belarmino high school table analysis

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CAVITE STATE UNIVERSITY SILANG CAMPUS In partial fulfillment of the requirements in MKTG-70 Strategic Marketing Management Submitted to: Ms. Emily Espiritu Submitted by: Renato A. Simpao Jr. Arvin Jay L. Cortez

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SWOT Analysis of the High School

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Page 1: Belarmino High School Table Analysis

CAVITE STATE UNIVERSITY SILANG CAMPUS

In partial fulfillment of the requirements in MKTG-70 Strategic Marketing Management

Submitted to:

Ms. Emily Espiritu

Submitted by:

Renato A. Simpao Jr. Arvin Jay L. Cortez

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General Vito L. Belarmino National High School

Today, the acquisition of knowledge is one of the obligatory duties of every citizen of state. In the height of this event, the four barangays of Lucsugin, Litlit, Kalubkob and Batas with their leaders and sponsored councilors of the town namely; Mr. Fresco Belen, Mr. Constacio Aguilar and Mr. Pedro Lejos made petition and resolution to the Division Superintendent to open a barangay high school. In due time, the petition and resolution approved and the operation of the Barangay High School started. It was through the efforts of Mr. Candido Madlangsakay, the District Supervisor of Silang that plan materialized. It was June 1972 when the first set of the first year and second year students were accommodated. Its original building consisted of four academic classrooms.

The former name of this school was Kalubkob Barrio High School. Since, this is the school of the four barrios, the name was changed to General Vito Belarmino Barangay High School, in the memory of the hero of Silang, General Vito Belarmino (1857-1938) Major General of Revolutionary forces and was made a Zone Commander of the Filipino Army operating in Bicol Region against the American

Its present name General Vito Belarmino National High School because all barangay high school were nationalized in year 1988-1989.

Through the efforts of the First Assistant Principal, Mr. Emiliano Masungsong, the school was blessed with people of great passion and concern for welfare of its students.

The following are the school administrators and their corresponding term office.

Mr. Emiliano Masungsong ………………………………………… 1972-1974

Mrs. Belen Batingal ………………………………………… 1974-1975

Mr. Augusto Salazar ………………………………………… 1975-1976

Mr. Ciriaco Abad Jr. ………………………………………… 1976-1977

Mrs. Belen Ambat ………………………………………… 1977-1979

Mrs. Genoneva Dichoso ………………………………………… 1979-1981

Mrs. Victoriana Poblete ………………………………………… 1981-1987

Mrs. Milagros Marquina ………………………………………… 1987-1999

Mr. Roberto Mendoza ………………………………………… 1999-2003

Mrs. Milagros Marquina ………………………………………… 2003-present

To meet the demand of the tremendous increase of student’s population every year, the school updated its physical facilities thru the assistance of civic minded people, the PTA and local government officials. At the present the school server 1503 students and still continuously meeting the challenges of the time under the very able leadership of the School Head and strong partnership with the teachers and parents in order to produce graduates who are socially responsive, morally upright and academically equipped.

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Vision and Mission

Throughout the years and within the limits of its resources General Vito L. Belarmino National High School (GVBNHS) aims for the excellence and disciplinary as its guiding principles.

It seeks to develop a well-rounded; an individual who is spiritually, morally, intellectually, physically and socially capable of surviving and coping in globally competitive world.

Vision

We are people committed to a culture of excellence in public service. We assist Filipino child to become competent, responsible, life-skilled and go loving citizens who actively participate in building humane, healthy and productive society.

Mission

General Vito L. Belarmino National High School (GVBNHS) uphold the ideals of a quality, relevant, nationalistic, mass oriented and scientific education, thus aiming to produce graduates possessing not only strength and intellect but also skills and character. It seeks to strengthen the positive Filipino values and eradicate the negative ones, and while it faithfully carries out the general objective of the Philippine education. General Vito L. Belarmino National High School (GVBNHS) has kept an open mind on the peculiarities of its clienteles whose majority comes from the families of farmers. The aim is to uplift and improve the totality of their being while keeping their feet still level on the ground.

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School Services and Information

Library

Plays a vital role in helping students find materials to help them carry out assignments, tasks and

researchers. The school provides materials for references, reading and information through the

assistance of the school librarians.

