tried the hot version - Too much milk in the product and could hardly taste much tea even leave it for more then 5 minutes. Proportion of milk to tea is too high therefore I add some Milo Powder.

4 Excited to try but think proportion of milk to tea is too high. Almost white colour. Too milky even for a milk tea.

5 The tea tastes very bland, the tastes of the milk and tea are both not flavourful enough.

Campaign Results:






fragrant


5* ratings)



3:15PM



Confidential

74.4% of members rated 3:15PM excellent (above 4 stars).

Campaign Results:






fragrant


5* ratings)



3:15PM



Confidential


Campaign Results:






fragrant


5* ratings)



3:15PM



Confidential

Sample Store’s campaign rocketed 3:15PM to the 1st page on Google search results.


3:15PM Original Milk Tea

appeared on the first page of

Google search results for

search term “3:!5PM Milk Tea”

after its launch on 3 July from

10 July to 25 August 2018.

Campaign Results:






fragrant


5* ratings)



3:15PM



Confidential


“3:15PM Original Milk Tea is tea product that has garnered positive reviews from

Sample Store members who have tried the sample. Most members find that it is

tasty and fragrant. A good-to-have product to satisfy that urge for Taiwanese Milk

Tea!”

Campaign Results:






fragrant


5* ratings)



3:15PM

Back to home



Thank You

best of taiwan - sample store · to ecommerce site • seo: page 1 of google • influencers reach:...

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