berlin – city of design · 2011. 4. 18. · range of design-oriented education in berlin. close...
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Creative potential for the future 1
Design from Berlin – Trendsetting,international and awarded 4
Not only for experts –Trade fairs and showrooms 10
From photographic art to industrial design – Museums and exhibitions in Berlin 14
Networking and support –Berlin Creative Industries Initiative 18
Berlin is one of the up-and-coming Euro-pean cities in many different fields ofdesign.This fact was recently acknowledgedwhen Berlin was appointed a UNESCO“City of Design” and thus admitted intothe worldwide operating Creative CitiesNetwork. In contrast to established designmetropolises, such as Paris, Milan or Lon-don, the inspiring nature of Berlin is basedon an atmosphere of transformation, pro-gress and constant change. Futuristicarchitecture meets functional residentialbuildings, and re-established industrialareas contrast luxury shopping streets. Theantagonistic coexistence of countlesssmall studios and agencies, large businessand design-oriented shopping centresdistinguishes the German capital fromother cities. Berlin symbolises creativityand attracts creative crowds from all overthe world. Designers, fashion creators,photographers and architects all benefitfrom favourable office rents, low costs ofliving, synergetic networks and an enthu-siastic design audience. In addition, Berlin
offers a great variety of educational andcareer training opportunities.Last, but not least, Berlin’s more than 1,300designers make the city the designer cap-ital of Germany. Many new companies joined over the last few years. In order tobenefit from this creative atmosphere,even large enterprises, such as Volkswa-gen AG, have transferred their designdepartments to the region.Fashion design, graphic design and mediadesign often merge with product and fur-niture design. Such synergetic develop-ments are represented by companies likeMetaDesign, ART+COM, Plex and Moni-teurs.Berlin is connecting design and manufac-turing of products with the developmentof marketing strategies, the discovering ofniches and trendsetting innovations. Withan overall turnover of € 1.4 billion, thedesign industry has become an importantfactor in Berlin’s economy.
Harald Wolf, Senator for Economics,Labour and Women’s Issues
Berlin – City of Design
D esign from Berlin
Four Art Universities and numerous pri-vately funded institutions offer a widerange of design-oriented education inBerlin. Close relations with other institu-tions from around the world have cre-ated an excellent basis for exchangeprograms and further international cooperation. In Berlin, approximately6,500 students are educated in FashionDesign, Product Design, Communica-tion Design and Photography. Followingthe completion of their studies, manystudents remain here and contribute tothe city’s creative potential.
University of the Arts (UdK)UdK offers the widest range of artisticstudy courses in Germany, for examplein Experimental Media, Fashion Design,Product Design, Fine Arts and Architec-ture. Its focus on international exchangeis represented by more than one hundred cooperations and partner-ships. Over the last few years, many dif-ferent projects were initiated by theUdK. They established the advertisingagency “Töchter & Söhne”, launched thecommunication platform “designtransfer”and organise an annual advertisingconference.
www.udk-berlin.de
Technical University Berlin (TUB)Fifty courses of studies and more than30,000 students make the TU one of thebiggest technological universities inGermany. Its outstanding internationalreputation is marked by the fact that20% of the student population comesfrom abroad. Many famous architectshave graduated here, among themHans Poelzig, Heinrich Tessenow, GustavOelsner, Bruno Taut and Frei Otto.
www.tu-berlin.de
University of Applied Sciences(FHTW)FHTW is Berlin’s biggest and most di-verse university for applied sciences. Ittrains 9,000 students in 40 differentfields such as Technology, InformationTechnology, Economics, Cultural Studiesand Design. Around 700 students areenrolled in creative subjects, such asClothing Design, Communication Designand Museum Studies. The organisationof exhibitions and fashion shows as wellas the design of products and fashioncollections are important componentsof the school’s educational program.
www.fhtw-berlin.de
Berlin School of Art and DesignThe School of Art and Design has 560students, of which 15% come from
abroad. It offers courses in the depart-ments Communication Design, FashionDesign, Product Design, Textile/SpaceDesign, Architecture and others. Besidesnumerous exhibitions, fashion showsand student participation in trade fairs,the school also organises exchangeprograms with numerous partner uni-versities.
www.kh-berlin.de
International School of FashionEsmodEsmod features a large network of fashion colleges worldwide. Close co-operations with fashion professionals inGermany and abroad provide practicalexperience. Preparatory training in busi-ness management is another importantpart of the program. Every year, an
UdK
Creative NewcomersUniversities and private educational institutions
students for the global market and tocombine creativity with managementskills as a foundation for future entre-preneurs.
international jury assesses the diplomaspresented at a big fashion show.
www.esmod.de
BEST-Sabel-Vocational School ofDesignThis private vocational school trainsstudents to become state-certified photographers, graphic and fashiondesigners. At the end of the three-year-long studies, graduates have acquiredartistic and technical skills as well as linguistic proficiency and basic know-ledge of business management. In addition, instructions include practiceoriented projects with business andinstitutions.
www.best-sabel.de
Lette Foundation BerlinLette Foundation Berlin offers three-year-long studies in Photography, GraphicDesign and Fashion Design. It has 1,100trainees, of which 270 are educated indesign-related areas. From their thirdsemester, trainees acquire practicalknow-how through competitions andcooperative projects, for example,photographic documentaries, fashionshows and the creation of corporatedesigns.
www.lette-verein.de
Institute for Fashion StrategiesStarting in October 2006, IFS BERLINoffers one-year postgraduate programsin Fashion Marketing, Fashion Journal-ism and Communication, Smart Tex-tiles/Innovative Technologies and Global Fashion Law. It focuses on practical experience and workshopswith business. The goal is to prepare
Lette Foundation Berlin
Esmod
BEST-Sabel-Vocational Schoolof Design
Number of students in design-related courses 2004/05
Field Number of students M F
Architecture 3,148 1,754 1,394
Business Communication 1,219 466 753
Media and
Communication Design 795 380 415
Fashion Design/Clothing Design
Textile Design 503 35 468
Industrial Design/Product Design 392 170 222
Textile and Clothing Technology 220 22 198
Art in Context 103 26 77
Design Technology/
Interdisciplinary Design 68 17 51
Total 6,448 2,870 3,578
www.30paarhaen.de
www.osz-bekleidung-mode.de
www.mediadesign.de
www.design-akademie-berlin.de
Silvia Kadolsky, Esmod:
“The design location Berlin is distin-
guished by its genuineness and the
internationality of the population.
They do not hesitate to visualise
creativity and to spread its seeds all
over the world.”
Alexander Bretz, IFS
“There are two kinds of creative
people in the world, one already
living in Berlin, the other at least
intending to do so ... Berlin is a city
of tolerance and multiplicity, a city
of many tongues and opinions. Can
one imagine a better nutrition for
creativity and creative people.”
