beginners guide to social media (2010 algim web symposium)

Putting Northland first

A beginners guide to Social

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A beginners guide to

Social Media.



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What is

Social Media?



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Victorian era tea, Napier, NZ (1888)Source: National Library of NZ photostream on Flickr:http://www.flickr.com/photos/7726011@N07/4498487341/

What are you doing later?

Might go hunting moa.

I love your hat! Where did you

get it?

My neighbour recommended

the place to me.

I think your hat is

ridiculous!



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“We are moving from

an information ageto an

opinion age.” Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz



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Getting started with

Social Media.



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Social media:some rules of engagement use real words, not txt spk it’s not all about you, comment &

converse take the time to listen if you can’t say anything nice –

don’t! give credit where credit is due



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“The social landscape is

emotional.Transparency and authenticity are not emotions.“ Brian Solis - digital analyst, sociologist and futurist Connect Now 2010



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Tweet dreams?



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The average age of a Twitter user is39 years old. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010



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Objectives & metricsObjective MeasureExtend reach of existing corporate messages online (e.g. news, speeches, web updates, YouTube videos) by building relationships with relevant audiences including intermediaries, stakeholders, and key influencers such as journalists and bloggers

Number of followers; relevance and type of followers; number of web traffic referrals from Twitter to our website content

Provide an informal, ‘human’ voice of the organisation to promote comprehension of and engagement with our corporate messages.

Feedback from followers (unsolicited and solicited)

Provide thought leadership and credibility, increasing our visibility as the experts in our remit within the online space

Feedback from followers (unsolicited and solicited); number of re-tweets (Twitter users repeating our updates); clickthroughs from our tweets

Provide an additional, low-barrier method for audiences to interact with the Regional Council provide feedback, seek help and suggest ideas

Volume and quality of @reply and DM contact from followers; impact of this feedback on the Regional Council

Provide live coverage of events (such as policy launches, media briefings, council and committee meetings) for those who cannot attend

Number of events covered per year; positive feedback on that coverage

Example only



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Policy from Strategy template:

www.nrc.govt.nz/twitter

Used UK Govt template: http://bit.ly/cLkdY4



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Engaging on Twitter publish useful tips or facts



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Engaging on Twitter retweet to acknowledge others

add a personal comment, not just retweet



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Engaging on Twitter say thank you, publicly



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Engaging on Twitter ask for help or ideas



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Engaging on Twitter bring tweets to life with photos



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Other Twitter users



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And loads of others!



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Can you face it?



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The average age of a Facebook user is38 years old. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010



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Facebook terms

ensure you read the terms of Facebook

especially important around campaigns and competitions (ie. ownership of content)

need written permission for contests

even how to promote your Facebook page:



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Facebook terms

have an indemnity in favour of Facebook

caused problems under Public Finance Act

amendment to Act, February 2010 help available through Web

Standards:



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Facebook page types official page

business, brand, organisation, public figure

community pagegenerate support for a topic or cause

group pageprofessional interest or hobby



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Facebook usernames

www.facebook.com/username choose a username for your pages need 25 likes (fans) to create

username



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Building a fanbase

fans are gone, it all about ‘like’ embed widgets on your website link to your Twitter account advertise in newsletters, email

footers display in your reception areas run a contest (permission required)



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Building a fanbase

use Facebook video, embed on your site

get fans to join via text, 32665 (FBOOK):require your page to have a username“fan [username]” or “like [username]”great for events or radio promousers must have verified mobile for account

you can only ‘like’ up to 500 pages



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Trying not to Flickr?



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Wanna wiki?



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Editing Wikipedia

editing your own entry is not forbidden

deleting accurate criticism is forbidden

avoid trouble by ‘propose changes’ check who’s been editing – history

tab help available through Web

Standards:



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Are you LinkedIn?



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Who else is LinkedIn?



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You’re LinkedIn!



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Other channels?



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www.youtube.com/user/NapierLife



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Keeping tabs on your

Social Media.



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Tweetdeck



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Facebook



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Thanks a

million.@WebTaniwha

Jason DawsonCommunity Relations Manager

0800 002 004www.nrc.govt.nz

beginners guide to social media (2010 algim web symposium)

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