BEML

BEML 1). What are the obstacles faced & opportunities available for BEML in liberalized market ?OBSTACLESCutthroat competitionProduct upgradationCost maximizationDecline in efficiency of working capital

OPPORTUNITIESInfrastructure sectorsConstruction equipment sector

2)What should BEML do to increase its efficiency ?PRODUCT DEVELOPMENTIMPLEMENTATION OF ERPTRAINING FACILITIESCORPORATEIMPROVING CUSTOMER SERVICEREDUCE RESPONSE TIMECUSTOMER CARE -> CUSTOMER DELIGHT->CUSTOMER SURPRISE

3).What marketing strategies should BEML adopt in the liberalised market ? Justify your answer.Implementation of an integrated ERP System across the entire organization.

Adoption of global best practices for optimization.

Standardisation of procedure and report.

Extensive Training.

e-Procurement system

Engage in Social Activities

4).Can you perform SWOT analysis to understand the business capabilities of BEML ?STRENGTH

BEML STAND and brand value

Adequate manufacturing facilities with ISO 9001 certificationWide market network and wide product range. Very strong R&D facilities. Customer Satisfaction. Huge skilled labour force at manufacturing centre Increased government support for exports.WEAKNESS High cost of production. Employees dissatisfaction Outdated Technology adoptedDelay in decisions due toprocedures and authorityFast changing market conditions.

Permitting private sector formanufacturing and supplying railway requirements.OPPURTUNITIESDemand for small and medium range equipments. Access for latest technology.Growth potential in core sectors like mining, construction, Infrastructure, defence and railways. BEML Limited has a very good opportunity in field of Material moving equipments.

THREATSTo become globally standard.To implement modern technologies. Entry of Multinational CompaniesIncreased competition in mining segment due to the entry ofMNCS to Indian market.