Berlin. Heine is professor for Experimen-tal Design at the Berlin University of theArts and also a leading member of theGerman Council for Design. His workincludes numerous furniture creationsand the design of Leica cameras.Heine/Lenz/Zizka has received manyawards (ADC Award, IF Product DesignAward, TDC New York and others).
www.hlz.de
Vogt & WeizeneggerOliver Vogt and Hermann Weizeneggerhave been a creative duo since 1993.Besides commissions in the fields ofgraphic design, industrial design andinterior design, they also initiated “DieImaginäre Manufaktur” (DIM) and theDESIGNMAI-Festival in Berlin. They in-vited designers to participate in theredesign of the official Berlin bannerand created a beach towel with unusualqualities of a communication medium.Their “Factory of the Future” is thehome of the SINTERSTUHL production.Each chair is a digital and unique prod-uct, that is, individually adjustable tocustomer demands.
www.vogtweizenegger.de
e27Tim Brauns, Fax Quintus und HendrikGackstatter are e27. Since 1993, theyfollow the interdisciplinary approach of“network design”. Products are based onthe idea of “re-framings”, meaning theintegration of the old into new contextsor the inversion of contexts. Their port-folio features many different projects,from the swing-blanket “re-cover” to thedevelopment of the corporate designfor the German Motion Picture Awards.The members of e27 also hold teachingpositions in Berlin and elsewhere.
www.e27.de
Berlin is the home of 6,000 visual artists,2,700 architects, 400 photographersand 1,300 design studios in the fields offashion design, product design, furni-ture design and communication design.Without claiming to be exhaustive, thefollowing introduces some internation-ally successful individuals and com-panies.
Werner AisslingerWerner Aisslinger studied design at University of the Arts in Berlin. He workedfor Ron Arad and Jasper Morrisson inLondon before joining Michele DeLucchi in Milan. Since 1993, Aisslingerruns a studio in Berlin. He has receivedmany national and international awardsfor his work. His shelf (Porro) receivedthe Federal Award for Product Design.His “Juli”-Chair (Cappellini) has beenexhibited at the Museum of Modern Art in New York since 1998. Objects of his Gelfurniture Collection (Zanotta) canbe found at the Vitra Design Museum in Weil and also at the New YorkMetropolitan Museum. His latest projectis the Loftcube – a mobile living spaceunit designed for flat roofs.
www.aisslinger.de
Albrecht and Beate EckeThe all-rounder Ecke was born inCalbe/Saale in 1955. He studied Cyber-netics in Magdeburg and IndustrialDesign in Berlin. In 1988, Ecke and hiswife Beate founded Ecke:Design andlater opened a branch of the businessnear Berlin. They have specialised inclassic and interactive informationdesign, exhibition architecture andpublic space design (e. g. lantern”Fritz”). Besides numerous other awards,he has received the IF-Design-Award.
www.eckedesign.de
Achim HeineProduct designer Achim Heine is one ofthe owners of the design companyHeine/Lenz/Zizka. It was founded in1998 and has branches in Frankfurt and
Werner Aisslinger
Vogt & Weizenegger
Role Models and PacemakersDesigners and design companies from Berlin
Fuchs & FunkeWilm Fuchs and Kai Funke graduatedfrom University of the Arts in 2001. Theyfounded their own business focusingon product design, interior design andexhibition design.Their credo is: "We areinterested in the world of objects, thatis, tangible things that surround us andthat cross our paths every day.”
www.fuchs-funke.de
MetrofarmConcrete is the key material for MortenMeldgaard and his colleagues at Metro-farm. The three designers create every-day furniture, such as concrete chairs,with a weight of more than 100 kg.Their most famous object is the fullyfunctional DJ deck made of concrete.Metrofarm not only participates inEuropean design fairs, but it is also wellknown in Asia.
www.metrofarm.net
WunschforscherBlasius Osko and Oliver Deichmann callthemselves „desire explorers“.The two“scientists in the service of unfulfilledwishes” cause sensations with extraor-dinary designs produced in Osko’shome country Poland. A cooperationwith Blindenanstalt DIM – Germany’sAssociation of the Blind – resulted inthe prototype of a gigantic fall leaf tolie on.“Big Leaf” is made of willow woodand was exhibited at “Tendence 2002”and the “Interieur Biennale” inKortrijk/Belgium.
www.wunschforscher.de
MartiniMeyerSince 1999 Alexandra Martini and Hen-rike Meyer are working in the areas ofinteriors, industrial design and commu-nication. They gained internationalattention by the upgrading of the post-production company “Das Werk”and the
designing of reception-areas. At Daim-lerChrysler the check-in desk visualizesthe concept of motion, illustrating mainissues of the brand. The separation of furniture and space is abolished creating a modern work environment.Recently both are working on projectswith elmarflötotto and Sedus.
www.martinimeyer.com
Jerszy & Grit SeymourJerszy Seymour was born in Berlin in1968 but he mostly grew up in London.Then he lived and worked in Milan andnow runs a studio on Münzstrasse inBerlin. The product and furniture de-signer is well-known for his humorouscreations and innovative applications ofmaterials. Jerszy and Grit Seymour alsodesign fashion. Their collection “Tape”entirely lacks seams, zippers and but-tons – the clothes are held together byadhesive tape only.
www.jerszyseymour.com
Albrecht Ecke
Achim Heine
e27
Wunschforscher
Alexandra Martini, Martini Meyer
“Good Design is a professional
attitude. Good design has a concept.
Good design thinks and implies an
onward movement, considering
aspects such as functionality, aes-
thetics, tradition, processes and cul-
tural context.”
Grit Seymour (UdK)
“Berlin at the moment is one of the
most creative flexible and constantly
moving capitals, here the rules
are still in the make and everything
seems possible. Music, Art and
Fashion merge on all levels.”
ic! berlinic! glasses attract attention with extra-ordinary design and the patented screwless spring hinge-clasp-system.Customers love them because they aremade of feather light, ultra-flexiblesheet metal. The result: 80,000 soldpairs worldwide every year. The busi-ness employs more than 50 staff mem-bers in its production and sales depart-ments in Berlin.
www.ic-berlin.de
MYKITAMYKITA is the creation of Philipp Haff-man and Harald Gottschling – twoinnovative designers well-known fortheir creativity and sensibility for extrava-gant forms. Their first collection of glasses was presented at the eyeglassesfair SILMO in Paris in 2004. MYKITA Berlin has a staff of about 20 peopleemployed in design, production andsales. MYKITA glasses are made of extralightweight metal.
www.mykita.net
Sisi WasabiCarolin Sinemus and Zerlina von derBusche founded their fashion label in2004. Their creations have attractedattention in fashion capitals, such asLondon and Los Angeles. The specialcombination of traditional fabrics,modern cuts and innovative detailsresults in a surprising mixture of trad-itional costumes and street wear.“Gipfeltreffen”, their first collection, hasalready been sold all over the globe.Both designers graduated from the fashion school Esmod in Berlin.
www.sisiwasabi.com
SAI SOSAI SO means “put back together” andfeatures luxury clothing articles andaccessories inspired by Japanese fash-ion. All articles are made of antiquekimonos. The artistically patternedkimonos are transformed into skirts,dresses and shawls. The characteristicpatchwork design makes every item a
the most popular springboards in theprofessional world of fashion.