School Canteens

The school canteen managed by the teachers offers nutritious well balanced meals for the students at

reasonable prices.

Technology and Livelihood Education (TLE) Laboratory

Is designed to provide students with a strong foundation on livelihood and technology related activities.

Computer Laboratory

Air-conditioned computer rooms and laboratories are used by the students to study the various

applications of computer and other information technologies.

Science Laboratory

To help students understand theoretical parts of science and to make science more interesting and

enjoyable through actual experience.

Supreme Student Government Room (SSG)

Develop the leadership skills and qualities of all student leaders within its scope and jurisdiction. Strive

to influence the Studentry to be vigilantly aware of the basic rights as students and as a citizen of this

country and the benefits and privileges that they ought to get or they are entitled as students of this

school.

Clinic

Responsible for safeguarding the health of the students and school personnel. A child who gets sick

during classes hours is advised to go and stay in the clinic.

Guidance Office

Gives assistance to all members of the school community and support the school vision and mission

through a program that promotes the total information of a child personality and recognition of his

uniqueness, discovery of his talent and potentials.

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General Vito L. Belarmino National High School (GVBNHS) Directory Personnel

MILAGROS MARQUINA Principal II

ELEANOR L. SANTOS Head Teacher III- MAKABAYAN

FLORDELIZA A. DELA ROSA

Head Teacher III- SCIENCE AND TECHNOLOGY

VILMA V. CANDALIZA Master Teacher I

DIGNA C. ROMASANTA Head Teacher III- ENGLISH

EVELYN A. VILLANUEVA

Head Teacher III- FILIPINO

JANICE C. DINCO Guidance Counselor

Subject Coordinator and Key Teacher

NANETTE O. BELEN Mathematics Key Teacher/ SST III

EMELINDA L. LEJOS

Home Economics Key Teacher/ SST III

LORENA L. MAINGAT Social Studies Key Teacher/ SSG Adviser

JUVY S. MARQUINA

MAPEH Key Teacher/ SST III

ROMANA C. BELEN Values Education Key Teacher/ School Librarian

ROSEMARIE L. REYES

School Canteen Coordinator/ SST II

BASILISA P. AMBOJIA School Cooperative Coordinator/ SST II

MERLITA M. BAGO

CAT Commandant/ SST II

EMELINDA G. LOYOLA School Property Custodian/ SST III

Secondary School Teacher III

BERNADETH M. DAVE

MERLINIA C. BATATAN School Clinic Coordinator/ SST III

JEAMELEE A. LAURELES School Treasurer/ SST I

EDRYNE A. AMON

School Paper Coordinator/ SST I

HENRY D. DAVE School ICT Coordinator/ SST I

Secondary School Teacher

JUANA P. BESA

School Teacher I

LOLITA L. MANIPIS PERLITA G. DE GUZMAN

KATHRINA M. PANGANIBAN

RICHE B. CORALDE DIANNE S. POBLETE

FRANCES JOY B. REYES

MYRA P. SUN JOHN REX D. LUBANG

TERESA D. CABILES

AULDY ROSE PENALBA MA. DANNABEL S. OLIVER CATHERINE M. LANDICHO

OPELIA L. MOJICA JOEL P. GUEVARRA ARNOLD B. PAREJA

CHRISAN LOMEDA LORRAINE L. BELEN LILIA S. MENDOZA

AMABELLE R SALAYAN Senior Book Keeper

MORRISON B. MOJICA Disbursing Officer

GLINDSEY V. DIGMA School Clerk

RODERICK L. OCAMPO CONSTATINO DE JESUS

Security Guard

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Table 1. Identification of Customer Segments and Their Marketing Characteristics

Customer Segment Characteristics, Hot Buttons and Unmet

Needs (O) or (T)* Evidence

First Year Freshmen

Shy, Passive, Excited O Easy to become follower

Fieldtrip O Learning Experience

Expectation and facilities T They might transfer to other school that has better facilities

Second Year Sophomore

Friendly, naughty, lazy T They are sociable but they are not focused much in education

School activities O Learning experience and building association to others

Facilities and equipments T hey might transfer to other school that has better facilities and equipments

Third Year Junior

Curious and adventurous O Enjoyment in school and improving their communication

BMOCC, School Activities and Computer Subject

O Gaining experience

Facilities and equipments T They might transfer to other institution

Fourth Year Senior

Self freedom and bossy O passionate to their direction

CAT and School activities O Gaining experience that can used in the near future

Requirements in school, facilities and equipments

T They might transfer to other school

* (O) = Opportunity (T) = Threat.

