benchmark intelligence
TRANSCRIPT
BIG DATA ANALYTICS FOR ENTERPRISE LOCATION MANAGEMENT
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A strategic analytics dashboard that executives can easily use
to monitor 100 or 100,000 locations.
THE PROBLEMReviews drive a substantial amount of business for brick & mortar stores. Currently, reputation management platforms exist to serve the SMB.
Sites like Google Places are used to find contact information for business locations. Enterprises who have even a small amount of their locations’ online information inaccurate can be losing out on MILLIONS.
NO TOOLS EXIST TO SERVE THE ENTERPRISE* CUSTOMER.
CONSUMERS TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW MORE THAN ANY OTHER FORM OF ADVERTISING, AND ONLINE OPINIONS MORE THAN EVERYTHING EXCEPT BRANDED WEBSITES.
consumers report taking action based on customer
reviews
of70% 50% of an auto dealership’s leads come from Google
Maps and yet8% of Chevrolet
dealerships aren’t even
listed. 2*Companies with 100+ locations
AN ANALYTICS TOOL TO MEASURE ENTERPRISE LOCATION DATA AT AN AGGREGATE LEVEL.
THE SOLUTION
PUBLIC PERCEPTION Gain insight into locations’ performance based on what people are saying. Make more informed decisions when it comes to rewarding locations for performance.
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MARKET SHARE Not just how are my locations doing, but how are they doing againt the competition.
LOCATION SEO If 10% of a company's 3,000 locations aren't listed on Google Maps, Facebook, etc. that's 300 locations that can't be found online and millions of dollars left on the table.
EASILY EXTENSIBLE Ability to layer in additional information such as census data, consumer behavior, etc.
BENCHMARK INTELLIGENCE
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BENCHMARK INTELLIGENCE
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BENCHMARK INTELLIGENCE
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OUR PRICING IS VOLUMETRIC AND BASED ON NUMBER OF LOCATIONS.
BUSINESS MODEL
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NUMBER OF LOCATIONS ARR ($100/LOCATION) SETUP FEE (ONE TIME) TOTAL
100*
3,000
5,000
$10,000
$300,000
$500,000
$2,500
$75,000
$125,000
$375,000
$12,500
$625,000
ARR (# OF LOCATIONS x $100) + SETUP FEE (ARR x .25) = TOTAL COST OF YEAR 1
*Minimum Locations
Benchmark is targeting enterprise firms with at least 100 establishments in the following verticals:
MARKET SIZE
AUTOMOTIVE, HOSPITALITY, RESTAURANTS AND RETAIL.
GM
FORD
CHRYSLER
AUTOMOTIVEMANUFACTURER
TOYOTA
HONDA
NISSAN
MITSUBISHI
HYUNDAI
KIA
MAZDA
4,335
3,100
2,600
# OF US DEALERSHIPS
1,700
1,300
1,200
700
800
755
637
SUBWAY
McDONALD’S
PIZZA HUT
RESTAURANT
DUNKIN DONUTS
BURGER KING
STARBUCKS
DOMINO’S
WENDY’S
TACO BELL
KFC
25,903
14,157
7,756
# OF US LOCATIONS
7,200
7,183
6,866
4,928
6,186
5,695
4,618
DAIRY QUEEN 4,548
DOLLAR GENERAL
WALGREENS
7-ELEVEN
RETAILER
FAMILY DOLLAR
CVS
DOLLAR TREE
RITE AID
AUTOZONE
WAL-MART
TRUE VALUE
11,132
7,998
7,974
# OF US LOCATIONS
7,916
7,621
4,812
4,587
4,802
4,779
4,494
WYNDHAM
CHOICE
HILTON
HOTEL CHAIN
MARRIOTT
BEST WESTERN
STARWOOD
HYATT
5,815
5,081
3,382
# OF USHOTELS
3,110
2,165
495
354
549CARLSON REZIDOR
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THE COMPETITION
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SocialMedia
Local SEO/Reputation
SMB
Enterprise
Radian 6
Sprout Social
CoTweet
Yext
Reputation.com
Moz Local
Whitespark
Hootsuite
Bright Local
Tweetdeck
Trackur
BrandWatch THAT’S US
- Focused on enterprise (100+ locations).- Industry specific. Pull data from auto-specific directories unlike Yext.- Measure market-share unlike Yext, repucation.com.- Ability to add additional data, like internal sales numbers.
MARKETING PLANLEVERAGE strong existing relationships, especially in automotive.
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BUILD strong venture partnerships to boost social capital.
EMPOWER agencies by offering white label pricing.
CREATE robust industry analysis for media partners.
SHARE industry-leading white papers and case studies.
EXPERIENCED ENTREPRENEURS WITH A PROVEN ABILITY TO WORK AS A TEAM.
THE TEAM
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Eric Santos- 4 years of experience in market research.- Prev co-founded Scheduly, Dwibbles and Soshowise- B.S in Entrepreneurship
Jordan Skole- Grew up in the spatial analysis busi-ness.- Director of Growth at Ambassador- Reputation/Local SEO Lead for Auto-motive
Brandon Reid- 1 of 3 UI designers for a Inc 5000 co.- UX and Frontend Developer- Focused on product user testing and modular design for a consistant language.
Kenneth Koontz- Developer at Decipher Inc., business intelligence SaaS.- Previously a full-stack developer at Ambassador- Co-founded Scheduly and Dwibbles with Eric.
YEARS OF EXPERIENCE ENABLED US TO BUILD A FUNCTIONING PROTOTYPE IN UNDER 6 MONTHS.
PRODUCT STATUS
- Functioning private alpha- 2 months from v1.
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WORKING CLOSELY WITH AUTOMOTIVE & PIZZA TO DEVELOP AN MVP.
CUSTOMER STATUS
We are leveraging our vast social capital in the automotive industry to sculpt a marketable MVP. Additionally we are working with a national pizza chain and Fortune 500 retailer.
- Private alpha trial with Jack in the Box. - MVP development with Chrysler Autmotive group. - Oral commitments for feedback and trial with Dominos- Many more opportunities with national franchise chains.
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WERE ALREADY MOVING FAST. LET’S GO FASTER.
MILESTONES
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1stcustomer:
1-3 months.
Alphaproduct:
1-2 months.
4customers in
4 verticals:8-12 months.
$1M5 customers:8-12 Months.
$10M50 customers:
2-3 years.
OUR GOAL IS THAT OUR PRIMARY SOURCE OF FUNDING COMES FROM EARLY KEY CUSTOMERS.
MONEY
We are currently bootstrapping, however we are confident that we will be able to land at least one big customer by 2015. Our hope is that will give us $150-300k in working capital.
We are not interested in raising more than $250,000, and are more interested in social capital than financial. Financial capital will be used towards:
- Salaries - 4 team members full time.- Sales & Marketing - Industry analysis & whitepapers for media. - Operations & Infrastructure - tech support & essentials.
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