www.cneeon.de
Architekturbüro GraftArchitects Lars Krückeberg, ThomasWillemeit and Wolfram Putz graduatedtogether and founded an architect’soffice in Los Angeles, followed by branches in Berlin and Bejing. The portfolio does not only include housesfor Brad Pitt, the scenery for a musicvideo of Will Smith and works for DavidHickey, but also buildings in Peking,Florence, Las Vegas and Berlin. Theyhave also designed hotels, film sets andresidential buildings. In Berlin, they de-signed the Hotel Q. The often futuristicGraft style is distinguished by unusualmaterials, furniture that organicallygrows out of walls, and spectacular fallof the folds inside the rooms. Over thelast few years, the three architects havereceived numerous awards.
www.graftlab.com
Realities UnitedBrothers Jan and Tim Edler are RealitiesUnited. The two architects came to
unique creation. Finishing touches areapplied in Berlin. SAI SO collections aresold in Berlin, Munich, New York, Lon-don, Los Angeles and other cities.
www.sai-so.com
Kaviar GaucheJohanna Kühl and Alexandra Fischer-Roehler are the fashion designersbehind Kaviar Gauche. They met duringtheir studies at the International Schoolof Fashion Esmod. Their high-qualitycollections consisting of unrefinedmaterials and leather are sold world-wide. Many items can be ordered at theonline shop.
www.kaviargauche.com
c.neeonDesign newcomers Clara Kraetsch andDoreen Schulz, known as c.neeon, aregraduates of the Berlin School of Artand Design. Their label stands for ex-perimental designs, extensive patternsand unusual cuts. In the course of theirshort career, they already won thefamous award for the best collection atthe “20. Festival International de Modeet de Photographie“ in Hyéres, one of
Haeftling
SAI SO
Realities United
international fame with their “Architec-ture Tuning”. In 2003, they equipped theArt Hall in Graz with a “communicativedisplay skin”. It consists of standardindustrial fluorescent light tubes undertranslucent acrylic glass panels. Eachtube works as a “Mega-pixel”. Another oftheir appliances deals with problems ofcity people without a balcony: Theyinvented a lounger that may be extend-ed out of the window with the help of asteel arm.
www.realities–united.de
ART+COMART+COM was founded in 1988 bydesigners, scientists, artists and techni-cians. The company’s aim was to ex-plore interactive and media solutionsfor project applications. Since its begin-nings, the company has developedinnovative projects for international cli-ents from industry, research and theworld of culture. The projects are to befound on the internet, in museums,showrooms and trade fairs worldwide.Products range from websites, DVDsand PDA applications to interactive
ART+COM
Graft
installations. ART+COM has receivednumerous international awards. In Ber-lin, ART+COM employs a staff of morethan 50 people.
www.artcom.de
MetaDesignMetaDesign has been among the topEuropean branding agencies for morethan ten years. They offer strategicbrand development as well as designand implementing of complex corpor-ate identities and public appearances.MetaDesign has worked for Audi, VW,the Berlin Philharmonics and others. ItsBerlin headquarter employs a staff ofabout 190 employees. MetaDesignbranches can also be found in Zurichand San Francisco.
www.metadesign.de
Coordination BerlinCoordination Berlin is the joined work-force of the exhibition architects TilmanThürmer and Jochen Gringmuth withFlip Sellin – furniture and interior de-signer. They supply key locations of
Berlin’s creative scene with distinctiveinterior designs:TBWA Berlin, Berlinomatand Berlinomat Selection Lafayette toname a few. Coordination Berlin is anagency working for international clientsin fashion, art, design, corporate andculture. As a founding member of“create berlin” international exhibitionsare part of their portfolio.
www.coordination-berlin.de
Kaviar Gauche
Ulrike Mayer-Johanssen,MetaDesign:
“Good design has to unite aesthet-
ics, independence and functionality
at an equal level. Whether fashion
design, product design or communi-
cation design – not only the brains
but also the hearts of the people
have to be reached by it.”
Johanna Kühl & Alexandra Fischer-Roehler,Kaviar Gauche
“We see ourselves as part of a cul-
tural movement, which increasingly
contributes to the economic devel-
opment of Berlin. We do our part
in assuring the continued develop-
ment of this area and recognize
the importance of forging and
maintaining collaborations be-
tween the different economic and
cultural sectors.”
Create Berlin NetworkImportant business of Berlin-baseddesign have been united in this meta-network. The goal is to develop aninternationally recognised design cam-paign for Berlin and to strengthen thecity with local and international pro-jects. Among founding members arethe organisers of the DESIGNMAI-Festi-val, the Vitra Design Foundation, Ber-linomat, the International School of Fashion Esmod, the fashion fairsBread&Butter and Premium Exhibitionsas well as the agencies ART+COM, TriadBerlin, Plex, FTWild and many more.
www.create-berlin.de
DesigntransferDesigntransfer is based within theFaculty of Design at the University ofthe Arts as a platform for communica-tion between the university and thepublic, designtransfer presents currentdesignwork from students, organizesevents and acts as a cooperation-part-ner for external projects, workshopsand competitions. The fields of workshow a wide variety: product and fashion design, graphics and communi-cation as well as architecture – alwayswith the intention to show and discussvarious and ongoing views on design.
www.designtransfer.udk-berlin.de
United Designers NetworkThe network founded by Erik Spieker-mann has studios in Berlin, London and
San Francisco. Projects are run by de-signers with a minimum of 12 yearsexperience in complex design projects.They spent their time thinking, sket-ching, producing, rather than in mee-tings. They believe in talent, hard workand cooperation, not in hierarchies,titles or bureaucracy.
www.uniteddesigners.com
Deutscher WerkbundThe association was founded in 1907.Ever since the organisation has promotedthe idea of a new aesthetical quality forindustrial products. Eventually, the slo-gan “form follows function” became themotto of industrial design. The Werk-bund’s countless exhibitions and publi-cations have featured innovative desi-gns of everyday objects and thuscontributed to the popularization ofindustrial design. In 1972, the Werk-bundarchive became a museum focus-ing on everyday culture in the 20th century. 2007 will be a year of celebra-tions for the 100. anniversary.
www.deutscher-werkbund.de
DesignerdockThe employment agency, established in1997, connects graphic artists, art direct-ors, copywriters, project managers andevent managers with leading advertis-ing companies, multimedia and designagencies. Designerdock represents morethan 9,000 applicants from differentfields with various qualification, styles
There are numerous regional and inter-national networks for design, photogra-phy, architecture and fashion design inBerlin. Different institutions have estab-lished their networks, for example, theDESIGNMAI-Festival and the platformmedia.netdesign. Many events are or-ganised by the International Design Cen-ter Berlin (IDC). International architec-tural forums are regularly held by thefamous networks AEDES and GermanArchitecture Center (DAZ). Photographyis represented by large agencies, suchas Photography Now and Ostkreuz. Inaddition to well-established fashionand designer associations, the new andsuccessful communication platformRoundtable Design has been intro-duced over the last few months to build a network of networks.
