Behavioural Changes for Charities

Tina Steele, MinstF – Retired Payroll Giving Consultant.

Payroll Giving - Government support for Charities in the past.

• 10% Uplift on Payroll Giving donations for 4 years 2000-2004• SME Grant Programme - £7 million raised for charities• 28 Low cost training workshops carried out • Free promotional material available from the Payroll Giving

Centre website

Charity resistance – reasons given• Payroll Giving is a small percentage of overall income• Time consuming in respect of potential return• Payroll Giving seen as ‘sales orientated’ – not a skill strength in

charities• Too many organisations involved in one donation• Complexity of processes means time lags in respect of receipt of

donations• Inconsistent/incomplete data from the PGAs• Lack of transparency and openness • Difficulty in getting into talk to employers

Opportunities for Charities

• Government interest in the continued growth of Payroll Giving

• Market place still untapped • SMEs employing between 10 to 99 people almost 200,000• Local employers preference for supporting local charities• Current focus on improving the giving mechanism

What changes need to happen?

1. In respect of your colleagues2. In terms of communication strategies3. Covering external promotions of Payroll Giving4. Regarding internal operational systems5. Concerning investment for growth of Payroll Giving

Where does change begin?• Support from senior fundraisers and trustees• Joined up thinking within charities• Allocation of time• Reporting on Payroll Giving income• Review publications/contact with Payroll Givers• Explore the opportunities that local consortia offers• Promotion of Payroll Giving – include on ‘shopping

list’• Use of technology to engage employees/sign them

up• Maintenance of updated data base • Monitoring Payroll Giving growth accurately• Staff with the appropriate skill levels• Investment in training and materials• Attitudes – a positive approach, be proactive!• Celebrate success