We concluded that the customer analysis of General Vito L. Belarmino National High School

(GVBNHS) defines the ultimate consumers or the clients of the school. And how the hot buttons affects

the school to maintain in the market. But in unmeet needs affects the student’s expectation so the

school has opportunities in meeting of their unmeet needs. And in terms of the characteristic of the

segmentation of the students we interview teachers and they stated in the table 1 that 60% students of

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GVBNHS are Shy, Passive, Excited (1st year), Friendly, naughty, lazy (2nd year),Curious and adventurous

(3rd year) and Self freedom and bossy (4th year) that comprises the general traits of their students

characteristics of GVBNHS but that characteristics they have will undergo improvement and changes to

become responsible student and puberty stages place a great factors that affects also to their

characteristics of the students.

Table 2. Competitor Analysis

Competitor Example of Competitor Skill (O) or (T)* Evidence

Silang West

Done well:

2 shifting of classes

Zero waste management

T

There are some students like to have half day classes and it affect the student curriculum

Could be better:

The place could be better if properly allocated

O The location of it is not that good also the facilities

Cavite Institute

Done well:

Facilities

Social Responsibilities in the environment

T Good facilities

Could be better:

Lower the tuition to make it affordable

O High tuition fee

Infant Jesus Academy

Done well:

They have advanced subjects (ex. accounting)

T

Students will be more ready and knowledgeable before they go to universities and colleges

Could be better:

Lower the tuition to make it affordable

O High tuition fee

* (O) = Opportunity (T) = Threat.

Here in competitor analysis we concluded that General Vito L. Belarmino National High School

(GVBNHS) have elastic competition. But to their service and price they offer in the market. General Vito

L. Belarmino National High School (GVBNHS) has made opportunities into its competitor that gives

advantageous move to penetrate the target customer that will create demand and meet the needs and

desires of them.

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Table 3. Industry Analysis

Major Market Trend (O) or (T)* Evidence

Increasing of population of gradate students in Elementary O

There are possibilities of increase of enrollees in high school

Increasing of population in Silang O Increased of population in Silang gives more students to enroll in public high school.

Limited public high school in Silang O It will lead to fewer competitor in the market and least of choices of public school

Economic instability of people in Silang O They will seek for affordable fees and public high school

* (O) = Opportunity (T) = Threat.

Key Success Factor (O) or (T)* Evidence

Quality Education O People seek for good quality education

Affordable fees or PTA O People are more conscious about the fees so they seek for affordable fees and quality education.

Whole day classes O Long hours of teaching so students are being more focus to their studies.

Strict implementation of rules and regulation of school. O

Parents seek for safety of their son/daughter so the school implemented it to prevent the student for any matter of misconduct and accident in the vicinity of the school.

Joining different kinds of competition (Division, Regional and etc.) and seminars

O

The school will not only be known to be as public school but a school which actively participating in different kinds of curriculum under DepED and etc.

* (O) = Opportunity (T) = Threat.

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In industrial analysis in terms of its major market trend in the area of General Vito L. Belarmino

National High School (GVBNHS) creates an opportunities to them that gives possibilities that in more

upcoming year their will be a great demand of the students coming from the elementary schools and

also from other competitors high school due to their financial instability.

General Vito L. Belarmino National High School (GVBNHS) key success factors are Long hours of

teaching so students are being more focus to their studies. Strict implementation of rules and regulation

of school because parents seek for safety of their son/daughter so the school implemented it to prevent

the student for any matter of misconduct and accident in the vicinity of the school and Joining different

kinds of competition (Division, Regional and etc.) and seminars so the school will not only be known to

be as public school but a school which actively participating in different kinds of curriculum under

DepED and etc. Due to the major market trend and economic changes people seek for good quality

education they are more conscious about the fees so they seek for affordable fees so General Vito L.

Belarmino National High School (GVBNHS) will meet the needs of them.

Table 4. Competitive Forces Analysis

Competitive Force Threat Based

Opportunity

Based

1. Potential Entry

How difficult is it for firms to enter your market? Easy 1 2 3 4 5 Difficult

How many options exist for discouraging new firms from entering your market?