Art Directors Club Germany (ADC)ADC connects leading creatives in thefields of writing, design, photographyand interactive media. Following theopening of its Berlin headquarter in2003, the ADC has predominantlyfocused on the representation of mem-
bers’ interests and the sponsorship ofyoungsters. In addition, the club’s publi-cations, lectures and workshops sup-port exchange and further education.The famous ADC Awards are presentedat an annual congress in Berlin.
www.adc.de
International Design Center (IDC)The IDC has more than 300 members. Itis a mediator between economy andculture, but also an international com-munication platform and service centerfor business, designers and consumers.The IDC connects market participantsand supports future business projects.It monitors trends, new technologiesand social developments, and is alsowell-known nationally and internation-ally for a great number of exhibitions. InAugust 2005, the IDC has moved to itsnew offices in the government districtof Berlin.
www.idz.de
IDC
Communication and CommerceNetworks of designers, photographers and architects
and special fields. The applicants’admission to the database and manyadvisory services are free of charge.More than 800 permanent jobs andhundreds of commissions have beenarranged since the founding of theagency.
www.designerdock.de
baukasten.berlinbaukasten.berlin represents variousbusiness and products. It utilises themanifold experiences of the initiators.Many ideas have already been realisedin books and games. With productssuch as Faltplatte, Plattenbauquartett,32 x berlin and Fernsehturmbuch, theupcoming designers have made it intobook stores and museum shops. Thenetwork’s strength lies in a personalidentification with carefully selectedsubjects and a distinct attitude towardsurban phenomena.
www.baukasten-berlin.de
Ostkreuz –Agency for PhotographersOstkreuz is one of the best-known photo agencies in Germany. Ostkreuz co-operates with eighteen photographerswhose different artistic styles providefor a wide range of photographicworks, including portraits, specialreports, travel accounts and fashionspreads. Ostkreuz receives commissions
from international magazines, pub-lishing houses, communication agencies and event promoters.
www.ostkreuz.de
Photography NowPhotography Now is an agency for pro-fessional photography and video art. Itfeatures an international online direc-tory of photo and video artists andoffers an international e-announcementservice. Photography Now also publishesprint magazines and exhibition cata-logues.
www.photography-now.com
German Architecture Center (DAZ)DAZ is currently establishing an inter-national platform for architectural dis-course, but it is also a forum for archi-tecture and meeting point for peopleinterested in architecture. Since 2005,they have regularly organised exhibitionson contemporary issues. Lectures, semi-nars and conventions complement theprogram. The DAZ is a project of theAssociation for German Architects.
www.daz.de
Aedes Berlin – International Forumfor ArchitectsAedes is a forum for architecture andurban culture featuring exhibitions,
workshops and seminars. The worldwideoperating network includes architects,engineers and city planners as well aspoliticians, economists and culturalrepresentatives. Aedes Berlin is closelyconnected to foreign institutions, suchas the Centre Pompidou in Paris, theArchitecture Foundation in London andthe Center for Architecture in Vienna.“Aedes East”, founded in 2000, is an inter-national platform for young architectswith experimental concepts.
www.aedes-arc.de
www.vdmd.de
www.vdid.de
www.designersfriday.de
www.nextat.de
www.berlin-fashion-industries.net
www.textil-online.de
www.designpool-berlin.de
www.berlinomat.com
www.berlinerklamotten.de
ADC
DAZ
Silke Claus, IDC
“Berlin is distinguished by a creative,
unconventional and diverse design
scene with close ties to the city. De-
signers face a future in which they
will have to liberate themselves
from local self-satisfaction, if they
want to meet the high standards of
a global market. We will have to
become more flexible, present our-
selves in other countries and take up
the challenge of new cooperations.”
Erik Spiekermann
“Real estate people have the famous
three parameters to judge a quality
property by: 1. Location, 2. Location,
3. Location. For design that would
be: 1. People, 2. People, 3. People. Ber-
lin has always attracted a certain
type of people; never the risk-averse,
career-minded set, nor the quiet-
loving suburban types. In Berlin, it is
easy to find accommodation and
commercial rents are comparatively
modest. That attracts all kinds of
entrepreneurs. Combine the influx of
young creative talent from all over
the world with old-fashioned sup-
pliers like printers, photographers
and other crafts, and you have a city
full of possibilities.”
Berlin is one of the trendsetting cities inEurope. It profits from the special mix-ture of design, art and culture, but alsofrom the city’s general appeal which isbased on ongoing changes. Berlin is aplace of interest for artists, designers,tourists as well as buyers from all overthe globe. The open atmosphere provi-des the ideal framework for internation-ally recognised trade fairs and consu-mer platforms. In return, these eventssupport both the exchange and inter-national marketing of Berlin design.Following private and official initiatives,many trade fairs have been establishedover the last ten years. Fairs eventuallybecame the basis for positive develop-ments in the fashion and design indus-tries. A great example for new cooper-ations is the partnership of the fashionfairs Premium, 5th Floor and B-in-Berlin.Together, they now host the BERLINFASHION WEEK. The joint organisationof the fairs, but also additional fashionshows, presentations and other eventscomplementing the BERLIN FASHIONWEEK, generate valuable synergeticstructures and emphasise the signifi-cance of Berlin as a fashion capital ofinternational importance.
Trade fairs focusing on design
BREAD & BUTTER BERLINBREAD & BUTTER BERLIN – tradeshowfor selected brands has been takingplace twice a year since January 2003. Itfeatures selected brands, labels anddesigners in progressive, contemporaryclothing culture and stands for the seg-ments denim, street and urbanwear,sport lifestyle and street couture at thepremises of a historical cable & wire fac-tory. BREAD & BUTTER BERLIN is theleading tradeshow in Northern Europefor its segments. Today the number ofexhibiting companies has grown tomore than 500. In January 2006, BREAD& BUTTER BERLIN was visited by morethan 30,000 international professionals,mainly from Western and NorthernEurope.
www.breadandbutter.com
Premium ExhibitionsPremium Exhibitions is an internationaltrade fair for sportswear, designer jeansand luxurious lifestyle essentials. It fea-tures suppliers of young exclusivecollections.The fair focuses on the grow-ing demand for exclusive brands. Thenew location, a former postal train sta-tion in the heart of Berlin, provides theperfect setting for the event. In January2006, more than 20,000 professionalsvisited the fair. Premium exhibition isclosely working together with new-comers and designers from Berlin.
www.premiumexhibitions.de
B-in-Berlin and 5th FloorThe fashion fairs B-in-Berlin and 5thFloor feature international labels ofWomen’s and Men’s Wear as well asCasual Fashion. More than 200 exhib-itors from over 13 countries presentedtheir collections in shared or individualstands. The fairs are aimed at nationaland international buyers.
www.b-in-berlin.de
www.fifth-floor-berlin.de
Spirit of Fashion in BerlinSpirit of Fashion is a fair for suppliers ofextravagant fashion and accessoriesfrom Europe. It presents extraordinary
fashion and accessories ranging frompunk to gothic, glam-rock, fetish, tattooand piercing. More than 150 exhibitorsfrom all over the world present theirexceptional collections at a fair that wasonly thought possible in metropolises,such as London, Las Vegas and NewYork. More than 3,500 people out of thetrade and show business visited thethree-days-long event in January 2006.
www.spirit-of-fashion.com
Showrooms and sales platforms focu-sing on design
Besides the temporary trade fairs, per-manent sales platforms, showroomsand shops have been gaining influenceover the last few years. Many local de-signers, but also international compa-nies are interested in presenting andselling their products all year round.Thus many fashion sale agencies, suchas Klauser and Futurenet, have settledin Berlin. They are supported by flag-ship and concept stores, for example,Adidas and Diesel Store on Münzstraße,Niketown on Kurfürstendamm and Bossand Puma Store on Rosenthaler Straße.
