belgian journalists and social media - bjit - 24/03/2011
DESCRIPTION
Presenting our 2010 survey on the use of social media among Belgian journalists to the members of BJIT (Belgian Jjournalists on Information Technology)TRANSCRIPT
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Belgian journalists and social mediaFrank De Graeve, Quadrant Communications
BJIT, 24-03-2011
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Overview
H About the survey
H Main results
H Possible explanations
H What journalists can do (better) with social media
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About the survey
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About the survey
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About the survey
Social media = hot!
But…H Are journalists adopting these new technologies?
H Which social media are popular and which are not?
H Should we adjust the way we work?
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About the survey
H Took place in September 2010 (& compared with results from August
2009)
H 1,800 Belgian professional journalists were invited (via e-mail)
H 489 of them filled out the questionnaire
40% newspaper journalists
43% magazine journalists
26% online journalists
15% radio or tv journalists
H Follow-up of a similar survey we did in 2009
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Main results
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Do you use Twitter?
In 2009: 9%
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Can PR people contact you on Facebook?
In 2009: 15%
In 2009: 38%
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Do you use LinkedIn?
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Do you watch webcasts of internet videos professionally?
In 2009: 12%
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Do you read blogs for professional reasons?
In 2009: 20%
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Do you expect a blog to provide news?
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How did you start using social media?
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Other popular social media
H Wikipedia 86,5%
H Youtube 77%
H Flickr 24%
H Personal blog 16% (20% among FR journalists)
H MySpace 14%
H Plaxo 12%
H Netlog 10% (1% among FR journalists)
H Social bookmarks 4% (Delicious, Digg, StumbleUpon, …)
H Gowalla, 4Square 4% (NL only)
H SecondLife 0,6% (= 2 journalists…)
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Conclusions
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Conclusions
H Twitter: 9 18%
H Facebook: 15 25%
H Webcasts: 12 25%
H Blogs: 20 33%
H RSS: 5 10%
H …
Usage of some social media
doubled
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Still, only a minority uses social media
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Possible explanations for the results
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This concludes the scientific part of this presentation
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Reasons for increasing popularity
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Reasons for increasing popularity
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Reasons for increasing popularity
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Reasons for relative lack of popularity
Journalists have little confidence in new technologies.
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Reasons for relative lack of popularity
Most journalists rather avoid
mixing private and professional environments.
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Reasons for relative lack of popularity
The transparent nature of social
media clashes with journalistic tactics.
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Reasons for relative lack of popularity
Experienced journalists are suspicious of hypes.
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What journalists can do (better) with social media
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New possibilities
Peter Horrocks, BBC
Global News Director
"This isn't just a kind of fad from someone who's an enthusiast of
technology. I'm afraid you're not doing your job if you can't do those
things."
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New possibilities
H A great tool for journalists for gathering
information…
LinkedIn: experts, reports, discussions, …
Twitter: news, feedback, fact checking, …
Facebook: vox populi, find witnesses, …
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New possibilities
H A great tool for journalists to show what they’ve
been up to…
Visibility
Create a reputation as an expert
Create an audience, even fans!
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New possibilities