Few 1 2 3 4 5 Many

2. Supplier Power

How much bargaining power do your suppliers have? Much 1 2 3 4 5 Little

How many options exist for lessening supplier power? Few 1 2 3 4 5 Many

3. Buyer Power

How much bargaining power do your buyers have? Much 1 2 3 4 5 Little

How many options exist for lessening buyer power? Few 1 2 3 4 5 Many

4. Potential Substitutes

How many alternatives do buyers have for getting the benefits of your products or services in some other way?

Much 1 2 3 4 5

Little

How many ways exist for improving your value to customers?

Few 1 2 3 4 5

Many

How many options exist for increasing customer loyalty? Few 1 2 3 4 5 Many

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5. Rivalry

What level of intensity exists in the rivalry between you and your direct competitors?

High 1 2 3 4 5

Low

How strong are these direct competitors relative to your firm?

Weak 1 2 3 4 5

Strong

How many options exist for taking on these competitors head-to-head?

Few 1 2 3 4 5 Many

How many options exist for selecting areas of the market that are not so competitive?

Few

1 2 3 4 5 Many

Source: Wysocki and Wirth, 1999, and adapted from Competitive Strategy: Techniques for Analyzing Industries and Competitors

In competitive forces analysis of General Vito L. Belarmino National High School (GVBNHS) we

concluded that General Vito L. Belarmino National High School (GVBNHS) establishing in the market

create a difficulty in entering the market because they are not alone in the market and there is an

outgrowing competition. And there negotiations in the clients are well penetrated by them that give

them a high bargaining power from the clients that give demand to GVBNHS. But due to the competitors

of General Vito L. Belarmino National High School (GVBNHS) it’s lessening the enrollees of it so General

Vito L. Belarmino National High School (GVBNHS) will be striving to the quality of service they offer

because there is a competitive forces that affects to their institution.

Table 5. Change Forces Analysis

Competitive Force

Less Threatening Fewer Opportunities

Less Threatening Fewer Opportunities

1. Changes in buyer demand (i.e., what buyers want and need

Little Change 1 2 3 4 5 Much Change

Consider changes in tastes, lifestyles, family income, preferences for uniqueness, etc.

Changes in economic stability of people in terms of their income, lifestyle and preferences.

2. Changes in long-term market growth rate Little Change 1 2 3 4 5 Much Change

Consider changes in industry growth, population growth, product/service attractiveness to customers, market saturation, etc.

Increasing of growth population in Silang.

3. Product and marketing innovations Little Change 1 2 3 4 5 Much Change

Consider innovations in product/service features, quality, packaging, promotion, advertising, distribution, etc. (e.g., fresh cut fruit and heart

Improvement of their services in terms of enrolling and buildings.

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healthy labeling).

4. Technological change and the speed with which it spreads

Little Change 1 2 3 4 5 Much Change

Consider changes in equipment, production methods, biotechnology, computers, information systems, and the speed with which industry competitors or customers adopt these changes.

Development of their website and computers.

5. Regulatory influences and government policy changes

Little Change 1 2 3 4 5 Much Change

Consider changes in environmental regulations, food safety regulations, etc.

Strict implementation of their rules and regulation for the safety of their clienteles.

6. Changes in uncertainty and business risk Little Change 1 2 3 4 5 Much Change

Consider changes in business liability, volatility of markets, ability to forecast effectively, etc.

Dropping of students due to their financial problem and natural phenomena that affects the building, equipment and landscape of the area.

We concluded that the buyers demand, market growth, service innovations are much

change that will lead to more opportunities but more threatening too because all of that are difficult to

maintain and sustain in that market. And the rules and regulations of General Vito L. Belarmino National

High School are much change too because they are securing the safety of their customers. But in terms

of Changes in uncertainty and business risk like Dropping of students due to their financial problem and

natural phenomena that affects the building, equipment and landscape of the area that create decrease

of students and also in the Changes in economic stability of people in terms of their income and

expenses. In this table it helps to identify the changes in the market that will create forces to sustain in

the market and to understand the customer trends, economic issues and marketing strategy.

7. Major changes in the economy Little Change 1 2 3 4 5 Much Change

Consider changes in the availability of skilled laborers, investment, interest rates, etc.