Premium Exhibitions
Meeting Point BerlinInternational exchange through trade fair, showrooms and sales platforms
Galeries Lafayette – Labo ModeLabo Mode is Berlin’s exclusive salesplatform for design newcomers. Gale-ries Lafayette is the first departmentstore in Germany providing young de-signers with the opportunity to presentcollections to a large clientele over theperiod of a few months. Successfulcollections are eventually included inthe regular assortment. So far the pro-ject, launched in January 2004, hasbeen joined by Hartbo + L’wg, KaviarGauche, Pisces, Pulver, Sisi Wasabi andothers. Once a year, the collections arepresented at the fashion show “Festivalde la Mode”.
www.galeries-lafayette.de
StilwerkStilwerk is an exclusive marketplace for furniture, design and lifestyle. It isdistinguished from other shopping centres by its principle "Cooperationbeats Competition". High-quality furnitureequipment and lifestyle accessories are presented under one umbrella.Consumers will discover a very specialvariety of brand names, including furniture,home accessories, office furniture,housing equipment, gifts, textiles, floorcovering as well as kitchen furnitureand bathroom interiors. Stilwerk represents all leading international suppliers.
www.stilwerk.de
BerlinomatBerlinomat, retail platform for Berlindesign, was founded in 2003. Today,
more than 150 designers of fashion, fur-niture and jewellery sell their productsat the shop in Berlin-Friedrichshain.Regular appearances at fashion showsprovide for growing international fameof Berlinomat. In 2005, they opened abranch at the retail outlet GaleriesLafayette in Berlin.
www.berlinomat.com
berlinerklamottenberlinerklamotten is a platform for fash-ion design and accessories from Berlin.The showroom opens during fashionfairs at different locations of the city. Itpresents an exclusive selection of 110fashion designers. In 2005, it drew acrowd of more than 2,500 visitors.
www.berlinerklamotten.de
Belleville StoreThe Belleville store is one project of theplatform Belleville, which also containsthe magazine bell, the art space "BelleViews" and music events which arehappening regulary in the store. Theassortment of the store offers fashionlabels from all over the world, but alsobooks and magazines.
www.belleville-store.de
Spirit of Fashion
Bread & Butter
AusBerlin
Designshops
www.ausberlin.de
www.belleville-store.de
www.berlinomat.com
www.bestshop-berlin.de
www.claudiaskoda.com
www.eisdieler.de
www.f95store.com
www.galeries-lafayette.de
www.herz-stoehr.de
www.ilkafiedler.de
www.kadewe.de
www.konk-berlin.de
www.nardinicollection.de
www.nix.de
www.sai-so.com
www.stilwerk.de/berlin
www.temporaryshowroom.com
www.thatchers.de
www.wunderkind.de
Fashion Fairs
www.eurofashionweek.com
www.fashion-week.de
Showrooms
www.berlin-fashion-showrooms.de
www.kiefholzateliers.de
www.dreswild.de
www.labels-berlin.com
www.wallcity-showrooms.de
www.armo.de
Shopping
www.q205.com
www.stilwerk.de
www.minimum.de
www.modus-moebel.de
Jörg Wichmann, Berlinomat:
“Successful design is based on emo-
tional persuasion of a particular
target group. The balance of inde-
pendence and functionality is an
important indicator for successful
design.”
Karl-Heinz Müller,Bread & Butter
“The culture of design that has
grown in Berlin has been satisfying
international standards for a long
time. In Berlin this culture had the
chance to grow and to thrive since
the German capital is the ideal
basis for creative potential.”
More than 250 publishing companies,magazines and newspapers have set-tled in Berlin. An enormous number ofhigh-quality journalists and writers pro-vide creative input for the local pub-lishing businesses. Berlin consequentlybecame the home of many magazinesdealing with lifestyle, culture and differ-ent scenes, for example Tip, Zitty, 030,Home, IQ, Deutsch Magazine, Qvest,BBBulletin, Style&The Family Tunes,shift! and Leonce.The city’s multiculturalbackground and close networking between design, film and lifestylemakes it an ideal test market for newpublications.
The following section introduces a selection of exciting publications, inter-net platforms and magazines from Ber-lin focusing on design, art and architec-ture.
DEUTSCH MagazineDEUTSCH Magazine is an internationallifestyle magazine reporting on topicsand trends in the areas of fashion, art,design and architecture. Reports arecomplemented by spacious fashionspreads. Published ten times a year, themagazine sells 100,000 copies of everyedition. DEUTSCH Magazine readers arepeople with the ability to link their vi-sion of a creative and multi-facetedworld to a cosmopolitan lifestyle.
www.deutschmagazine.org
QvestThe society magazine Qvest is inter-nationally known as the German trendbible. It predominantly deals with cul-ture, fashion, art and architecture. Inaddition, the magazine features regularcolumns, such as “Qrew” and the “Q-Spots” which are calm investigations ofboth minor episodes of life and news ofthe month. Every edition is dedicated toa particular motto. Whereas the pub-lishing house is based in Cologne, theeditorial office is located in Berlin.
www.qvest.de
BREAD & BUTTER BULLETIN The former “business magazine” hasstarted a new concept. It has beentransformed into an international trademagazine with a strong lifestyle aspect.In the trade segment BBBulletin is uniquesince it highlights all subjects withemotional approach. Starting in January2006, BBBulletin is the mirror of con-temporary lifestyle culture and at thesame time the philosophical enhance-ment of BREAD & BUTTER and its prot-agonists. It stands for the diversity ofcontemporary fashion and lifestyle withall its facets.“The Bulletin” is publishedquarterly with a distribution of 30,000copies. About 30 % are distributednationally, the remaining 70% are dis-tributed worldwide.
www.breadandbutter.com
Style & The Family TunesStyle & The Family Tunes is an inde-pendently published magazine, dis-tributed all over the world since 1994.The editorial range covers fashion,beauty, music, art, architecture, photo-graphy, literature and film. Style & TheFamily Tunes has won various prizes,e. g.: ADC Awards, Lead Awards andAward for Print Excellence 2005.
www.stylemag.net
SleekSleek is a bilingual magazine. Thereports, picture spreads and interviewsof this quarterly publication portrayantagonisms of contemporary society.Thereby the magazine pays close atten-tion to visual qualities. Most picturesare creations of famous internationalphoto artists, stylists and designers. In2004, Sleek received three awards fromthe Art Directors Club.
www.sleekmag.com
HekmagHekmag offers a platform to the inter-national working network of fashion,design and art. The magazine is a jour-nalistic antithesis to the slick, more life-style-oriented fashion reporting. Twice a
year Hekmag will present a panoramaof the worldwide fashion scene andwhat influences it, compiled by a trans-national editorial team. They adhere theprinciple:“We search for a surprisingperspective, letting various creativebranches collide so that somethingnew can emerge.”
