BELIEVE IN OKLAHOMA

#1 Local News TV Web Site

2009 Goals & Objectives

Believe in Oklahoma started in 2006. This successful program continues to highlight local businesses in Oklahoma with an outreach campaign committed to educating viewers on the importance and growth of Oklahoma businesses

KOCO 5 wants to celebrate your place in Oklahoma by making you a part of our Believe in Oklahoma campaign

Create a partnership with KOCO 5, devoted to providing information on where ClimateMaster came from and where it is going, while showcasing your Oklahoma Heritage

Create an interactive effort between KOCO 5 and KOCO.com to educate and increase the dialogue to viewers and our partners

Program for Success

KOCO 5 and ClimateMaster will develop a 12-month awareness multi-platform marketing campaign Television, Internet, Outreach Events

KOCO 5 will air 4x :30 vignettes featuring ClimateMaster focusing on your Oklahoma message that ends with:

“We are ClimateMaster and We Believe in Oklahoma.”

Example topics include: How long you have been serving Oklahoma Company growth over the years Outreach programs that support Oklahoma Number of Employees Involvement in the community

#1 Local News TV Web Site

Examples of Current Vignettes

#1 Local News TV Web Site

KOCO 5 & KOCO.com Lead OKC Market

* Source: OKC NSI Nov ’07** Source: Alexa.com

***Source: WebTrends 2008

Exciting

Most Watched M – F 5p & 6p News in Oklahoma City*

12 of the top 20 Prime programs W25 – 54*

#1 Local Television News Web Site**

750,000 Unique Visitors per Month***

#1 from 9 – 5p in W25 – 54*

Monthly Schedule

Day Time Program # of Vignettes/Mo.

M – F 5 – 6a Eyewitness News 4x

M – F 6 – 9a Good Morning America 8x

M – F 9 – 3p Daytime 8x

M – F 3 – 5p Dr. Phil & Oprah 4x

M – Sun 5 – 6:30p Eyewitness News 4x

M – Sun 6:30 – 10p Primetime Rotator 4x

M – Sun 10 – 10:35p Eyewitness News 4x

M – Sun 10:35 – 12:10a Late Fringe 4x

Total Spots 40x/Mo.

Exciting

Television Schedule

KOCO.comThe #1 Local Television Web Site in OKC*

Believe in Oklahoma Details

Believe in Oklahoma Section• Includes Features & Headlines• Includes ClimateMaster’s Rotating Videos and Rotating Ads• Includes links to www.ClimateMaster.com

Ads throughout KOCO.com• 100,000 impressions per month guaranteed

KOCO.com was visited locally 4.96 million times from Aug ‘07 – July ‘08, which comprised 23.7 million page views**

Sources: *Alexa.com 2008**WebTrends Aug 07 – July 08

#1 Local News TV Web Site

Compare the Effective Reach of KOCO 5’s Package to OKC Newspaper and Radio:

Average 3+ Reach Each Month

Newspaper: Audit Bureau of Circulation 6-Month average ending 3/31/08. Radio: Scarborough OKC Survey March 2008 M-Su 6a-Mid Cume A18+ for KJYO-FM, NSI NOV ’07 HH Rtg

178,813

201,771

588,824

Campaign Summary

KOCO 5 TV KOCO.com

40x Spots per month (minimum 480) Spots run in Believe in Oklahoma Section

TV ProductionFree production of 4x :30 vignettes which includes:• Scripting, Shooting and Editing your commercials with a local production company

Web ProductionFree production of all Web elements, which includes:• Creative planning, development and campaign management to ensure success

Outreach OpportunitiesKOCO 5 will offer ClimateMaster appropriate outreach opportunities, including a guest speaking engagement from a member(s) of the Eyewitness News 5 team at a sponsored event that supports Oklahoma

TOTAL ACTUAL VALUE: $375,000

INVESTMENT:$125,000

Partnership

#1 Local News TV Web Site