Digital Marketing Group Presentation Pramila Siwa Monica Chaturvedi Rosvalda Simkute Thi Ri May

BeJewel Gems & Jewellery

A Unique designs with Timeless appeal

Digital Marketing Group Presentation Pramila Siwa Monica Chaturvedi Rosvalda Simkute Thi Ri May

BeJewel Gems & Jewellery

A Unique designs with Timeless appeal

About Us About Us ❖ BeJewel is an online Gems and Jewellery retailer which

specialises in natural gemstones from various ethnic destinations and creative handmade craftworks.

❖ Our product range covers a wide selection to meet both women and men’s inspirations:

Earrings Pendants Anklets Pin and Brooches Cufflinks & Tie Clip other accessories, 100% handmade.

❖ Our Target Audience: Women and Men ( Age Between 14-60)

❖ Our Source - Wholesale suppliers from the regions of the natural Gemstones like India , China, Thailand , Burma( Myanmar)

❖ Our Price : Starting from £10 to £300

About Us

❖ Our Coverage : We ship across the UK/Europe and Internationally.

❖ Our Customers will have the opportunity to customise their

product in terms of design , colour of gems and material. We offer exclusive (limited edition) design for our “preferred”customers.

About Us

Product Range - For Him

Product Range - For Her

Product Rage - For Couple

BeJewel will have several monthly and holiday-themed offers. Along with gem of the month (see promotional slide) we will offer gems that represent:

❖ star signs (Aries, Taurus etc) ❖ holidays (ruby roses/flowers for V-Day, Xmas stockings and

hats❖ events (Poppy brooch for Remembrance Day, Olympic

rings

Seasonal Products

First look of our website

First look of our website

First look of our website

First look of our website

First look of our website

First look of our website

First look of our website

Our Website- Functions

Our Website:Mobile view

❖ Create your own ❖ Charity❖ Membership Area

- Art and design course - gems mining course - Handcraft making course

❖ Blog

❖ FAQs

Our Website- Functions

We will use social media and online advertising to drive traffic to our physical and online storefronts.

❖ Use promoted ads on Facebook and Twitter (@Bjewel_for_you) to drive website traffic and target the 16-40 age group.

❖ Tweet, blog and post company updates (1,000 Facebook followers!), special offers and product launches, and encourage followers to share.

❖ We also have affiliation links with popular online Jewellery blog “http://gem-a-porter.com” and with online Jewellery magazine http://www.thejewellermagazine.com/

Digital Marketing Strategy

❖ Email Marketing

❖ Search Engine Optimization/Pay-per-click marketing

Digital Marketing Strategy

❖ Social Media Competition - tweet or share a picture of you wearing a BeJewel piece and get 10% off your next purchase.

❖ Giving membership benefits to those who share us on their Facebook/Twitter/Pinterest pages

❖ Online-only offers to drive website traffic such as free pair of earrings or £10 worth of discount by referring us to their friends. Both the friend and the referrer will benefit from this. The friend needs to simply quote the “membership code” of the referrer.

Social Media Offers

❖ Website quiz ‘What stone are you?’ requires name, age and email, allowing targeted email campaigns.

❖ Every new visitors that register with us on our website will receive 5% discount on their first purchase .

Promotion & Offers

❖ ‘BeJewel Jewellery Box’ - Spend £60 or more and receive a free jewellery box .

❖ Seasonal offers - V-Day, Xmas discounts. Rush delivery. ‘complete your set’ offers e.g. matching earrings for a

necklace.

❖ We will have membership levels with benefits reflecting the amount of purchase/repeat business:

- Silver member up to £35 purchase (10% off for next order) - Gold member up to £70 purchase (15% off for next order) - Platinum member up to £100 purchase (20% off for next order)

Promotion & Offers

❖ Free shipping for order UK orders of £45 or above and International Orders of £80 or above.

❖ Free customisation options - choose your gem and setting, name inscription.

Promotion & Offers

Any Questions?

Thank You

About Us About Us ❖ BeJewel is an online Gems and Jewellery retailer which

specialises in natural gemstones from various ethnic destinations and creative handmade craftworks.

❖ Our product range covers a wide selection to meet both women and men’s inspirations:

Earrings Pendants Anklets Pin and Brooches Cufflinks & Tie Clip other accessories, 100% handmade.

❖ Our Target Audience: Women and Men ( Age Between 14-60)

❖ Our Source - Wholesale suppliers from the regions of the natural Gemstones like India , China, Thailand , Burma( Myanmar)

❖ Our Price : Starting from £10 to £300

About Us

❖ Our Coverage : We ship across the UK/Europe and Internationally.

❖ Our Customers will have the opportunity to customise their

product in terms of design , colour of gems and material. We offer exclusive (limited edition) design for our “preferred”customers.

About Us

Product Range - For Him

Product Range - For Her

Product Rage - For Couple

BeJewel will have several monthly and holiday-themed offers. Along with gem of the month (see promotional slide) we will offer gems that represent:

❖ star signs (Aries, Taurus etc) ❖ holidays (ruby roses/flowers for V-Day, Xmas stockings and

hats❖ events (Poppy brooch for Remembrance Day, Olympic

rings

Seasonal Products

First look of our website

First look of our website

First look of our website

First look of our website

First look of our website

First look of our website

First look of our website

Our Website- Functions

Our Website:Mobile view

❖ Create your own ❖ Charity❖ Membership Area

- Art and design course - gems mining course - Handcraft making course

❖ Blog

❖ FAQs

Our Website- Functions

We will use social media and online advertising to drive traffic to our physical and online storefronts.

❖ Use promoted ads on Facebook and Twitter (@Bjewel_for_you) to drive website traffic and target the 16-40 age group.

❖ Tweet, blog and post company updates (1,000 Facebook followers!), special offers and product launches, and encourage followers to share.

❖ We also have affiliation links with popular online Jewellery blog “http://gem-a-porter.com” and with online Jewellery magazine http://www.thejewellermagazine.com/

Digital Marketing Strategy

❖ Email Marketing

❖ Search Engine Optimization/Pay-per-click marketing

Digital Marketing Strategy

❖ Social Media Competition - tweet or share a picture of you wearing a BeJewel piece and get 10% off your next purchase.

❖ Giving membership benefits to those who share us on their Facebook/Twitter/Pinterest pages

❖ Online-only offers to drive website traffic such as free pair of earrings or £10 worth of discount by referring us to their friends. Both the friend and the referrer will benefit from this. The friend needs to simply quote the “membership code” of the referrer.

Social Media Offers

❖ Website quiz ‘What stone are you?’ requires name, age and email, allowing targeted email campaigns.

❖ Every new visitors that register with us on our website will receive 5% discount on their first purchase .

Promotion & Offers

❖ ‘BeJewel Jewellery Box’ - Spend £60 or more and receive a free jewellery box .

❖ Seasonal offers - V-Day, Xmas discounts. Rush delivery. ‘complete your set’ offers e.g. matching earrings for a

necklace.

❖ We will have membership levels with benefits reflecting the amount of purchase/repeat business:

- Silver member up to £35 purchase (10% off for next order) - Gold member up to £70 purchase (15% off for next order) - Platinum member up to £100 purchase (20% off for next order)

Promotion & Offers

❖ Free shipping for order UK orders of £45 or above and International Orders of £80 or above.

❖ Free customisation options - choose your gem and setting, name inscription.

Promotion & Offers

Any Questions?

Thank You