www.hekmag.de
H.O.M.E.H.O.M.E. is a magazine for “modernliving spaces” focusing on the portrayalof lived harmony between architecture,furniture design, fashion, cars and newtechnologies. It is closely connected tomarket and opinion leaders, forinstance Stilwerk. One result of this co-operation is Stilwerk’s new customermagazine, which will be published byAhead Media in 2006.
www.home-mag.com
Shift!Shift! is a publication which could notbe reproduced. The magazine consistsof different materials. It uses differentmedia and is alternately published asprint edition or E-book. Shift! invitesinternational artists to participate withtheir works. Every edition is dedicatedto a particular subject matter.
www.shift.de
Sleek
Reading, Glancing, Virtual ExplorationsDesign magazines and internet platforms from Berlin
DESIGNMAI PlatformThe platform provides all informationon the works of designers who partici-pated in the DESIGNMAI-Festival. Theadditional German-English documenta-tion features important facts, statisticsand pictures. It is distributed to journal-ists, design business, sponsors andmuseums.
www.designmai.de
Survey Design Szene BerlinIn 2003, the International Design CenterBerlin (IDC) published an extensivestudy on design in Berlin. Aside from anassessment of the design scene’s eco-nomic potential, it also features a com-prehensive index of addresses, whichincludes the areas of product design,furniture design, fashion design, interiordesign and communication design.
www.idz.de/designszene
berlindesign.netberlindesign.net presents more than250 young design business from Berlin.Design-interested people are invited todiscuss new trends, ideas and styles. Inaddition, the platform offers informa-tion on designers, exhibitions, univer-sities and specialist literature. Designerproducts of participating design busi-ness may either be ordered during thefestival at the showroom or all yearround at the online shop.
www.berlindesign.net
formfenster.deFormfenster informs about contempor-ary design culture in Berlin. They regu-larly publicise dates of design-relatedexhibitions, panel discussions, work-shops and other events. The platform’sarchives feature a large collection ofarticles from newspapers and designmagazines.
www.formfenster.de
www.berlinerklamotten.net
www.berlinomat.com
www.modesearch.de
www.berlindesignblog.de
www.fashioncommunicates.com
www.fontshop.de
www.designmai.de
www.achtung-mode.de
www.berlinermagazine.de
H.O.M.E.DEUTSCH Magazine
BBBulletin
André Aimaq, Hekmag
“The inspiration for this is on the
streets. Whether Architects, Fashion
Designers, Advertisers, Filmmakers,
Musicians, Publishers – they all
come to Berlin and for the same
reason: they know that here, they
are with like-minded people from
all corners of the world. Nothing is
established, everything is possible.”
Anita Bachelin,Premium Exhibitions:
“Berlin is dynamic. It is full of energy
and ideas. No other German city
stands the comparison with the size
and international atmosphere of
the capital. Here is a productive mel-
ting pot for all creative disciplines
such as fashion, art, architecture,
music and others. Berlin is a tolerant
multicultural city and a comparably
inexpensive place, which especially
suits young creative crowds.”
People who enjoy design may easilyquench their aesthetic thirst with Ber-lin’s numberless collections of photog-raphy, design and handcraft objects.The city’s museums and exhibitions fea-ture all historical and aesthetic facets ofdesign, fashion, fine arts and photog-raphy.
Berlinische GalerieThe Berlinische Galerie was privatelyfounded in 1975. The young and experi-mental museum features art work, pho-tography and architecture created inBerlin from 1870 until today. In October2004, the museum officially opened onthe new premises of a historical glassstorage building.
www.berlinschegalerie.de
Bröhan MuseumThe Bröhan Museum specialises in ArtNouveau, Art Deco and Functionalism(1889 – 1939) of international pro-venance. The spectrum includes prom-inent examples of French, Belgian, Ger-man and Scandinavian Art Nouveauand ensembles of French Art Deco. TheBröhan Museum houses an exception-ally rich collection of porcelain fromdistinguished manufacturers as well aspieces of metal works from the mostinfluential artists of the time includingearly industrial design.
www.broehan-museum.de
Museum of Decorative ArtsThe Museum of Decorative Arts is theoldest of its kind in Germany. It featuresleading architects, sculptors and de-signers from the Middle Ages to Re-naissance and Art Nouveau up to thepresent. The so-called “New Collection”complements arts and crafts of the20th century with industrial productsthat still influence our lifestyles. The
recent acquisition of the collectionfrom couturier Uli Richter has been avery rewarding step for the museum.The new collection provides the idealsupplement to the Kamer/Ruf collec-tion, which features fashion designfrom America and France.
www.smb.spk-berlin.de
Bauhaus ArchiveThe Bauhaus Archive is concerned withthe history and impact of Bauhaus(1919-1933), the most influential schoolfor architecture, design and art in the20th century. The building, drafted bythe founder of the school Martin Gropius, houses the world’s largest Bauhaus collection. It features studiesand workshop pieces from all fields ofdesign, but also architectural plans andmaquettes, artistic photography, com-prehensive photo archives and a library.The Bauhaus Shop offers more than 250utility objects, of which a special selec-tion can be ordered online.
www.bauhaus.de
WerkbundarchiveFinally, the Werkbundarchive has founda new home in Berlin-Kreuzberg.Starting in 2006, the internationally ac-knowledged archive invites the publicto view collections of design and objectsof everyday culture in the 20th century.The exhibition is supplemented by aspecialists’ library with more than10,000 volumes and special documentarchives. Object collections include themodel collection of Deutscher Werk-bund and numerous company collec-tions (for example AEG, Braun, Arzberg,WMF, Pelikan, Kaffee Hag, Bahlsen, Weckand Odol).
www.museumderdinge.de
Vitra Design MuseumThe Vitra Design Museum maintainsone of the largest collections ofmodern furniture design in the world.Special areas of the collection includeearly industrial bentwood furniture,tubular steel furniture from the 1920sand '30s, key objects of Scandinavian
German Historical Museum
Werkbundarchiveantenna
Specials for Design AficionadosMuseums and exhibitions focusing on design
C/O Berlin – The Cultural Forum forPhotographyC/O Berlin is a unique institution.Nowhere else are photography, designand architecture combined thematicallyin an institution based on private initiative. Since 2001, the major namesin international photography (JamesNachtwey, Anton Corbijn, Annie Leibo-vitz and René Burri) have held exhibi-tions at C/O Berlin with a series of exclusive selections of their work. Thefocus is both on contemporary photog-raphy and on young experimental positions. With its workshops, meetingsand performances, C/O Berlin is a location for events, talks and discussions.The C/O Lectures offer a platform forcurrent positions in its three disciplines.
www.co-berlin.com
One focus is on the history of civilisa-tion and commodities of everyday life,represented by special exhibitions suchas “Corsets from the 18th Century”,“Clothing and Textiles from the GDR”and “Clothing – Status Symbol for theYoung”. The latter presents parkas fromthe 1970s and skinhead bomber jacketsfrom the 1990s. Furthermore, the collec-tion features more than 500 civilian uni-forms and different working cloths ofcompanies and political organisations.The German Historical Museum is alsoin possession of one million negativesand prints from numerous estates ofphotographers, photo agencies and pri-vate contributors.