Changes in economic stability of people in terms of their income and expenses.

8. Increasing globalization of your industry Little Change 1 2 3 4 5 Much Change

Consider changes in imports, exports, international firms, entering U.S. markets, etc.

It is for only in Municipality of Silang.

Source: Wysocki and Wirth, 1999.

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Table 6. Self Analysis Checklist to Assess Strengths and Weaknesses

Resources Weakness* Strength*

I. Marketing Resources

1. Customer satisfaction with products/services 1 2 3 4 5

2. Ability to gain customers versus the competition 1 2 3 4 5

3. Knowledge of product/service line breadth and depth 1 2 3 4 5

4. Product/service quality in terms of function, image, place, time, possession, ease of use

1 2 3 4 5

5. Advertising and promotion activities 1 2 3 4 5

6. Product/service pricing 1 2 3 4 5

7. Facilities and methods used to sell to customers 1 2 3 4 5

II. Financial Resources

1. Strong and recurring operating profits 1 2 3 4 5

2. Strong and recurring cash flow 1 2 3 4 5

3. Strong and recurring return on investment 1 2 3 4 5

4. Strong and recurring return on equity 1 2 3 4 5

5. Efficient asset management 1 2 3 4 5

6. Proper balance of debt and equity 1 2 3 4 5

7. Ready access to outside/new funds 1 2 3 4 5

8. Well managed customer credit 1 2 3 4 5

9. Well managed supplier credit 1 2 3 4 5

III. Human Resources

1. Adequate number of people to do the work 1 2 3 4 5

2. Adequate quality of people to do the work 1 2 3 4 5

3. Personnel plans 1 2 3 4 5

4. Job design and description 1 2 3 4 5

5. Performance standards/evaluation procedures 1 2 3 4 5

6. Training programs 1 2 3 4 5

7. Good morale as evidence by absenteeism, turnover, tardiness, complaints, bickering, and employee growth and development

1 2 3 4 5

8. Compensation system that promotes performance and satisfaction 1 2 3 4 5

9. Equitable and competitive pay 1 2 3 4 5

10. Equitable and competitive fringe benefits 1 2 3 4 5

11. Appropriate use of teams 1 2 3 4 5

12. Work ethic of individuals and teams 1 2 3 4 5

Resources Weakness* Strength*

IV. Operations/Production Resources

1. Quality of needed facilities to serve customers 1 2 3 4 5

2. Capacity of needed facilities to serve customers 1 2 3 4 5

3. Up-to-date and appropriate technology (buildings, machinery, etc.) 1 2 3 4 5

4. Effective and efficient physical plant 1 2 3 4 5

5. Effective and efficient work flow 1 2 3 4 5

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6. Effective and efficient inventory control 1 2 3 4 5

7. Effective and efficient purchasing practices 1 2 3 4 5

8. Effective and efficient production practices 1 2 3 4 5

V. Management/Leadership Resources

1. Effective management style 1 2 3 4 5

2. Timely decision making 1 2 3 4 5

3. Effective delegation 1 2 3 4 5

4. Effective participation 1 2 3 4 5

5. Effective risk taking 1 2 3 4 5

6. Effective leadership 1 2 3 4 5

VI. Organizational Resources

1. Appropriate mix of resources (people, money, equipment) available 1 2 3 4 5

2. Resources properly placed to do the job 1 2 3 4 5

3. Effective interdepartmental communications 1 2 3 4 5

4. Effective reporting relationships 1 2 3 4 5

5. Firm's public image 1 2 3 4 5

6. Strong organizational culture (productivity, honesty, dispute handling, tolerance of change)

1 2 3 4 5

VII. Information Resources

1. Appropriate financial/cost accounting systems 1 2 3 4 5

2. Planning system appropriate for internal analysis (assessing strengths and weaknesses)

1 2 3 4 5

3. Planning system appropriate for external analysis (assessing opportunities and threats)

1 2 3 4 5

4. Control system that highlights problems and generates corrective action 1 2 3 4 5

5. Information systems that use the best technology (computers, etc.) available

1 2 3 4 5

6. Effective information for strategic decision making 1 2 3 4 5

7. Effective information for operation of decision making 1 2 3 4 5

Source: Wysocki and Wirth, 1999, adapted from class discussions led by H. Christopher Peterson, Michigan State University.