www.dhm.de
Museum of PhotographyThe new museum deals with variousaspects of photography. Exhibitions aresupplemented by research studies andscientific documentations. Besides ex-hibition spaces and archives, there isalso a reading hall with a reference library, a restoration studio and an educational section with a photographiclaboratory. In 2004, Helmut Newtondonated 1,000 pictures to the HelmutNewton Foundation, which presentsalternating exhibitions on life andworks of the famous photographer.
www.smb.spk-berlin.de
Design from 1930 to 1960, ItalianDesign and contemporary develop-ments. A further area of special interestis American Design, ranging from Shaker pieces to the postmodern seat-ing of Robert Venturi. The MuseumCollection also holds several prominentestates, including those of CharlesEames, Verner Panton, Anton Lorenz,and Alexander Girard. In the end of2006 the museum reopens at the arealPfefferberg in Berlin.
www.design-museum.de
German Historical MuseumThe museum’s collection maintainsmore than 15,000 clothing articles fromthe mid 18th century to the present.
Bauhaus Archive
Bröhan Museum
Mateo Kries, Vitra Design Museum:
“As a design city, Berlin does not fit
in conventional categories. Whereas
classic design cities, such as Milan,
Paris or others are automatically
associated with particular times,
industries or trends. Berlin still shows
a great diversity of trends in many
different areas. Consequently, the
connection between disciplines and
styles plays an important role.”
Stefan Erfurt, C/O Berlin
“Today, Berlin is in a paradoxical
situation. The city is a political,
scientific and cultural center that
enjoys the attention of the world.
But in an economic sense, Berlin
lags in some disciplines behind
other cities. The only way out of
this conflict is to find new forms of
private cultural commitment that
go beyond rigid state funding.
This represents a risk, but also an
opportunity that many creative
people in Berlin are taking up, with
great success!”
Numerous trade fairs and permanentsales platforms in Berlin are supple-mented by many other events in theareas of design, photography and fashion. The following presents a smallselection.
DESIGNMAI – International DesignFestival BerlinSince 2003, the annual design festivalDESIGNMAI presents the most innovativeinternational design trends and theircreators. DESIGNMAI supports inter-national design exchange and cooper-ations. The festival also provides Berlindesigners with opportunities for thedevelopment of networks and the pre-sentation of their work to internationalaudiences. DESIGNMAI features exhib-itions, workshops, panel discussions andshowroom presentations. More than100,000 design aficionados, collectorsand journalists visit the festival everyyear.
www.designmai.de
UPdateUPdate is a forum which took place forthe very first time in March 2005.Amongst the 55 exhibitors were photoagents, production companies, modelagencies and hair, make-up & stylingagencies presenting their services andportfolios. The forum has been visitedby creative directors, art directors anddecision makers from the areas of crea-tion, marketing and fashion designcoming from all over Europe.
www.up-date.ws
European Month of PhotographyIn 2004, the partner cities Paris, Viennaand Berlin launched the cooperationEuropean Month of Photography. Morethan 90 museums, collections, archives,cultural institutions and private galle-ries contributed to the project featuringmore than 100 different exhibitions and
events. Exhibitions were supplementedby panel discussions, lectures and con-ventions. The “Month of Photography”has strengthened Berlin’s photographyscene and elucidated the potential ofBerlin. It is scheduled to continue in2006.
www.2004.photographie.com
Berlin Photography FestivalThe first Berlin Photography Festivalwas launched with an eight-week-longexhibition at the Martin-Gropius-Bau inSeptember 2005. The festival, dedicatedto the motto “After the Fact”, connecteddifferent photographic activities in Ber-lin and initiated an intensified discourseon international photography. On thebackground of increasing digitalisation,the documentary approach has cele-brated an astonishing comeback. Theexhibition’s main focus was on newways of photographic documentation,i. e. ways that artistically combine factand fiction.
www.berlin-photography-festival.de
Fashion ShowsSupplementing professional fashionfairs, the fashion departments of educa-tional institutions present the collec-tions of their graduating classes twiceevery year. For twelve consecutiveyears, the highlight has been the pre-sentation by Vivienne Westwood stu-dents at the University of the Arts.However, shows by fashion schools likeEsmod, BEST Sabel and others areready to stand comparison with thoseextraordinary performances. Esmod, forexample, presented the works of morethan 40 students in July 2005. In addition,media companies and well-establishedfashion brands regularly sponsor fashionshows of design newcomers. Amongthem the Becks Fashion Experience,the Moet & Chandon Fashion Debutand a synergetic combination of fashionand music at the MTV Designerama.Last, but not least, fashion companieslike Adidas, Puma, Boss and Strenessepresent their latest collections with glamorous events. Boss’ last show, forexample, took place at the GermanOpera House, whereas Adidas presentedits collection on underground trains.
Walk of Fashion
Walk of Fashion
Special MomentsDesign related events
¨
ENGEE Styleshow and ENGEE StyleEmbassyThe ENGEEberlin Style-Show is the prel-ude event to the Berlin Fashion Week.Up to 15 carefully selected fashion labelsare present in a unique Berlin fashionshow. The presentation strengthens the market value of each individuallabel. The ENGEEberlin Style-Embassypresents Berlin fashion labels in theresidence of German ambassadors inEurope.
www.engee.de
Walk of FashionWalk of Fashion is considered one ofthe highlights of the summer FashionWeek Berlin. In contrast to fashion fairs,this event is directly aimed at consumers.Every year, tens of thousands of peoplefollow the designers’ gigantic fashionshow on a two-kilometre-long catwalkin Berlin-Mitte. A selected audience isinvited to the final presentation.
www.walk-of-fashion.de
Fashion AwardsThe “Award for International FashionDesign” has been taking place in Berlin
Famous conferences and conventionshave become the basis for national andinternational exchange between de-signers.
TYPO BerlinSince 1995, the company FontShop hasbeen organising the annual inter-national Graphics and Design ConferenceTYPO Berlin. With more than 1,400registered visitors, Typo has developedinto one of the most important design meetings in Europe. The great reputa-tion of the conference is justified by theparticipation of important persons ofinternational design, such as Irma Boom,Neville Brody, David Carson, Kai Krause,Günter Gerhard Lange,Wally Olins, Carlos Segura, Erik Spiekermann, Gerard Unger,Prof. Kurt Weidemann, Jörg Zintzmeyerand Stefan Sagmeister. The event iscomplemented by a trade fair.
www.typo-berlin.de
AGI CONGRESS BerlinGraphic Design was for a long time saidto be the very own domain of theadvertising industry. Until today, prac-tical questions are dominating in publi-cations and congresses. To put graphicdesigning in the light of a theoreticinterest is the aim of the exhibition ofthe graphic design world congress,which is collecting the very differentperspectives of the subject of design.For instance, it is raising the questionfor the reason of the self-chosen reserveof design regarding fine arts.
www.a-g-i.org
German Design ConferenceThe German Design Conference ishosted by the International Design Center Berlin (IDC). Its structure is basedon the Aspen Design Conference inColorado. Every two years, it organisesan international forum for designers,scientists and representatives of theeconomy. Since 1996, the event drew anexpert crowd of 300 to 500 people
Design Awards
www.moet.com
www.becks.de/marke_fashion
www.drewsstoffe.de
www.premiumpr.de
www.renault-traffic-design.de
www.udk-berlin.de/liliDESIGNMAI
TYPO Berlin
for several years. Prizes are awarded toinnovative European newcomers. Onehundred out of 800 designers from 14European countries are selected for thefinal competition and the award cele-brations at a festive gala. Since 1976,the “Goldene Nase” Award is annuallypresented to newcomers and fashiontrendsetters. The event was initiated byRuth Haber – the Grande Dame of German fashion journalists – who has followed developments of the fashionindustry for more than 50 years.
For ExpertsConferences focusing on design
every two years. Following the reorgan-isation of the IDC, the tradition is sup-posed to be resumed.
www.idz.de
Interior Motives Design Conference This forum, introduced in June 2005, isaimed at leading international desi-gners and experts in the fields of cardesign, car technology, fashion design,architecture and furniture design. Theconference is a platform for the exchangeof both experiences and contacts.Among the participants have beendesigners from DaimlerChrysler, Volks-wagen, Johnson Controls and Renault.
www.interiormotivesconference.com
The official Creative Industries Initiativeof the City of Berlin has initiated andsupported different design activities, ofwhich some will be introduced. Updatedinformation on further projects of theInitiative and contacts can be foundonline at:
www.projektzukunft.berlin.de
Roundtable DesignThis meeting has been taking placeevery eight weeks since November2004. It includes important figures ofBerlin design. Among the participantsare members of IDC, DESIGNMAI, VitraDesign Foundation, Esmod, ART+COM,Plex, but also individual designers andthe organisers of trade fairs and plat-forms Berlinomat, Premium Exhibitionsand Bread & Butter. Roundtable Designhas developed the concept for Berlin’sapplication for the UNESCO certificate“City of Design” and initiated the designnetwork “CREATE Berlin”. The next goal isto develop an internationally effectivePR campaign for the design city Berlin.New members are welcome!
www.create-berlin.de
Design Shopping GuideNo matter whether you are looking forfashion, product or furniture design:1,300 designers make Berlin the Ger-
man capital for creative professionals. Itwas about time for a shopping guidethat would introduce the 350 leadingdesigners, shops, studios, departmentstores and platforms in Berlin. The 200pages long guide “Expedition Design-pole Berlin” includes convenient districtmaps with marked locations. Shopowners and designers have contributedpictures and short descriptions of theirshops and labels. The bilingual publica-tion (German/English) is available atbookstores (ISBN 3-00-017740-5) andselected hotels.
www.designpole.de
UNESCO Certificate “City of design” – Joining the Creative Cities Network
In November 2005, the UNESCO appointed the city of Berlin to the global Cre-ative Cities Network. Berlin was the first European city to receive the certificate“City of Design”. The title is an important international acknowledgement forthe city and all those who work and teach creatively in Berlin. With more than6,300 companies and an annual overall turnover of € 1.4 Billion, the designindustry has become an important economic factor in Berlin. The network facil-itates the realisation of cooperation strategies and the exchange with interna-tional metropolises, such as Shanghai and Buenos Aires.
Design Shopping Guide
Roundtable Design
Creative Industries InitiativeActive political support for designers
Showrooms for StudentsGermany’s first showroom and salesplatform for fashion schools openedduring the Berlin Fashion Week inJanuary 2006. Besides selling their prod-ucts, students will also benefit from anextensive information pool and usefulcontacts to production business, fabricsuppliers and garment factories. Inaddition, the shop is also a valuableintroduction to professional shopmanagement for students. This ground-breaking project represents the City’sstrong efforts regarding the professio-nal future of students. The design andfashion school shop offers small collec-tions and accessories at 200 squaremetres. It is linked to the sales platformBerlinomat – the platform for Berlindesign.
www.berlinomat.com
Website Design Scene BerlinBased on an established database, theIDC has launched a new bilingual inter-net portal. It features additional func-tions, search options and services. Anextensive database as well as detailedcompany profiles reflect the greatpotential of the Berlin design scene. Theplatform was founded to facilitate net-working and the search for possiblecooperation partners. It also includes
regularly updated information onevents, further education, jobs, compe-titions and design awards.
www.idz.de
Joint Fair Stands and PresentationsIn July 2006, Berlin fashion designerswill introduce their first joint stand atthe fashion fair Premium Exhibition inBerlin. For the next years, the network“create berlin” is planning additionalpresentations in Milan, Cologne, Brus-sels, Barcelona and Shanghai.
Design in Berlin
Companies Revenue in T € Employees
Architecture 2,701 472,275 5,168
Advertising 1,477 533,589 3,943
Design 1,300 131,911 280
Photography 437 50,338 799
Artists 406 34,266 187
Total 6,321 1,222,379 10,377
Source: Employment and Business Statistics 2003
Roundtable Design
Coordination Berlin
UNESCO Certification “City of Design” >> 19th January 2006
Start Designportal >> 20th January 2006
Formation of the Design Network “create berlin” >> January 2006
Opening Showroom for Students >>
Berlin Fashion Week >>
Milan Meets Berlin – Fashion Show and Exhibition
at Fashion Fair “Moda Donna” in Milan >> February 2006
Presentation of Seven Fashion Labels in Tokio >> March 2006
Exchange Platform for Production Companies and Designers:
Berlin – Poland >> April 2006
DESIGNMAI – Symposium/Topic: Design Cities >> May 2006
Workshop with Designers and Representatives
of Private Banks >>
Joint Stand at Premium Exhibitions, Berlin >> July 2006
Kickoff Postgraduate Program at Institute
for Fashion Strategies >> Autumn 2006
New Location Vitra Design Museum >>
Berlin was the first Euro-
pean city to receive the
certificate “City of Design”
by the UNESCO.
20
06
Projekt Zukunft is supported by the Euro-pean Funds for Regional Development(EFRE)
T imetable
About Projekt Zukunft
Projekt Zukunft is an initiative of Berlin’slocal government. It is committed tostructural changes towards an informa-tion society. Projekt Zukunft developsstrategies and supports Media, IT busi-ness and creative industries. It initiatesinnovative projects and assists in real-ising public-private-partnerships. ProjektZukunft also coordinates events andpublications aimed at the promotion ofpublic dialogue on those issues. Linkingeconomy with sciences, politics andadministration, Projekt Zukunft opti-mises general conditions for the futuregrowth of information technologies,telecommunication, E-Government andCreative Industries.
Contact
Senate for Economics, Labour and Women’s IssuesProjekt ZukunftGovernment of Berlin10825 Berlin
Tanja MühlhansEva Emenlauer-BlömersPhone: 0049(0)30/9013-7477Fax: 0049(0)30/9013-7478Mail: projektzukunft@senwaf.verwalt-berlin.dewww.projektzukunft.berlin.de
Public Relations:index Phone: 0049(0)30/390 88 [email protected]