* Rated on a scale of 1 to 5, with 1=greatest weakness and 5=greatest strength

We concluded that in the self check analysis we analyze their strengths and weaknesses in terms

of their marketing resources, financial resources, human resources, production resources, management

resources, organizational resources and information resources. That identifies how there resources be

being limited and enough to meet the needs of their clients/customers. And this resource can be a

competitive advantage of them from other competitors and it always do depend on how it was manage

and how their clients participate to them. So GVBNHS are careful in doing plan to penetrate their target

customers.

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Table 7. Opportunities and Threats Analysis

Opportunities Evidence

Adaptation of new educational opportunity in school

To meet the demand of the increase of the student population and to update educational programs and activities

Increasing of population in Silang Increased of population in Silang gives more students to enroll in public high school.

Already known in the educational institution Many people is not looking for their curriculum but they are looking on the feedback

Threats Evidence

Establishing of public school/private school in the area of Silang

Decreasing of enrollees in General Vito L. Belarmino National High School (GVBNHS)

Location Silang west are more accessible than General Vito L. Belarmino National High School (GVBNHS)

Source: Wysocki and Wirth, 1998.

The opportunities and threats analysis show that GVBNHS has great percentage that it will

increase its customers because there is an increasing of population every year and in their adaptation of

new educational curriculum or school program it will meet the customer needs and satisfied because of

the offers of GVBNHS and the affordability of it with the good quality of education but in terms of their

establishment and location that gives effects to the customer of it that lessen the opportunity of the

prospect customers.

Table 8. Strengths and Weaknesses analysis

Strengths Rank Evidence

Quality Education 1

General Vito L. Belarmino National High School (GVBNHS) are one of the top public school who’s always competing in different kinds of quiz bee, competition and etc. vs the other schools.

Assist Filipino child to become competent and responsible

2

General Vito L. Belarmino National High School (GVBNHS) assures that every single student of them will graduates that is competent and responsible with the help of their program and activities that enhance the skills of the students.

Program and activities 3 General Vito L. Belarmino National High School (GVBNHS) use their program and

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activities not just to enjoy but to build a relationship of students towards to their goal.

Weaknesses Rank Evidence

Facilities 1

Due to the increase of population in General Vito L. Belarmino National High School (GVBNHS) their facilities can’t accommodate many students.

Supply of books 2 Students use book as a ration of 1:3

Source: Wysocki and Wirth, 1998.

We concluded that in this strength and weaknesses analysis we I identified that GVBNHS was

focus in the quality education, assisting Filipino child to become competent and responsible and

Program and activities that enhance the skill of their students to become productive toward to their

goal. But their weaknesses affect the expectation and the needs of their customers. And due to their

weaknesses it increase the unmeet need of the student that lead to transfer of school and unsatisfying

to there services.

Table 9. Putting the SWOT Analysis Altogether

Where do your company's strengths and opportunities reinforce each other, suggesting competitive advantage?

General Vito L. Belarmino National High School (GVBNHS) in terms of their competitive advantages are in the quality of education they offer and the school activities that gives the students to gain educational experience and also enjoyment,

Where do your company's weaknesses and threats reinforce each other, suggesting competitive disadvantage?

In terms of their competitive disadvantages in will goes in their facilities and books because their facilities cant not accommodate a much numbers of student and the books ratio is about 1:3

What are the key success factors that must be addressed to assure a successful future?

General Vito L. Belarmino National High School (GVBNHS) key success factors are in their key subjects like English, math and science go a long way in determining how well you'll do in college. Vital subjects like social studies and arts to understand what's going on around you and connect globally. And lastly their services they provide in the students are relevant and they get to build a strong relationship in each student.

Are your company's current vision, mission, goals, and objectives (this is another whole workshop) adequate? How much change is needed?

General Vito L. Belarmino National High School (GVBNHS) vision and mission has no changes because they meeting their vision and mission to assist the Filipino to become competent and responsible to build a good positive people.

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Are your company's current strategies adequate? How much change is needed?

There’s no strategies but they are always serving in the public and meet the demand of them in terms of education and concerning to the economic stability of their clients of their students.

Source: Wysocki and Wirth, 1999.

Table 10. Answering the Critical Marketing Strategy Question.

Based on your experience and beliefs, make a "grocery" list of all the reasons why customers buy from you.

1. Quality Education

2.Affordability of School

3.Expertise of the teachers

4. Programs and School activities

Source: Wysocki and Wirth, 1999.

We concluded that the customers of General Vito L. Belarmino National High School (GVBNHS)

wants the quality of education of them, the affordability of the school and the expertise of the teachers

in teaching to them that gives them relevant education and also the school program and activities that

enhance their skill to become productive and gain experience.

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Table 11. Identifying Possible Target Markets.

Make a list of all possible markets that exist for your product or service.

1.

2.

3.

4.

Source: Wysocki and Wirth, 1999.

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Recommendation:

Recommendation on General Vito L. Belarmino national High School

We recommend that once students reach high school, they have choices about the courses they

take. While it's enticing to take only the classes they need to graduate in high school, they will be more

prepared for college if they take more challenging subject in General Vito L. Belarmino National High

School so they can use this educational program we call it Special Academic Class.

Special Academic Classes are composed of 2 types of subjects which are Key subject that will

taken by 1st year to 3rd year students and the vital subject that will taken only by fourth year. This Special

Academic Class will help the students to prepare them in tertiary level and to enhance their skill and be

more knowledgeable that will reflect the students and their prospect customer to enroll to their school.

And be known as public school with the advanced subjects that create attraction from other and help

their students to choose what they will be taken in college or university so that they are competent and

responsible of what they are doing and meet that vision and mission of school that they assist Filipino

child to become competent, responsible, life-skilled and go loving citizens who actively participate in

building humane, healthy and productive society.

Special Academic Subjects

Key Subjects

It’s about the knowledge and skills in language arts, math and science that will build their creative and

logical thinking

Language Arts

People who succeed are people who can read and write. No matter what they end up doing, it pays to

be able to speak clearly and write well. They should prepare by taking as many classes in reading, writing

and speaking as they can fit into them.

Mathematics

Everyone uses numbers in the real world to solve problems. Math teaches them to think logically and

abstractly. Algebra and geometry are recommended for all high school students, but it's always good to

take even more than that.

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Science

Learning how things work and studying the world around them it will help them understand how

scientific discoveries affect them, and their community and the world. Biology, chemistry and physics

are good subjects to prepare them for college.

Vital Subjects

In today's world, it's more important than ever to understand what's going on around and connect

globally.

Social Studies

Classes in geography, history and economics will help them understand what is happening in the world

and how they fit in it.

The Arts

Art helps them explore and appreciate their creative side. Classes might include music, drama, dance

and the visual arts.

Steps in Special Academic Classes:

1. The educational curriculum of GVBNHS will not change but it will add more topics that discuss

the relevant information.

2. Every year level corresponds to the different kinds of Key subjects every year. So that students

will be focused only in one special subject every year.

3. This Key subject will take only for 30 minutes of teaching every end of the classes or 2 hours and

30 minutes in a week. But it requires more teachers that master on the key subject and also the

vital subject.

Year Level Key Subjects

First Year Science

Second Year Mathematics

Third Year Language Arts

Fourth Year Social Studies and Arts (Vital Subjects)

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4. All key subjects and vital subjects that will be discussed must be up to date and only topics that

they can teach are those essential topics for their learning.

This proposal we assure that it will be effective in helping its clients and community that gives

positive image of the institution of GVBNHS that create opportunities and meeting its vision and mission

for the better future of the students and also the GVBNHS.

Students of GVBNHS

Key Subjects

Science (First Year)

Mathematics (Second Year)

Language Arts

(Third Year)

Education Curriculum of

GVBNHS

ALL STUDENTS ARE Required

Vital Subjects

Social Studies and Arts

(Fourt Year)

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References:

http://www.fnf.org.ph/liberalopinion/crisis-public-education-philippines.htm

http://www.nscb.gov.ph/activestats/psgc/province.asp?provcode=042100000&regName=REGI

ON

http://www.nscb.gov.ph/activestats/psgc/municipality.asp?muncode=042118000&regcode=04

&provcode=21

http://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-

programs/competitive-marketing-strategy.cfm

http://www.educationbug.org/a/advantages-of-public-schools.html

www.wikipedia.com

Student Handbook of General Vito L. Belarmino National High School